Press Releases

  • Publicis.Sapient Brands Named Best Places to Work for LGBT Equality

    POSTED ON: Dec 05, 2016

  • Publicis.Sapient Brands Named Best Places to Work for LGBT Equality

    DigitasLBi, Razorfish and Sapient earn 100 percent in Human Rights Campaign Foundation’s 2017 Corporate Equality Index

    NEW YORK, Dec. 5, 2016  – Publicis.Sapient, the world’s most advanced digital transformation platform, today announced each of its brands received a perfect score of 100 percent on the 2017 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality, administered by the Human Rights Campaign Foundation. DigitasLBi, Razorfish and Sapient join the ranks of 517 major U.S. businesses that also earned top marks this year.

    “At Publicis.Sapient, we are proud of our ability to bring diverse perspectives and experiences to our clients as we partner with them to digitally transform their businesses,” said Laurie MacLaren, chief talent officer, Publicis.Sapient. “We’re honored to have received a perfect score across all of our brands on the Corporate Equality Index. We are committed to an inclusive and supportive culture that enables all of our people to bring their whole selves to work every day, and also reflects the diversity of our clients and the customers they serve.”

    The 2017 CEI rated 1,043 businesses in the report, which evaluates LGBT-related policies and practices including non-discrimination workplace protections, domestic partner benefits, transgender-inclusive health care benefits, competency programs and public engagement with the LGBT community. The following efforts of DigitasLBi, Razorfish and Sapient were instrumental in satisfying all of the CEI’s criteria, resulting in each of the brands receiving a 100 percent ranking and being awarded the designation as a Best Place to Work for LGBT Equality:

     

    DIGITASLBI

    Recognized for the fifth consecutive year, DigitasLBi’s stand for workplace equality spans employee programs, trainings and investments. In 2016, the brand launched “BRAVE Spaces,” monthly forums held in all North America offices designed to foster dialogue in real time around societal and cultural events. As the largest single agency host of the 4A’s Multicultural Advertising Intern Program (MAIP), DigitasLBi pledged in August 2016 a 30% investment increase year-over-year and Tony Weisman, CEO, DigitasLBi North America, was the recipient of the 4A’s MAIP Pantheon Award for leadership in diversity. Furthermore, the organization provides employees “BE BETTER” training and professional development programs around Efficacy, Managing Inclusion, Inclusive Recruiting, Straight Talk and Unconscious Bias.

    “We couldn’t be prouder that the largest U.S. LGBT civil rights organization has named DigtasLBi a ‘Best Place to Work for LGBT Equality’ for the fifth consecutive time. Each year, our united front against intolerance of any form becomes stronger as we strive for a culture of inclusivity, attracting the best talent to create the best work,” said Tony Weismann, CE0, DigitasLBi North America.

     

    RAZORFISH

    Razorfish’s commitment to diversity and inclusion in the workplace transcends both internal programs and provocative work products that take a stand for change in the industry alongside its clients. In addition to “SAFE SPACE” forums that foster open dialogue and cross-office PRIDE movements, the brand invests in pro-bono resources to support non-profit organizations nationally, including Chicago-based Proud2Share, to bring awareness to key issues in the LGBTQ community. Furthermore, Razorfish took bold steps in 2016 by making a commitment to diversity and inclusion, under Publicis Groupe’s Power of One strategy, for USAA – pledging to hire 30% of new staffers on the team from diverse communities and backgrounds.

    “We’ve been on a journey over the last year to further cultivate an environment where all of our people, regardless of orientation or life preferences, are encouraged and rewarded for bringing diverse viewpoints to the table,” said Shannon Denton, chief strategy officer of the newly created SapientRazorfish, formerly global CEO of Razorfish. “The rigor we’ve placed around this has materialized in the Corporate Equality Index’s ranking, and I am proud of how we have leaned in to build authentic experiences and more meaningful impact for our clients.”

     

    SAPIENT

    Sapient has a number of initiatives that support its diversity and inclusion strategy, including its recently expanded Career Returns Program, a 10-week paid program for individuals, such as caregivers, looking to re-enter the workforce following an extended absence. Furthermore, Sapient has several business resource groups, including Sapient PRIDE, a network for lesbian, gay, bisexual, transgender and straight-ally employees, as well as the Women’s Leadership Network, dedicated to supporting the career development of Sapient women. Finally, the company offers “Unconscious Bias” workshops designed to raise awareness and teach employees to be more self-aware of their behaviors and work towards building a more inclusive workplace. 

    “We are honored to receive a perfect score on the Corporate Equality Index. What makes Sapient a great company is our people, and we will continue to strengthen our commitment to being an open and inclusive workplace as diversity keeps our work authentic and creates better culture,” said Donald Chesnut, global chief creative officer, SapientNitro. “We’re committed to seeking unique points of view that challenge the status quo, break barriers and give everyone a voice.”

    For more information on the 2017 Corporate Equality Index, or to download a free copy of the report, visit www.hrc.org/cei.

     

    About Human Rights Campaign Foundation

    The Human Rights Campaign Foundation is the educational arm of America's largest civil rights organization working to achieve equality for lesbian, gay, bisexual transgender and queer people. HRC envisions a world where LGBTQ people are embraced as full members of society at home, at work and in every community.

