At the annual Facebook Awards, the Best Use of Facebook Platforms category is reserved for the most creative, original and well-executed Facebook campaigns. We were as giddy as children on Easter morning when our “ChocPlusWhat?” social media campaign for Cadbury was named a winner for the APAC region. Led by our Melbourne office, the highly publicized campaign resulted in the creation of a wild new flavor that bowled over Australians and the media – vegemite chocolate!
Based in New York City, The One Club promotes excellence in advertising and design, and The One Show is its annual awards event. This year, the judges recognized our Apple Watch App for Lufthansa Airlines with two UX/UI awards: a Bronze Pencil for Mobile/Utility and a Merit Award for Mobile User Experience. Congratulations to our Munich office for these honors.
The industry’s most outstanding creative work is highlighted every May at The One Show in New York City. We were thrilled when our Apple Watch App for NatWest – a division of the Royal Bank of Scotland – took home a UX/UI Merit Award for Mobile/Utility. Developed by SapientNitro London, the app allows users to leave their wallets at home and get cash using a code instead of their ATM Card.
Our Boston office helped Halo Purely for Pets create their #HaloFeeditForward campaign, which asked pet parents to share a photo using this hashtag. In return, Halo donated a meal for a shelter animal on their behalf. This heartwarming social media project was honored with a Bronze Medallion for Philanthropic Appeals at the AME Awards, which celebrate advertising and marketing effectiveness.
The Festival of Media Asia Pacific Awards chart the evolution of media across the APAC region by spotlighting those at the forefront. That’s why we were delighted that our “World of Paddle Pop” online multiplayer game – developed by our Singapore office for Unilever’s Paddle Pop ice cream brand – was the Bronze Award winner for Best Entertainment Platform.
Produced by SapientNitro India for DBS Bank, India’s first interactive film – Chilli Paneer 2 – was recognized at the AME Awards for allowing viewers to play the role of a young restaurateur named Ken and make decisions shaping his inspiring entrepreneurial story. This viral social media sensation earned a Bronze Medallion for Branded Entertainment.
The FStech Awards single out excellence and innovation in IT for the financial services industry. We were honored when our London office’s work with the Royal Bank of Scotland (RBS) earned not one but two FStech wins. Our RBS DigiDocs campaign was named the Best Use of Technology in Customer Service while our RBS Touch ID implementation was lauded as the Anti-fraud/Security Strategy of the Year.
The Clio Sports Awards are among the highest accolades for the sports marketing and advertising industry. So it was quite a score when our Dunkin’ Donuts Summer Chill campaign – led by SapientNitro Boston and featuring New England Patriots stars Rob Gronkowski and David Ortiz – nabbed two Gold Awards in the Athlete Integrated Campaign and Partnerships, Sponsorships & Endorsements categories.
To get Brazilians interested in cheesecake – an American dessert made with cream cheese – our Sao Paulo office came up with a unique social media campaign. It asked Brazilians to suggest ingredients for the world’s first collaborative cheesecake recipe, which would be revealed by a top chef on “Cheesecake Day” and put on the menu of Brazil’s Cheesecakeria. Producing over 30,000 interactions, the campaign took home a Communicator Award of Excellence for Social Co-Creation / User Generated Content.
Hermes was the messenger for the Gods in Greek mythology, and the Hermes Creative Awards recognize the world’s best messengers and creators in both traditional and emerging media. Naturally, we felt positively immortal when our pioneering Apple Watch App for Lufthansa – which was launched on the same day as Apple Watch in Germany – received the Gold Award in the Mobile App category.
The all-marketer juries at the Campaign India Digital Crest Awards (CIDCA) are chiefly concerned with digital marketing efforts that deliver results. So we were extremely proud when our “Fuelled by Love” film for British Airways – directed by an acclaimed Indian director and based on a crew member’s real-life experience – earned the Grand Prix Award in the Longform Online Video (180+ seconds) category.
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Our commerce technology provider for more than a decade, hybris singled us out as their “Americas Service Delivery Partner of the Year” for our skillful implementation of the SAP® Hybris® Commerce solution, a product information management and customer experience platform. This advanced omni-channel solution helps us create connected, immersive brand experiences for our clients that go far beyond transactional technology.
As a pro bono project, we helped Halo Purely for Pets create a 30-second TV spot to promote their #HaloFeeditForward campaign, which asks pet parents to share a favorite photo with this hashtag. In return, Halo donates a meal for a shelter animal on their behalf. This touching spot featuring real rescue dogs and voiceovers by Ellen DeGeneres took home two Commercial Silver Telly Awards in the Regional TV & Multi-Market Cable category: Fundraising/Appeals and Household Products/Packaged Goods.
For more than three decades, the Telly Awards have been the premier awards showcase for the very best film, video, and commercial productions. This year, they recognized our 30-second TV spot for the LYCRA® MOVES YOU™ campaign with two Commercial Bronze Telly Awards in the Regional TV & Multi-Market Cable category: Use of Animation and Visual Effects. Check out the Case Study below to view the commercial as well as a behind-the-scenes video about its groundbreaking 3D time-lapse “trail” effects.
