• THE ASK

    Can you build a car…using your smartphone? Audi wanted to be the first player in the automotive industry to provide customers with a full-fledged mobile car configurator.

RECONFIGURING WITHOUT COMPROMISING

Audi wanted the new mobile car configurator to provide the entire set of functionalities as well as the full content spectrum offered by their existing web configurator. In other words, there would be no streamlining or loss of detail. They envisioned this first-of-its-kind mobile tool to be the new industry standard that would serve a wide group of users.

more
  • THE ANSWER

    We conceived, designed and developed native iOS and Android apps that allowed prospective owners to configure their very own Audi – right from their smartphone, tablet or Apple TV.

HMMMM…WHAT COLOR DO I WANT?

Countless combinations. Limited screen size. Despite the complex content involved, the mobile car configurator delivered optimal usability by capitalizing on the speed and personalization that mobile devices offer. We employed all mobile device multi-touch gestures as well as intuitive scrolling to create an enhanced user interface.

We also incorporated every single equipment option found on the web version – from rims to color to seating – and we made the selection process faster than ever. Finally, the iOS flex-app supported iPhone, iPad and Apple TV, while the generated “Audi Code” allowed customers to complete their configuration – and car order – at any Audi dealership.

 

more
  • OUTCOME

    The world’s first mobile car configurator was rolled out to 10 countries with some pretty impressive results.

THE FIRST…AND THE BEST

  • There were more than 1.1 million downloads of the mobile configurator.
  • The mobile configurator swiftly became the most downloaded Audi app.
  • Audi became the first automaker to release a full-scale mobile configurator.
  • Audi customers can now build their own car no matter where they are.
more
  • RECOGNITION

    We were honored when the Audi mobile configurator app suite earned some top industry awards.

more