     

    About Publicis.Sapient

    Publicis.Sapient, part of Publicis Groupe, is a Digital Transformation Platform purposebuilt to solve for the challenges of today’s digital world — where companies seek to become fully digital businesses. Publicis.Sapient was forged to address this challenge by helping clients advance 7 key and increasingly interrelated business activities. We do this by uniquely combining Digital Solutions & Business/Technology Consulting. The platform houses the leading digital pioneers and thinkers from DigitasLBi, Razorfish and SapientNitro, combined with experienced consultants and technologists with deep industry expertise from Sapient Consulting. By dynamically configuring to ensure our clients have access to our full collection and connection of expertise, the Publicis.Sapient platform is creating a new way of working with clients that is agile and responsive to meet the demands of the digital marketplace. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries. For more information, visit www.publicis.sapient.com

    • SapientNitro and Razorfish merge to form SapientRazorfish, Establishes Unmatched Leader Against Emerging Customer Experience, Digital First Imperative

      POSTED ON: Nov 17, 2016

  • SapientNitro and Razorfish merge to form SapientRazorfish, Establishes Unmatched Leader Against Emerging Customer Experience, Digital First Imperative

    Publicis.Sapient implements more integrated organizational design to help clients accelerate Digital Business Transformation efforts 

    Boston, November 17, 2016 — Publicis.Sapient, part of Publicis Groupe [Euronext Paris: FR0000130577, CAC40], today announced the merger of SapientNitro and Razorfish to form SapientRazorfish which is designed to better fuse the significant experience and technology capability across the two businesses in response to client needs for digital expertise at scale. These changes come against a backdrop of increasing client demand to transform their businesses to be digital-first, given the increasingly connected consumer and the changing competitive landscape. This merger creates a new entity and unmatched leader as clients grapple with the dual objectives of change and speed -- how to transform to be more digitally-driven businesses, and how to design and implement these changes at the rapid pace of change being dictated by the marketplace. SapientRazorfish is a new breed of digital transformation partner, able to reimagine the future through radical customer centricity built on an incredibly strong track record of delivering real change for clients. 

    Clients are seeking transformation partners who can combine customer and operational expertise. “We have had great success in helping our clients with their transformation programs since the formation of Publicis.Sapient in early 2015,” said Alan Herrick Chairman of Publicis.Sapient, “And across these engagements we are seeing several clear trends:

    • Clients are pursuing strategies of customer intimacy given the plethora of real-time and digital touch points.
    • Additionally, data is an integral part of how intimately companies can know their customers and act in ways that add value to their customer relationships.
    • Finally, at the same time that clients are reinventing their interaction with customers they are simultaneously focused on improving operating efficiency through the use of technology across the enterprise.”

    Publicis.Sapient is evolving to advance the speed and scale at which it helps clients transform. “By creating SapientRazorfish, and by implementing a more integrated management structure, we are combining the very best digital and technology assets in one combined unit,” continued Herrick. “SapientNitro and Razorfish have been clear market leaders since the invention of digital. To now bring them together builds on the great success we have seen in many recent collaborations with clients.”

    SapientNitro and Razorfish have, for many years, been the recognized leaders in digital and technology, including most recently when each was recognized in the sought after “upper right” quadrant in the Gartner Magic Quadrant for Digital agencies in 2016, the Forrester e-commerce Wave in 2015 and Forrester innovation Wave in 2014. SapientRazorfish, when coupled with the full power of the Publicis.Sapient platform – which includes Sapient Consulting, with its deep industry and operational expertise, and DigitasLBi, with its powerful data-centered customer relationship management capabilities – is unique in its ability to help its clients define their digital business strategy and execute rapidly across complex organizations. 

    It is standing up a more integrated management structure to advance how it connects its people, capabilities and ideas in service of clients.

    Key management changes are summarized below:

    • Alan Herrick will move to the role of Chairman, Publicis.Sapient, focusing on strategy and market development at the Publicis.Sapient and Publicis Groupe level. Additionally, Alan will continue to advise our clients’ CEOs and their Boards as they consider how best to undertake digital transformation efforts 
    • Alan Wexler and Chip Register will become Co-CEOs of Publicis.Sapient, assuming responsibility for day-to-day business operations 
    • Alan Wexler will assume responsibility for the newly-formed SapientRazorfish as CEO 
    • Chip Register will continue in his role as CEO Sapient Consulting and will also lead a combined global practice and delivery structure, designed to better aggregate the incredible breadth of capability in industry consulting, experience and marketing, and technology and data
    • Shannon Denton, currently CEO Razorfish, will assume the role of Chief Strategy Officer for SapientRazorfish and will also head global practices for Publicis.Sapient
    • Publicis.Sapient will further emphasize a regional collaboration with Nigel Vaz assuming responsibility for an integrated management team in Europe and Asia while Chip Register and Alan Wexler will co-lead North America

    This change represents yet another step Publicis Groupe is taking to strengthen its position in digital and advance the Power of One approach that connects all capabilities across the Groupe in a simple, flexible, and efficient way for the benefit of clients.

    This new entity will further strengthen the digital leadership position of Publicis Groupe. Publicis Groupe is already the undisputed leader in digital, as its revenue distribution in digital is in a majority position totaling 54%, as outlined on the October 20, 2016 Publicis Groupe earnings call. This is well ahead of others in the marketing and media industries. In acquiring Sapient in 2015 and forming Publicis.Sapient, in moving to solution hubs in December 2015, and in forming the Power of One approach, Publicis Groupe is taking bold steps to more powerfully integrate at the Groupe level. The move to reconfigure Publicis.Sapient is consistent with the Groupe’s recognition of the continued rate of change in the marketplace, the changing needs of its clients and the demands to be increasingly more connected. 

    Maurice Levy, Chairman & CEO of Publicis Groupe, commented, “For the past 10 years, Publicis Groupe has been leading the way in reshaping our company to be more digital. From the acquisitions of Digitas, Razorfish, Rosetta and most recently Sapient, there is no question that we have set the pace. And when we formed Publicis.Sapient we integrated the strongest set of capabilities in digital, consulting and technology amongst any of our peer group. We are now taking this next, important step, to further integrate these formidable assets. SapientRazorfish is a powerful new entity in the marketplace uniquely combining customer experience strategy, omni channel commerce, and technology deployment to create a new breed of digital transformation partner pointed at today’s most critical client need – reshaping their businesses for the future. I am confident that Alan and Chip, together with the new Publicis.Sapient structure and management in place, will continue to drive digital revenue to our goal of 60% by 2018. Further, I am thrilled to have Alan Herrick working with me on the continued progress we are making at Publicis Groupe as I consider how best to position the Groupe and configure leadership across the many dimensions inherent in steering both our clients, and the Groupe itself, to a prosperous future.” 

