Fans & Brands

LeBron James weighs in on the value of using social media to meaningfully connect your brand with always-on fans—whether you’re an athlete or a business. 

We were thrilled to hear his perspective as the most followed U.S. athlete on social media and the most valuable athlete brand in the world according to Forbes.
The four-time NBA Most Valuable Player offered insights on building impactful relationships that resonate well beyond the sports arena. Watch the video to see how authenticity plays a key role in his ability to connect with audiences.