Our fourth issue of Insights looks at marketing's evolution through the lenses of technology, innovation, analytics -- even bravery. Download the publication to discover new trends and perspectives along with practical applications for your business.
For Insights 2014, we conducted the second annual study of the physical retail environment to determine which brands are responding to the challenge of the new, connected consumer and changing digital environment, and which are not. The store – which represents 90% of most retailers’ revenues – isn’t going away. But the next wave of innovation is coming soon and time is short.
Insights 2013 dives into one of the biggest focus areas for businesses: how brands can transform their physical environments for a digital world. Our inaugural In-Store Digital Retail Study: The Quest for Omni-channel, follows a comprehensive four-month audit of over 70 leading specialty retailers to understand which firms are leading the way.
Insights 2012 offers an in-depth look at mobile. Our unique viewpoint is the result of interviews and polls with over 20 mobile industry influencers, as well as heuristic analyses and a proprietary scorecard of applications in categories we deem “ones to watch”: mobile wallet, in-store mobile, integrated experiences, location-based services and emerging technology.