    “We are excited to assume responsibility for leading Publicis.Sapient,” said Alan Wexler and Chip Register, Co-CEOs Publicis.Sapient. “Since its inception in 2015, Publicis.Sapient has uniquely integrated Publicis Groupe’s formidable digital, technology and consulting assets to solve the most highly strategic problem for clients. Now we start this new chapter to further integrate in response to the increasing digital demands of our clients. We are proud to lead an incredibly talented and powerful leadership team that together will reshape the future for our clients and, we believe, the competitive landscape overall as markets reconfigure in new and interesting ways.”

    The newly configured Publicis.Sapient will begin fully operating in the new model effective January 2, 2017, although management changes announced are effective immediately. 

     

    About Publicis Groupe – The Power of One

    Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. Publicis Groupe is organized across four Solutions hubs: Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith, Mediavest | Spark, Optimedia | Blue 449, Performics), Publicis.Sapient (SapientNitro, Razorfish, Digitas, Sapient Consulting) and Publicis Health. These 4 Solution hubs operate across principal markets, and are carried across all others by Publicis One, a fully integrated service offering bringing together the Groupe’s expertise under one roof. Present in over 100 countries, Publicis Groupe employs nearly 80,000 professionals. www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook: www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe | http://www.youtube.com/user/PublicisGroupe | Viva la Difference!

     

    About Publicis.Sapient

    Publicis.Sapient, part of Publicis Groupe, is a Digital Transformation Platform purpose-built to solve for the challenges of today’s digital world — where companies seek to become fully digital businesses. The Publicis.Sapient platform was forged to address this challenge by helping clients advance 7 key and increasingly interrelated business activities. We do this by uniquely combining Digital Solutions & Business/Technology Consulting. The Platform houses the leading digital pioneers and thinkers from DigitasLBi, and SapientRazorfish, combined with experienced consultants and technologists with deep industry expertise from Sapient Consulting. By dynamically configuring to ensure our clients have access to our full collection and connection of expertise, the Publicis.Sapient platform is creating a new way of working with clients that is agile and responsive to meet the demands of the digital marketplace. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries. For more information, visit www.publicis.sapient.com

    • Publicis.Sapient and Luminoso Technologies, Inc. Team to Accelerate the Development and Application of Artificial Intelligence for Marketing and Business Transformation

      POSTED ON: Sep 28, 2016

  • Publicis.Sapient and Luminoso Technologies, Inc. Team to Accelerate the Development and Application of Artificial Intelligence for Marketing and Business Transformation

    Companies Introduce Groundbreaking Future-of-Retail Virtual Assistant to Demonstrate the Power of AI in Delivering A Hyper-Personalized and Insight-driven Commerce Experience

    September 28, SAN FRANCISCO - Today, Publicis.Sapient, a division of Publicis Groupe [Euronext Paris: FR0000130577, CAC40], and Luminoso Technologies, a leading global player in Artificial Intelligence (AI) based deep analytics, announced a strategic partnership to help clients transform unstructured data into actionable insights that enable them to better capitalize upon opportunities created by today’s digitally disrupted environment.  Together, Publicis.Sapient and Luminoso will develop AI-supported applications and services that leverage consumer data to help clients drive growth, increase marketing performance, and build better customer experiences. The organizations announced the partnership and unveiled their first solution – a cutting-edge, hyper-personalized Virtual Assistant for the retail industry – at the AI Summit, the world’s largest conference and exhibition to look at the practical implications of AI for enterprise organizations.

    Publicis.Sapient is the world’s largest digitally-centered platform focused exclusively on digital business transformation. The Publicis.Sapient AI practice works with clients to deliver on the transformative power of AI, creating solutions that seamlessly layer data analytics, machine learning and causal reasoning platforms to deliver insights-driven, personalized products and services, engage customers and accelerate business transformation. With more than 22,000 people around the world, Publicis.Sapient combines global leaders in digital – SapientNitro, Razorfish and DigitasLBi – with the deep industry expertise of Sapient Consulting, to help clients advance their ways of working and compete in the digital era.

    Luminoso Technologies is a leading AI-based deep analytics company with roots at the MIT Media Lab that enables rapid analysis of large amounts of unstructured text data to understand the meaning behind the words people use, even picking up on slang, and domain-specific or “technical jargon.” Unlike analytics solutions that rely on ontologies and long lists of keywords, Luminoso’s software uniquely produces the most accurate and unbiased real-time understanding of what consumers are thinking and how they are feeling, including insights that were unanticipated.

    Together, Publicis.Sapient and Luminoso will develop and market services and solutions that transform the way their clients interact with customers by leveraging Luminoso’s industry-leading ability to analyze unstructured data to determine not just customers’ sentiment but also their underlying motivation, insight and intent. Estimates by industry analysts suggest that the market for business applications and services employing AI could reach $5.05 billion by 2020[1].

    “As our clients contend with the impact of digital disruption, they must harness multiple, often unintelligible, data sources. Working with Luminoso, we can deploy state-of-the-art solutions to make sense of this disparate information and enable our clients to act upon the insights gleaned from it to not only improve their customer relationships, but also transform their businesses to gain competitive advantage,” said Josh Sutton, Global Head, Data and Artificial Intelligence Practice at Publicis.Sapient.

    Publicis.Sapient and Luminoso will focus on four initial areas for solution development:

    1. Customer Experience: Publicis.Sapient will leverage the power of Luminoso’s technology to help clients quickly derive meaning from multiple sources of written customer feedback data -- from open ended surveys, to chat, social, support tickets, call center logs, and product reviews -- and apply insights to significantly improve customer experience.
    2. Marketing Services: Publicis.Sapient will introduce a new set of marketing intelligence services leveraging Luminoso’s technology to help clients revitalize a wide range of critical marketing strategies and activities, including initiating more impactful targeted marketing campaigns, and improving the overall development, packaging, pricing, and promotion of products and offerings.
    3. Government:  Sapient Government Services, a division of Publicis.Sapient that focuses on the US government, and Luminoso will work together to use innovative AI capabilities to help federal agencies transform data into actionable insights, enabling improved services to citizens.
    4. Retail: Publicis.Sapient and Luminoso will work together to design better physical and online retail experiences for the digital age, helping clients to provide a more direct user interface through intelligent agents and more conversational retail experiences.

