Building Better Bank Bots

Banks have gotten the message that messaging apps have taken over. Usage of the top four social networks is now surpassed by the top four messaging apps – Facebook Messenger, WhatsApp, WeChat, and Viber. These messaging apps have opened up their platforms for brands to build artificial intelligence-powered bots to join the customers’ conversations.

In this piece Mauricio Figueroa, Senior Associate, Business Consulting, shares that bank bots encourage deeper engagement than a standard banking app through the more accessible conversational interface. Additionally, that bots can reduce the cost to service customers, but also provide new forms of value.

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