Activision also gave us a few other important specifications about their new website. It needed to:
Our experience audit showed that the relaunch needed to be a rich, immersive experience that deepened a visitor’s bond with the brand. It should also have a flexible design system that could support a massive library of exclusive content, aggregated media and everything from blockbuster titles like Call of Duty to smaller, mobile games. Another “must” included a robust community that inspired conversation and participation.
Based on these insights, we developed a responsive design system for a more fluid experience and reduced the number of pages users had to jump between. The end result was intuitive, streamlined and clean. Gaming pages were templated to give each title equal weight so that even smaller titles felt important, while other information was reorganized or removed to make things easier to find.
Furthermore, the new, forward-thinking Activision.com established the company as an entertainment and media powerhouse in the eyes of investors, industry professionals, job seekers and the press.
The site became an adaptable hub for everyone in the gaming world to discover what Activision is all about – quickly and easily – while having the opportunity to speak up and join in.