     

    The Future of Retail: New Conversation Tool to Improve Customer Experience

    In looking at the retail industry specifically, Publicis.Sapient and Luminoso created a groundbreaking Virtual Assistant that is capable of “capturing insight” – or understanding and anticipating what a person may want or need based upon verbal and written cues. This tool varies significantly from Virtual Assistants that are on the market today, which generally only “capture intent” – or answer a specific question – e.g., “what time is it in Rio?” or fulfill a specific request – e.g., “play Michael Jackson’s greatest hits.”

    “Most virtual assistants available on the market today feature simple decision trees that lead to defined and narrow outcomes.  What we have created with Publicis.Sapient is the truest form of conversational commerce: an interactive experience designed to draw insight about a customer and curate a wider range of more personalized options for him or her as a result.  What we’ve effectively created are ‘Conversations that Matter,’” said Catherine Havasi, CEO of Luminoso.  “We are thrilled to partner with Publicis.Sapient as they continue to leverage AI to pioneer new ways of working with clients.”

     

    About Publicis.Sapient

    Publicis.Sapient, part of Publicis Groupe, is the world’s most advanced and largest digitally-centered platform focused exclusively on digital transformation and the dynamics of an always-­‐on world. With more than 22,000 people around the world, Publicis.Sapient combines global leaders in digital -­‐ SapientNitro, Razorfish and DigitasLBi -­‐ with the deep industry expertise of Sapient Consulting. The platform leverages unmatched capabilities in marketing, omni-­‐channel commerce and consulting, underpinned by tremendous depth of technology expertise with significant presence in India, to help clients advance their ways of working, given the daunting new reality of a highly-­‐connected operating environment.

     

    About Luminoso Technologies, Inc.

    Luminoso Technologies is a leading AI-based deep analytics company that allows clients to rapidly discover value in their customer feedback data. With roots at the MIT Media Lab, Luminoso’s software uniquely produces the most accurate and unbiased, real-time understanding of what consumers are saying, including insights that were not anticipated. These insights are used to increase marketing performance and build better customer experiences. Luminoso provides multilingual, flexible software that can be deployed to meet client needs in either a standalone Cloud or On Premise solution or integrated into an end-to-end client platform via an API solution. Luminoso serves clients such as Sprint, Hulu, Stapes, the CDC, Autodesk, Scott’s Miracle Gro and Target Australia, as well as a growing set of channel partners such as Publicis.Sapient.  Luminoso is privately held with headquarters in Cambridge, MA.

     

    [1] http://aitrends.com/features/10-stats-about-ai-that-will-blow-you-away/

    • Sapientnitro And Prettybird To Host “Make Some Room”Diversity Seminar At Cannes International Festival Of Creativity

      POSTED ON: Jun 16, 2016

  • Sapientnitro And Prettybird To Host “Make Some Room”Diversity Seminar At Cannes International Festival Of Creativity

    SapientNitro CCO Donald Chestnut and Panel of Creative Luminaries to Highlight Ways in Which Ad Industry Should Make Room for Different Perspectives

    New York, June 16, 2016 – On June 19, SapientNitro, part of Publicis.Sapient, and creative think tank PRETTYBIRD will host a discussion called “Make Some Room,” to address diversity in the advertising industry and steps that can be taken to implement real change and inspire action.

    SapientNitro Global Chief Creative Officer Donald Chesnut will lead the panel of creative visionaries who will share their personal journeys exploring the ways to improve inclusion and access that exists in creative fields. Going beyond talk and more than just a discussion, the speakers will give attendees the opportunity to discover how they can create valuable change within their own organization’s culture by supporting different points of view.

    "We should aim higher than offering up diversity quotas as a solution to the industry's lack of diversity," said Chesnut. “At ‘Make Some Room,’ a blend of creative luminaries will reveal how their unique points of view challenge the status quo, break barriers and inspire us to give people different from ourselves a voice.”

    “We asked four of the strongest, most creative voices we admire to speak to us, voices who have made themselves heard, not because of their skin color, their genitalia, or their sexual preference but because they are the very best at what they do,” added Ali Brown, VP & Executive Producer, PRETTYBIRD.  “And we all share the belief that it is of critical importance to find, nurture and mentor more creative people in this business who look and think like them to move past identifying the problem of diversity and into solving it.” 

    Bringing their own unique experiences of breaking through diversity barriers to the table, the speakers includes:

    • Matt Lambert – Director, PRETTYBIRD
      • Berlin-based American filmmaker, photographer and visual artist has  been named by Tribeca Film Festival as one of the Ten Filmmakers of the Future. His recent photobooks, Keim and Vitium, capture intimate moments of gay youth culture.
    • Desmond Marzette – Global Director of Advertising, Jordan Brand
      • Marzette taught UC Berkely’s first ever course in hip hop culture and helped launch Def Jam Mobile in 2000. He helped Jordan Brand secure the brand its first Cannes Lion Award for the ‘Re2pect’ campaign in 2015.
    • Xanthe Wells – Creative Entrepreneur
      • Recognized in 2015 by Ad Age as one of the industry's '40 Under 40' and by Business Insider as one of '30 Most Creative Women in Advertising', Xanthe is now leading several brand creation projects including OH YES! Natural foods pizza company and ACHOREABLES children’s products.
    • Mimi Valdés – Chief Creative Officer, i am OTHER
      • For more than twenty years, award-winning multi-hyphenate (chief creative officer, writer, editor, producer, speaker) Mimi Valdés has changed the way the world consumes pop culture, and produces content that has a lasting impact.

     

    “Make Some Room” will take place Sunday, June 19 from 15:00 – 15:45 at the Lumiere Theatre in the Palais. Follow the conversation using #MakeSomeRoom.

    Learn more about “Make Some Room” and its hosts on the official Cannes website.

