“Wired Women can be found all over the world, with their desires further shaping the way the internet works.”
Insights - China's Wired Women and the Future of Global Consumption
Recognizing the cusp of the possible when it occurs is the key to succeeding in story driving technology and technology driving story.
How do you measure ‘return on experience’ since the word in itself is lofty? Two people can have varied experience while engaging with the same brand. We have a newer model…and it is a different set of attributes that define the experiences but something that is more measurable and quantifiable.
Insights - On Engagement