The Mobile Payment Imperative


Apple Pay, Google Wallet, voice payment, payment in messaging apps, Bitcoin, merchant-led solutions, bank-owned solutions. Payment options—driven by a whirlwind of new technology and shifting consumer preferences—are changing. And banking executives are faced with sorting out if and how to respond witha mobile payment strategy that both aligns with their bank’s overall strategy and offers a return.

In this video, SapientNitro's David Poole and Gregory Boullin, along with special guest Jacob Morgan, Senior Analyst at Forrester Research, share their perspective on how the payment experience is evolving and how banks can employ successful mobile payment strategies.

Learn about:

  • The value of a mobile payment strategy
  • What the payment experience of the future might look like
  • How to plan your mobile payment roadmap: Components to consider, questions to address and pitfalls to avoid

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Related Keywords
  • Financial Services
  • eCommerce
  • Emerging Technologies
  • Technology Implementation
  • Mobile eBusiness