The “Holiday Code Freeze” is a longstanding tradition in retail. As the thinking goes, you lock everything down and attempt to get to the end of the holiday season without any changes in code. The goal is selling the highest volume of products to the highest volume of customers, regardless of the quality of the customer experience. But could that be misguided?
In this data-driven webinar, SapientNitro VPs Shirley Romig and Zachary Jean Paradis make a compelling case for doing away with the “Holiday Code Freeze” in order to respond quickly to customer expectations and deliver a superlative customer experience – the key business performance factor in our changing digital world.