Out of all the trends discussed at South by Southwest Interactive this year, artificial intelligence (AI) was the most common topic—both as a benefactor for and detriment to society.
While some experts foresee technology replacing human efforts, many others (ourselves included) believe that AI can truly be a helpful, welcome extension of human values, desires, and accomplishments.
In order to achieve that potential, however, we must approach AI with purpose. Companies looking to transform should explore practical applications for AI that will create impact for their customers and their businesses. And the most common AI-related themes (from SXSW and beyond) should always be viewed in terms of that impact:
In financial services and automotive, retail and travel, the possibilities of transforming business through AI are seemingly endless. Whether gathering insights, communicating with customers, automating tasks, or some yet-to-be-discovered application, it’s key to align the hype with its potential impact to your company purpose. Only then can businesses decide how to implement AI and transform for the future.