The Storyscaping book cover.

We wrote the book on Storyscaping

Marketers, technologists and corporate leaders are looking for ways to more effectively connect consumers with their brand. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline.

Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define their brand's purpose, understand the emotional desires of their consumers, and more.