Audi was looking for innovative, multi-channel retail concepts that would complement the traditional way of selling cars at their urban dealerships. The overarching goal was to promote personal contact not only with the dealership but also with Audi as a brand. To achieve this new vision, they challenged a multi-vendor team, that included SapientNitro, to help bring their products and brand closer to their customers.
We started with an analysis of the Audi City infrastructure and processes and then, together with Audi, defined the project requirements. From there, we began an intense user experience and technical concept phase. Based on what we learned, we developed and implemented the iPad app’s four main functionalities:
Thanks to the iPad app’s robust functionalities, Audi City employees in London, Beijing and Berlin were now able to: