• THE ASK

    Ah, the smell of burning rubber. Car racing enthusiasts are everywhere, which is why Audi Motorsport needed a global web presence that could be customized by country.

ACCELERATING FAN INTERACTION

However, localization wasn’t the only goal. Audi Motorsport wanted to create a lively and personalized fan-based experience that was emotional for users and simple for editors to manage. In particular, they needed an intuitive editorial interface that would allow their staff to quickly generate new content as well as respond to social media comments and discussions.

more
  • THE ANSWER

    We proposed an innovative and flexible solution that would meet Audi’s needs while also enabling future expansion.

STEPS TO IGNITION

Building upon the conceptual and technical baseline of Audi’s “Vorsprung durch Technik” brand website, we went to work on the following milestones:

  1. Implemented responsive design to facilitate flexibility and quick access
  2. Developed an easy-to-use editorial interface for timely content publishing
  3. Provided a social media login for personalized access to exclusive fan content
  4. Offered a language selection tool so the site could be rolled out globally
more
  • OUTCOME

    In just 10 weeks, the new Audi Motorsport interface went from concept to launch. Here’s a look at what made nearly 1,000 fans jump to register.

A FULL-THROTTLE FAN COMMUNITY

  1. Restricted-access content enticed fans to register and reap the benefits
  2. Live streaming of onboard cameras during racing events kept folks glued
  3. Discussions flourished in the fan community thanks to the social media login as well as live social media feeds during events
more
  • RECOGNITION

    What did Audi management and end users think?

WHEELS UP AND THUMBS UP

We were proud to receive positive feedback from Audi Motorsport executives and editors as well as their key constituency: die-hard Audi racing fans.
 

more