High street retailer Marks & Spencer was opening a beautiful new store on Paris’ Avenue des Champs-Elysées and needed a sophisticated digital presence to complement it. In addition, they wanted to install an in-store kiosk that would deliver rich visuals and a serious “wow factor” while extending the aisles of their new boutique.
The new digital platform for France would be the first, with nine more European countries to follow. It was all rather time-sensitive, and each platform had to be tailored by language and national needs. In addition, the digital interface would need to be offered across different channels: web, mobile, tablet and kiosk (France only).
There was also a special deliverable for the Amsterdam store: the conceptualization of a touchscreen “virtual rail” that could be used to break up smaller spaces.
“SapientNitro demonstrated that it had the expertise in multichannel customer experience, a strong understanding of our business and our brand, and the capability to help Marks and Spencer realise our vision of taking our multichannel offering to the next level.”
– Laura Wade-Gerry, Executive Director for Multichannel at Marks & Spencer