     

    About SapientNitro

    SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

     

    • Second Story and The Textile Museum Honored with Gold MUSE Award for Interactive Photo Installation

      POSTED ON: Jun 07, 2016

  • Second Story and The Textile Museum Honored with Gold MUSE Award for Interactive Photo Installation

    “Common Threads” Explores the Relationship between Clothing and Personal Identity

    (Portland, OR – June 7, 2016) Second Story, part of SapientNitro, and its client, The George Washington University Museum and The Textile Museum, announced that they were honored with a Gold MUSE award from the American Alliance of Museums for “Common Threads,” an interactive photo booth experience that explores the relationship between people’s clothing and their identity

    “Clothing is an integral part of our identity. It shares with the world how we want to be perceived and can, at times, help us forge connections with other people,” said Joel Krieger, Creative Director - Atlanta, Second Story. “We’re proud to work with the Textile Museum on this one-of-a-kind project and are honored that it was recognized with the highest honor from the American Alliance of Museums.”

    In the “Common Threads” installation, visitors use a touchscreen to respond to a series of prompts, selecting the keywords that best describe them and their clothing. They then pose for a photo and share the stories behind their appearance: the t-shirt they stole from their big brother, the scarf their great-grandmother wore to her wedding, the pair of shoes they saved up to buy. When visitors submit their final image, they discover a collage of photos of others who have used the same keywords to describe themselves. They notice similarities and start to unravel the signals conveyed through their own clothing.

    “Common Threads” is part of the Textile Museum’s larger exhibit, ‘’Unraveling Identity: Our Textiles, Our Stories,’’ which explores how textiles serve as tools for self-expression around the world and throughout history.

    Now in their 27th year, the MUSE awards recognize outstanding achievement in Galleries, Libraries, Archives or Museums (GLAM) media and celebrate scholarship, community, innovation, creativity, education and inclusiveness. In addition to the Gold MUSE award, “Common Threads” has also been honored with a Platinum: Best in Category award from the Creativity Media & Interactive Design Awards and a Gold Award of Excellence, Interactive Multimedia: Special Interest from the Communicator Awards.

     

    About the American Alliance of Museums

    The American Alliance of Museums has been bringing museums together since 1906, helping to develop standards and best practices, gathering and sharing knowledge, and providing advocacy on issues of concern to the entire museum community. Representing more than 30,000 individual museum professionals and volunteers, institutions and corporate partners serving the museum field, the Alliance is the only organization representing the entire scope of the broad museum community. For more information, visit www.aam-us.org.

     

    About the George Washington University Museum and The Textile Museum

    The George Washington University Museum and The Textile Museum opened on March 21, 2015, on GW’s Foggy Bottom Campus. The custom-built museum displays The Textile Museum’s globally recognized collections of more than 20,000 textiles and related objects, and artworks owned by the university, including the Albert H. Small Washingtoniana Collection of 1,000 artifacts documenting the history of Washington, D.C. The museum offers educational programs, including lectures, tours, and films that explore themes from the exhibition. Visit the online calendar for details.

     

    About Second Story

    Second Story®, part of SapientNitro®, is a network of design studios focusing on responsive environments, story-driven experiences, and experience innovation. For more than 20 years, we have conceptualized, designed, and developed projects that educate, immerse, and activate across the cultural and brand space, including engagements with the San Francisco Museum of Modern Art, Nokia, and Coca-Cola. Second Story has received more than 450 awards and accolades in competitions, festivals, and events around the world and has twice been inducted into the Smithsonian’s Permanent Research Collections. For more information, visit secondstory.com, or follow us on InstagramTwitter or Facebook.

    Second Story and SapientNitro are registered service marks of Sapient Corporation.

    • Cinemax® Releases Groundbreaking Interactive Trailer for New Drama OUTCAST®

      POSTED ON: May 31, 2016

  • Cinemax® Releases Groundbreaking Interactive Trailer for New Drama OUTCAST®

    Developed by CAMPFIRE, Immersive Virtual Audio and Eye-Tracking Software Allow Fans to Experience the Inescapable Horror of OUTCAST Firsthand


    NEW YORK – May 31, 2016 – Cinemax today released an interactive trailer for its new drama series OUTCAST which premieres at 10pm on June 3rd.  The trailer, developed by Campfire, part of SapientNitro, which can be experienced on  www.PossessionBegins.com uses 3D audio technology and eye-tracking software to create an immersive experience that uses viewers’ behavior – in this case, opening and closing their eyes – to explore the premise of the show and interact with the horror of OUTCAST firsthand.

    OUTCAST, based on the Skybound/Image comic title by creator Robert Kirkman and artist Paul Azaceta, follows Kyle Barnes, a young man who has been plagued by demonic possession all his life. Now, with the help of the Reverend Anderson, a preacher with personal demons of his own, Kyle embarks on a journey to find answers and regain the normal life he lost. But what Kyle discovers could change his fate — and the fate of the world — forever.

    OUTCAST follows a persons struggle with possession how it can feel inescapable.   There’s no relief whether your eyes are open or closed. There’s nowhere to hide. Providing viewers with a one-of-a-kind experience.

     

    About Cinemax

    Cinemax® is the premier movie destination on television offering a wide variety of film entertainment, combining select and broad-appeal films that showcase Hollywood’s hottest hits, the best in new cinema, action-packed thrillers, wild comedies, classic screen gems and more. Added to the more than 1,000 movies shown yearly are box-office hits that premiere on the channel, giving viewer’s access to new and exclusive films, as well as original primetime high-impact drama series specifically created for the channel.

     

    About Campfire

    Campfire, a part of SapientNitro, works on a project basis with a range of clients, including HBO, Cinemax, National Geographic, Captain Morgan, and Infiniti. Campfire launches new products and entertainment franchises with participatory campaigns and branded stories that generate buzz, ignite fan cultures and attract consumers. In 2011, Campfire was named MediaPost's OMMA Magazine 'Small Agency of the Year', and in 2013, were awarded Advertising Age's 'Small Agency Campaign of the Year' for their rule-breaking digital and outdoor campaign to launch the Cinemax show, Hunted. For more information, visit http://www.campfirenyc.com.

