• THE ASK

    It was time to button up HUGO BOSS’ brand heritage in the digital space. How? By reconnecting their brand with what they do best: designing killer suits.

DRESSING FOR THE CHALLENGE

Ultimately, our goal was to showcase HUGO BOSS’ deep expertise with suits in a way that was accessible to the average shopper, while still retaining the brand’s sense of exclusivity and utmost quality.

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  • THE ANSWER

    We brought the HUGO BOSS Suit Guide onto the iPad and transformed it from a static catalog into an engaging digital experience.

FROM INSPIRATION TO PURCHASE

We conceived the HUGO BOSS iPad Suit Guide as a tool that would accompany the customer from the first point of inspiration all the way to going into a store and buying the perfect suit. Or just snagging it online.

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  • OUTCOME

    High-quality images and a subtle parallax effect conveyed the brand’s signature understated elegance, while the built-in location guide helped customers find nearby stores.

A JAUNTY SHOPPING EXPERIENCE

Even better, our polished iPad app enabled customers to book personal shopping appointments at their nearest HUGO BOSS store – or simply pull the trigger on the spot by purchasing their ideal suit online.

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  • RECOGNITION

    How did we stack up against other iPad apps in the lifestyle category?

THE BEST OF THE BUNCH

Happily, our app was among the top 100 iPad lifestyle apps in numerous European app stores.

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