Our fourth issue of Insights looks at marketing's current evolution through the lenses of technology, innovation, analytics -- even bravery. Download the publication to discover new trends and perspectives along with practical applications for your business.
Updated regularly with new interactive and related thought leadership, the SapientNitro Insights app (on iOS and Android) brings our provocative collection of marketing intelligence, trend forecasts, and innovative recommendations to your on-the-go fingertips.
For years, luxury retailers have deprioritized the e-commerce website. Here we highlight why late adopters should embrace this integral digital channel and how they can begin to do so effectively.
While data becomes the lifeblood of many digital businesses, the ability to interpret data remains a rare skill. This article explores the role of the empirical storyteller, a new breed of data analyst that can transform quantitative insights into killer stories.
Emojis and their brethren mark a major opportunity for brands. Here we showcase 8 ways that brands like Starwood, Dominos, and Coca-Cola are using visual language innovation to introduce their stories into consumers’ behaviors.