The Organizing Idea

Quite simply, Storyscaping is how we help our clients create experiences that tell their story in ever-present and never-ending ways. And every Storyscape has two major components.

The first is an Organizing Idea. An Organizing Idea is not the same as a Big Idea. It’s an active statement that holds the story together and defines what a brand must do to change consumer behavior. It inspires the types of experiences that are created through Storyscapes.