     

    About SapientNitro

    SapientNitro®, part of the Publicis.Sapient platform, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

    • Three SapientNitro Creatives Selected as Jury Members at 63rd Cannes Lions International Festival of Creativity

      POSTED ON: May 12, 2016

  • Three SapientNitro Creatives Selected as Jury Members at 63rd Cannes Lions International Festival of Creativity

    Design Lions: Keri Elmsly, Second Story

    Print & Publishing Lions: Fernando Sosa, la comunidad Buenos Aires

    Mobile Lions: Claire Waring, SapientNitro

    BOSTON – May 12, 2016 – SapientNitro, part of Publicis.Sapient, today announced that three of its creative leaders -- Fernando Sosa, Executive Creative Director, la comunidad Buenos Aires, Keri Elmsly, Executive Creative Director, Second Story and Cire Waring, Executive Creative Director Southeast Asia, SapientNitro -- have been selected as jury members at the 63rd Cannes Lions International Festival of Creativity.

    “For more than six decades, Cannes Lions has served as the industry’s highest honor, recognizing not only the creative skills and expertise that fuel traditional campaigns, but also the technological prowess and innovation required to challenge the status quo,” said Donald Chesnut, Chief Creative Officer and Chief Experience Officer, SapientNitro. “We are honored that three of our chief creatives have been named as jury members at Cannes and look forward to helping recognize this year’s best and brightest.”

    Design Lions: Keri Elmsly, Executive Creative Director, SapientNitro’s Second Story

    Keri Elmsly will serve as jury member for the Cannes Design Lions, which celebrate excellence in visual craftsmanship. Elmsly brings to the jury more than 15 years of experience in developing and producing ambitious visual arts and design projects on the global stage, including public art, large-scale interactive installations, touring shows, and gallery works. Elmsly is the curator for SapientNitro’s Cannes main stage event, “Make Some Room – Transforming Creativity Through Access,” which will examine the role that diversity and inclusion plays in the creative industry.

    Press Lions: Fernando Sosa, Executive Creative Director, la comunidad Buenos Aires  

    Fernando Sosa will serve as a jury member for the Cannes Print & Publishing Lions (formerly the Press Lions), which recognizes excellence in all forms of publishing, including the best uses of press and interactive press. For more than 10 years, Sosa has led creative efforts for la comunidad’s Buenos Aires clients including Rolling Stone, Volvo, Corona, Ferrero Rocher, La Nación, Volkswagen, Coca-Cola, and Schneider, among others. Throughout his career, Sosa’s work has been recognized with every major award, including several Cannes Lions. He has served as a juror for many international award festivals, including the CLIO Awards, New York Festival and the One Show.

    Mobile Lions: Claire Waring, Executive Creative Director – Southeast Asia, SapientNitro

    Claire Waring will serve as jury member for the Cannes Mobile Lions, which recognize device-driven creativity. Waring, who joined SapientNitro earlier this year as Executive Creative Director for APAC, has over 20 years experience creating campaigns, digital products, apps, web and mobile experiences for major international and local clients.

    SapientNitro’s executives will be joined by fellow jurors from across the Publicis.Sapient platform, including: Carlos Ricque, senior vice president of creative from DigitasLBi, serving on the Cannes Health & Wellness Jury; Jason Kodish, global chief data scientist from DigitasLBi, judging the Cannes Creative Data Lions; DigitasLbi U.K. Executive Creative Director Helen Fuchs, serving on the Digital Craft Jury; and Razorfish Chief Technology Officer Ray Velez, serving on the Cannes Innovation Jury.

    In addition, Paula Cunha, Senior Interactive Developer – SapientNitro, has won the cyber category of the UK Young Lions, a national competition sponsored by Guardian News & Media that aims to showcase young talent working in the advertising and communications industries. This recognition adds to SapientNitro’s more than 140 creative awards won to date in 2016, marking a pace of more than one per day.

    Cannes Lions, The International Festival of Creativity, is the world’s most coveted creative accolades. The Festival draws more than 40,000 submissions across 23 categories. Judges are senior creative professionals recognized for their achievements, vision, passion and professional integrity.

     

    About SapientNitro

    SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

     

    About the community

    the community at SapientNitro is an innovative cross-cultural agency that has produced award-winning, engaging campaigns that consistently break boundaries. Since it was founded in 2001, the community has effectively used culture as a compelling narrative to build brands and bring communities together. The agency was named a Top 10 Agency on Advertising Age’s A-List in 2015 and 2013, and an Agency to Watch in 2012.  It was also named Multicultural Agency of the Year by Adweek in 2006, and ranked the 13th most awarded agency in the world by Gunn Report. Headquartered in Miami, with an office in Buenos Aires, the community has created work for some of the world’s most recognized brands including Google, Time Warner Cable, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and Office Depot, among others. For more information, visit lacomunidad.com.

     

    About Second Story

    Second Story, part of SapientNitro, is a network of design studios focusing on responsive environments, story-driven experiences, and experience innovation. For more than 20 years, we have conceptualized, designed, and developed projects that educate, immerse, and activate across the cultural and brand space, including engagements with the San Francisco Museum of Modern Art, Nokia, and Coca-Cola. Second Story has received more than 450 awards and accolades in competitions, festivals, and events around the world and has twice been inducted into the Smithsonian’s Permanent Research Collections. For more information, visit secondstory.com, or follow us on InstagramTwitter or Facebook.

    • SapientNitro Named Adobe Marketing Cloud EMEA Growth Partner of the Year

      POSTED ON: May 11, 2016

  • SapientNitro Named Adobe Marketing Cloud EMEA Growth Partner of the Year

    Award Recognises Extraordinary Growth and Outstanding Client Success in Europe, Middle East and Africa

    London – (May 10, 2016) – SapientNitro, a leader in helping clients reimagine their businesses in the age of the customer, announced that it has been named “Adobe Marketing Cloud EMEA Growth Partner of the Year” by leading digital marketing and media solutions provider Adobe. The award, presented today at Adobe’s Summit EMEA Partner Day, recognises SapientNitro, part of the Publicis.Sapient digital transformation platform, as a top-performing partner and celebrates the agency’s extraordinary growth in Europe, the Middle East and Africa over the past year.