The OMMA (Online Marketing Media and Advertising) Awards honor agencies and advertisers that push the potential of digital advertising. Happily, their judges felt our “I Am ADT” campaign did just that. Featuring Ving Rhames as the new face of ADT, the campaign included a bold social media takeover, several paid channels, interactive product demos, and a revamped website. All of these tactics helped “I Am ADT” win Best Integrated Online Campaign honors in the Technology: Web Services category.
Sponsored by the Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation, the Cannes Chimera Challenge asks the world’s best creatives to help solve the world’s biggest problems. SapientNitro UK’s winning “We Are Close” concept – one of three to earn a $160,000 award to bring it to life – features a Facebook genealogy quiz that shows users how all global citizens share common genetic and geographic origins, as well their proximity to extreme poverty.
Campaigns at the forefront of digital advertising are spotlighted each year at MediaPost’s OMMA Awards. We’re thrilled that the holiday Wish List™ app we created in collaboration with Target was among the winners in the Online Creative Advertising category, taking home the Best Mobile Marketing App honors. For kids, the app offers an engaging list-making game, while for parents, it provides secure, shareable access to wish lists so that duplicate gifts are avoided and the holidays are stress-free.
“True firsts” are the focus of ADWEEK’s Project Isaac Awards. So we couldn’t be prouder that our Island Immersion Room for Fisher Island’s Palazzo del Sol development received a Gold Project Isaac Award for Brand Performance Invention. This digital-physical experience features an interactive workshop table and ultra high-def video walls activated by gesture control. Potential buyers “swipe” towards the walls to see floor plans, renderings, and even the view from their new balcony.
ADWEEK’s Project Isaac Awards celebrate invention in media, advertising, marketing, and technology. Created by SapientNitro India for DBS Bank, India’s first interactive film – Chilli Paneer 2 – was recognized by ADWEEK for enabling viewers to play the role of a young restaurant owner named Ken and make decisions that shaped his inspiring entrepreneurial story. This engaging social media sensation earned a Gold Project Isaac Award for Web Video Invention.
The W3 Awards are dedicated to creative excellence on the web, and winners are considered the year’s “best of the web.” We are humbled that the holiday Wish List™ app we created in collaboration with Target was named Best in Show – the highest honor – in the Mobile Apps/Sites for Shopping category. “The app was a runaway success, representing a total sales potential of $92.3 million in the first six weeks of its launch,” says John Biondi, Creative Director of SapientNitro Minneapolis.
Our Mother’s Day campaign for OMO, a laundry detergent brand, was deemed one of the year’s most effective short-term advertising efforts at the Greater China Effie Awards. Led by our Shanghai office, the campaign used WeChat Moments Ads, a mobile-optimized website, and an inspiring film to cut through the Mother’s Day clutter and ask: “Do you know how much laundry your mum has done for you?” Users were then prompted to redeem a discount voucher and “Wash mum’s laundry for once.”
The judges loved it, and the people did too. SapientNitro’s Digital Brand Revitalization for the Royal Bank of Scotland – which delivered an improved user experience across desktop, mobile, mobile apps, online banking, and digital tools – earned a Gold Lovie Award as well as the People’s Lovie Award for Websites in the Financial Services category. Honoring the best work by the European Internet community, The Lovie Awards also allow the online public to choose their favorite finalist in each category.
Europe’s largest airline, Lufthansa wanted to raise the bar for personalized, five-star travel experiences while also reducing costs. Based on the brand promise of “Nonstop You,” we created an Apple Watch app for the airline that boosted the use of mobile check-in and other digital services, increased the average ticket price booked, and grew cost savings to boot. Thanks to these stellar results, the Lufthansa Mobile Travel Companion won Mobile Marketing’s Most Effective Smartwatch App Award.
MediaPost’s Digital OOH Awards spotlight the year’s best out-of-home advertisements. We’re delighted that our Island Immersion Room for Fisher Island’s Palazzo del Sol development was named Best Venue/Location Based Execution in the Wildcard category. This digital-physical experience features an interactive workshop table and ultra high-def video walls activated by gesture control. Potential buyers “swipe” towards the walls to see floor plans, renderings, and even the view from their new balcony.
SapientNitro is honored to be recognized once again with a Global Partner Award from hybris software. The 2014 "Most Innovative Partner of the Year" award reflects our commitment to transforming brand experiences. We've worked hand-in-hand with hybris to deliver impactful commerce solutions across channels, and we're excited to continue working together to break boundaries for our clients and their customers.
SapientNitro is honored to have been named a “Leader” in Gartner’s “Magic Quadrant for Global Digital Marketing Agencies” for the third consecutive year. For the 2014 report, Gartner analyzed 20 digital marketing agencies that compete on the global stage. Agencies were evaluated on their ability to execute and completeness of vision for digital marketing through client references as well as investments in their people, methodology and R&D.