Ultimately, our goal was to showcase HUGO BOSS’ deep expertise with suits in a way that was accessible to the average shopper, while still retaining the brand’s sense of exclusivity and utmost quality.
We conceived the HUGO BOSS iPad Suit Guide as a tool that would accompany the customer from the first point of inspiration all the way to going into a store and buying the perfect suit. Or just snagging it online.
Even better, our polished iPad app enabled customers to book personal shopping appointments at their nearest HUGO BOSS store – or simply pull the trigger on the spot by purchasing their ideal suit online.
Happily, our app was among the top 100 iPad lifestyle apps in numerous European app stores.