    “As brands seek to attract and serve the newly connected consumer, they must first reimagine their business to compete in the digital era,” said Nigel Vaz, global chief strategy officer and EMEA senior vice president and managing director, SapientNitro. “In Adobe, we have found a true partner who continues to help our clients in EMEA and beyond address the opportunities and challenges presented in this ever-changing digital landscape.”

    SapientNitro and Adobe have, since 2010, partnered to develop some of the most complex and impactful solutions for clients in a wide variety of industries. Their extensive partnership includes long-term engagements with such blue-chip companies as The Royal Bank of Scotland (RBS), Unilever and Save the Children UK. The solutions delivered to these and many other global clients have led to enhanced customer interaction and loyalty across channels, accelerated time to market and improved operational efficiencies.

    “SapientNitro’s core competencies in analytics, technology and creativity are the perfect complement to Adobe’s extensive platform across Adobe Marketing Cloud – and this partnership is driving transformational change for brands across every industry in EMEA,” said Mark Zablan, president Adobe EMEA. “We are pleased to recognise SapientNitro as our Adobe Marketing Cloud EMEA Growth Partner of the Year and look forward to continuing our work together in these markets and others around the world.”

    SapientNitro’s recognition as Marketing Cloud Growth Partner of the Year for EMEA extends the agency’s extensive track record with Adobe. The agency was named Adobe’s Global Digital Marketing Partner of the Year in 2013 and 2012, as well as European Partner of the Year in 2011 and Global Partner of the Year in 2010.

    In addition, Publicis Groupe, which includes Publicis.Sapient and its digital agencies SapientNitro, DigitasLBi and Razorfish, was named Adobe’s 2015 Digital Marketing Partner of the Year. The award recognises the unique and long-standing relationship between Publicis Groupe and Adobe, including the 2014 launch of the Always-On platform – an advance in data and technology-enabled marketing.

     

    About SapientNitro

    SapientNitro®, part of the Publicis.Sapient platform, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as FIAT Chrysler Automobiles, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    • SapientNitro Named “North America Sales Partner of the Year” by Demandware

      POSTED ON: May 04, 2016

  • SapientNitro Named “North America Sales Partner of the Year” by Demandware

     

    Award Recognizes SapientNitro’s Innovation and Ability to Help Clients Reimagine Their Business Through Demandware’s Services and Solutions

    BOSTON – May 3, 2016 – SapientNitro, part of the Publicis.Sapient platform, announced that it has been named “North America Sales Partner of the Year” by Demandware®, Inc. (NYSE: DWRE), the industry-leading provider of enterprise cloud commerce solutions. The Sales Partner of the Year Award is presented to those partners which provide the largest business growth for the Demandware community through innovative solutions that meet clients’ commerce needs.

    “The Demandware Partner Ecosystem is a cornerstone of the company’s success,” said Tom Griffin, senior vice president, corporate development for Demandware. “It is a great honor to work with leading partners that provide innovative solutions and services to our mutual clients in support of their industry leading digital commerce experiences. Congratulations to SapientNItro for winning the 2016 North America Sales Partner of the Year award.”

    SapientNitro and Demandware have partnered for over seven years to develop some of the most complex and impactful solutions for business-to-consumer clients in a wide variety of industries. Their extensive partnership includes long-term engagements with several blue-chip companies as well as major retail brands. The solutions delivered to these and many other global clients led to enhanced customer interaction and loyalty across channels, accelerated time to market and improved operational efficiencies.

    “As companies seek to reinvent themselves for the digital age, it’s critical that they engage partners who not only understand how to overcome existing technology challenges, but also want to help create new ways to fuel the growth of their business,” said Jem Ripley, Managing Director, Global Lead, Retail.  “We are proud to be recognized by Demandware as ‘Sales Partner of the Year’ and are pleased to work with them as we help our joint clients focus on the transformation of their businesses for the way today’s consumer wants to experience and engage with their brands.”

     

    About SapientNitro

    SapientNitro®, part of the Publicis.Sapient platform, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as FIAT Chrysler Automobiles, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

     

    • Lightstorm Entertainment and 20th Century Fox Partner with SapientNitro on Global Digital Ecosystem for Avatar

      POSTED ON: Apr 27, 2016

  • Lightstorm Entertainment and 20th Century Fox Partner with SapientNitro on Global Digital Ecosystem for Avatar

    Multi-Year Collaboration to Produce Groundbreaking Platform for Fan Engagement

    BOSTON – April 27, 2016 – SapientNitro today announced a multi-year partnership with James Cameron’s Lightstorm Entertainment and 20th Century Fox to develop a next-generation digital experience to immerse current and future fans in the world of Avatar. This new ecosystem, designed to link all aspects of the Avatar story world with the four sequels currently in development, will launch in support of the next film and grow with each release.

    “With the first Avatar film, we created a world and story that immersed and inspired fans – as we move on to the sequels, we want to enhance that experience through this new digital vision,” said Jon Landau, Avatar producer and Chief Operating Officer, Lightstorm Entertainment. “We are pleased to partner with SapientNitro to help our millions of fans around the globe explore the themes of the Avatar films and connect with the world of Pandora in a deeper, more meaningful and more personalized way.”

    “In building this digital world, we wanted to create a fan experience that was unlike anything that has ever been done before,” said John Herbert, Executive Vice President and Chief Information Officer, 20th Century Fox. “SapientNitro is known for their ability to combine story and technology in a boundary-breaking way, making them an ideal partner to help us create a world where our fans’ imaginations can run wild.”

    The digital platform, intended to support the Avatar franchise through the release of the sequels and beyond, will create an enduring world that extends the traditional movie-going experience and integrates the franchise’s extensive partner and licensing relationships. The platform, which will leverage SapientNitro’s advanced analytics capabilities to fully optimize the fan experience, will be developed in collaboration with the project’s official technology partner, Hewlett Packard Enterprise.

    “With this project, we have set out to create a digital world that captures the emotional power and energy of Avatar and takes the fan experience to a new level,” said Alan Wexler, Chief Executive Officer, SapientNitro. “We are extremely proud to collaborate with Lightstorm Entertainment and 20th Century Fox to help reinvent the digital experience for Avatar and give fans the opportunity to ignite and sustain their passion for the franchise.”

