• THE ASK

    To grow their business, Ladbrokes – the UK’s most respected bookmaker – needed to replace their legacy systems with a functionally-rich, multichannel commerce platform.

TIME TO PICK A WINNER

With approximately 740 million bets placed annually, and over 2,200 retail stores, Ladbrokes’ reliance on legacy systems was becoming a constraint on their strategy for growth and international expansion. That’s why they challenged us to design a brand new digital platform to serve their web, mobile and retail channels.

Our solution needed to:

  • Revolutionize the Ladbrokes customer experience
  • Bring ecommerce paradigms to the betting and gaming industry
  • Offer scalability for both the user interface and technical solution
  • Reduce the barriers to betting and level the playing field
  • Deliver trust through transparency while fostering a sense of community
  • Extend the Ladbrokes experience by bringing customers closer to the moment
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  • THE ANSWER

    Using best-in-breed technology, we created a robust commerce platform that could be deployed across multiple digital channels and handle over 1,600 updates per second.

SCALABLE, FLEXIBLE AND DYNAMIC

Here’s a look at how our advanced solution was developed:

  1. Crafted a conceptual design for a new digital experience that incorporated ecommerce concepts into betting and gaming.
  2. Designed an architecture based on the Hybris Commerce Platform and Endeca Search technology.
  3. Conceived a new user experience that challenged industry norms for how users interact with betting and gaming products. 
  4. Enabled dynamic content that could be personalized and customized in real time for key sporting events.
  5. Program managed the build, as well as third party suppliers, with a peak team size of 70 SapientNitro professionals. 
  6. Delivered an evolutionary application of the design direction that included high-quality crafted images, guided navigation and heroic imagery.
  7. Launched a modern, consistent and integrated user experience with best-in-class tools to rapidly introduce new functionality and enhance the customer experience.
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  • OUTCOME

    The new platform was met with universal approval – not to mention infectious excitement – from Ladbrokes customers.

A SAMPLING OF THE RAVE REVIEWS

“Absolutely fantastic, guys. Great layout. Live betting is a lot better, and it’s easier to get where you want to go. Well done.” – banksy_18

“Like the added previews and layout. One [preview] in particular made me bet, and I won, so good times!” – Anonymous

“A huge improvement – congratulations. This is now very user friendly and much faster to navigate. Excellent.” – Monnitom

“Love the redesign. Easier to navigate, much clearer and leads to a better betting experience.” – Rocco65

“Aesthetically pleasing and practically simple. The site is much improved and more energetic. I see nothing negative in your masterpiece.” – denbomc

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