Let’s Strategize

  • Business Strategy

Defining where to play and how to win. Helping brands figure out their positioning, objectives and tactics to achieve specific outcomes.

Services include:

  • Industry and segments
  • Business model
  • Operating model
  • Partnership/ecosystem relationships
  • Brand Strategy

Defining the space a brand should occupy in the minds of the target. Determining what emotional and communication levers will drive the business strategy.

Services include:

  • Company identity
  • High-level marketing objectives
  • Experience Strategy

Envisioning how to effectively engage customers for maximum business impact, across key channels and platforms, and throughout the customer lifecycle.

Services include:

  • Service mix
  • Product definition
  • Core customer journeys
  • Channel Strategy

Prioritizing connection points based on channel efficiency and an Organizing Idea.

Services include:

  • Connections planning
  • Media planning
  • Customer Platform Strategy

Translating a connected marketing strategy into technology, and helping to understand the latest technologies while building in flexibility for the next big thing.

Services include:

  • Technical architecture
  • Partner/package selection
  • Mix Modeling

Defines the optimal placement of marketing and media dollars and uses this data to create strategies around connecting with consumers at key moments of influence.

Services include:

  • Connections planning
  • Channel strategy
  • Research, Insight and Data Science

The statistical analysis of data and the interpretation and communication of our findings. We leverage industry-leading research methods (qualitative and quantitative) to obtain unique data to inform our analysis.

Services include:

  • Macro-trends
  • Product, service or communications development
  • Ongoing optimization through analytics