With the upcoming launch of their One M9 model, challenger brand HTC needed to connect to audiences across Europe with a relevant experience. They asked SapientNitro to create a campaign that would motivate customers to consider the new phone—and we set out to make it feel like an essential part of life.
We called on people get out and do something by crafting a seamless experience across channels—digital, social, print, broadcast. We even commissioned original music! Digital communications stalked people online, pushing them to get out of the office and go have some fun. Print ads had a raw feel and showed people living in the moment. The TV spot brought it all together with a high-energy, altruistic message.