Eight Chinese artists were asked to create a design for an 8.5 oz aluminum contour bottle. At the same time, eight Western musicians were asked to record a song incorporating five product tones. Our challenge? Coca-Cola wanted us to develop a scalable user interface as well as a video for a special vending machine that celebrated the artistry of the WE8 bottles.
It started with Flash and motion graphics – and then extended into unique pages created for each bottle design, leveraging the complete artwork to create a distinct environment. Finally, Bluetooth was integrated into the machine to allow people to download branded wallpapers and ringtones for their phones, cementing the link between the virtual and physical worlds.
As a lead-up to the Beijing Olympic Games, Coca-Cola sent the WE8 vending machine on a 50-stop tour of Simon Malls, where it lured in Olympic fans from every corner of the mall.