• THE ASK

    We were challenged to design a high-impact website for Activision that reflected the company’s passion for gaming and delivered on their promise of quality and commitment across all titles.

A NEXT-GENERATION WEBSITE

Activision also gave us a few other important specifications about their new website. It needed to:

  • Showcase the latest releases and awards
  • Provide a clear path to purchase their titles
  • Be able to grow and evolve over the next five years
  • Prove Activision was the leader in interactive entertainment
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  • THE ANSWER

    After conducting an experience audit, we saw the opportunity to not only relaunch Activision.com but to help reinvent Activision’s corporate identity in the digital space.

THE PATH TO INNOVATION

Our experience audit showed that the relaunch needed to be a rich, immersive experience that deepened a visitor’s bond with the brand. It should also have a flexible design system that could support a massive library of exclusive content, aggregated media and everything from blockbuster titles like Call of Duty to smaller, mobile games. Another “must” included a robust community that inspired conversation and participation.

Based on these insights, we developed a responsive design system for a more fluid experience and reduced the number of pages users had to jump between. The end result was intuitive, streamlined and clean. Gaming pages were templated to give each title equal weight so that even smaller titles felt important, while other information was reorganized or removed to make things easier to find.

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  • OUTCOME

    Activision’s executive leadership praised our work and loved how the new website brought the brand to life.

PUTTING A STAKE IN THE GROUND

Furthermore, the new, forward-thinking Activision.com established the company as an entertainment and media powerhouse in the eyes of investors, industry professionals, job seekers and the press.

 

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  • RECOGNITION

    The new Activision.com became something more than a website.

GAMERS UNITE

The site became an adaptable hub for everyone in the gaming world to discover what Activision is all about – quickly and easily – while having the opportunity to speak up and join in.

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