However, localization wasn’t the only goal. Audi Motorsport wanted to create a lively and personalized fan-based experience that was emotional for users and simple for editors to manage. In particular, they needed an intuitive editorial interface that would allow their staff to quickly generate new content as well as respond to social media comments and discussions.
Building upon the conceptual and technical baseline of Audi’s “Vorsprung durch Technik” brand website, we went to work on the following milestones:
We were proud to receive positive feedback from Audi Motorsport executives and editors as well as their key constituency: die-hard Audi racing fans.