There is an urgency and momentum building behind ‘digital business transformation’, as organisations
reimagine, reshape and retool for an era in which traditional boundaries are being broken. The
accelerated progression of technology and its rapid uptake by consumers has pushed the topic of digital
business transformation to the top of the agenda in boardrooms globally. The opportunity, or existential
threat, that these seismic changes represent are focusing the minds of business leaders on the future
of their organisations and industries as never before.