We’ve gone past “the experience is the brand” revolution and are instead creating entire environments that evolve brands and engage consumers – spanning the virtual and the physical, and taking consumers on a continuous journey. All created in service of one thing: a deeper consumer-brand connection.
So how do we do this? Certainly not by talking at people. Instead, we build worlds. These worlds have to be effective, engaging and innovative – and they must be all three of these things across the emotional, virtual and physical landscapes. In print, on the web, through mobile, in stores, in hearts and minds – wherever it’s relevant, and valuable – with bonus points for being surprising.
Our recent acquisition of Second Story, a company known for its leading work in digitizing physical spaces, further enhances our ability to deliver innovative work for our clients.