    Released in 2009, the first Avatar film generated a global box office revenue of $2.8 billion with more than 190 million tickets sold, and subsequent DVD and video-on-demand sales of more than 50 million worldwide. The Avatar global franchise continues to grow with four sequels in development.

     

    About 20th Century Fox

    One of the world’s largest producers and distributors of motion pictures, 20th Century Fox produces, acquires and distributes motion pictures throughout the world.  These motion pictures are produced or acquired by the following units: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation/Blue Sky Studios.

     

    About SapientNitro

    SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

    • MIT and SapientNitro Celebrate 15th Anniversary of OpenCourseWare

      POSTED ON: Apr 05, 2016

  • MIT and SapientNitro Celebrate 15th Anniversary of OpenCourseWare

    Global Program Equips 200 Million Educators and Students with Courses, Textbooks, and Learning Materials

    Cambridge, MA, April 4, 2016 –MIT and SapientNitro, a leader in helping businesses transform for the digital age, celebrate the fifteenth anniversary of MIT OpenCourseWare (OCW), a web-based program designed to share materials used in the teaching of MIT's 2,300 undergraduate and graduate courses openly and freely with the world. Since the program’s launch in 2002, OCW course materials – including more than 100 courses with lecture videos, over 60 free online textbooks and more than 60 courses where faculty share in-depth insights on the art and science of teaching – have been accessed by more than 200 million educators, students and self-learners worldwide.

    “MIT’s OCW program enables educators, students and self-learners around the world to access resources and educational materials through a web-based experience that is highly-accessible and designed around the needs of users,” said Michael Maione, Director – Client Services, SapientNitro. “SapientNitro has been proud to support OCW and MIT’s faculty for the past 15 years and we look forward to continuing to help millions more harness the power of this groundbreaking program.”

    SapientNitro, part of the Publicis.Sapient platform, is providing extensive creative services to promote the anniversary, including anniversary brand identity creation, web development and design, and video production, to showcase the program’s impact, reach, and innovations.

    Because OCW is Creative Commons licensed, anyone can download and save OCW content, adapt and remix it to meet their needs, and share freely with their friends and colleagues. Through the program, OCW has distributed 368 copies of the site on hard drives to universities in bandwidth constrained regions, and translation partners have created more than 1,000 translated versions of OCW courses.

    SapientNitro has been instrumental in the design, construction and implementation of the publishing platform for sharing MIT faculty’s educational resources, as well as the creation of a seamless and intuitive user experience for the program’s global network. The agency will continue to deliver technical support and web services for OCW’s course publishing group.

    OCW has also been sustained by the generous support of MIT itself, The William and Flora Hewlett Foundation, The Andrew W. Mellon Foundation, the Ab Initio Corporation, MathWorks, Telmex, Dow, Lockheed Martin, Accenture, thousands of individual donors, and other foundations and corporate sponsors.

     

    About MIT OpenCourseWare

    At MIT OpenCourseWare (OCW), we make the materials used in the teaching of MIT's undergraduate and graduate courses—more than 2,300 in all—available on the Web, free of charge, to any user in the world. Our website receives an average of 2.3 million website visits per month from more than 215 countries and territories worldwide. To date, more than 200 million individuals have accessed, downloaded, remixed and shared OCW materials, which are available under a Creative Commons license.

     

    About SapientNitro

    SapientNitro®, part of the Publicis.Sapient platform, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

    • SapientNitro Named a Leader for Fourth Consecutive Year in Gartner’s 2016 Magic Quadrant for Global Digital Marketing Agencies

      POSTED ON: Mar 25, 2016

  • SapientNitro Named a Leader for Fourth Consecutive Year in Gartner’s 2016 Magic Quadrant for Global Digital Marketing Agencies

     
    Evaluation Reflects SapientNitro’s Completeness of Vision and Ability to Execute

    DOWNLOAD THE REPORT

    BOSTON; March 23, 2016SapientNitro, part of the Publicis.Sapient platform, today announced that it was named a Leader in Gartner’s “Magic Quadrant for Global Digital Marketing Agencies.[1]” This marks the fourth consecutive year that SapientNitro has been positioned in the Leaders quadrant.

    The report’s authors, Jay Wilson, Simon Yates, Martin Kihn and Jennifer Polk noted, “As marketing leaders are handed more responsibility – for transformative business strategies, differentiated customer experiences and revenue generation – they often seek agency support in achieving their goals.” SapientNitro helps businesses transform to deliver on everything their customers experience across marketing, sales, technology and operations.

    For the report, Gartner analyzed 21 digital marketing agencies that compete on the global stage. Agencies were evaluated on completeness of vision and ability to execute.

    “The most pressing issue facing business leaders today is determining how to transform their organizations to reflect today’s digital world and best navigate its challenges and opportunities,” said Alan Wexler, chief executive officer, SapientNitro. “We are honored to be recognized by Gartner as a Leader for the fourth consecutive year and view our position as a validation of our belief that business transformation is best achieved through a deep understanding of one’s customers and their journeys.”

    DigitasLBi and Razorfish, also part of the Publicis.Sapient platform, joined SapientNitro in the Leaders quadrant this year, we believe further demonstrating the overall strength of the Publicis.Sapient platform in helping clients transform in a digitally disrupted environment. The collective capabilities of the Publicis.Sapient platform, which combines the leading digital pioneers from DigitasLBi, Razorfish, and SapientNitro with the experienced business analysts, technology developers and industry experts of Sapient Consulting, are dynamically configured to help clients as they move away from considering digital an extension of their business and put digital at the core of their operations.

    To review Gartner’s full analysis of SapientNitro’s performance in this year’s Magic Quadrant for Global Digital Marketing Agencies, as well that of DigitasLBi and Razorfish, please visit Gartner Magic Quadrant for Global Digital Marketing Agencies.

     

    Disclaimer

    Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

     

     About SapientNitro

    SapientNitro®, part of the Publicis.Sapient platform, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as FIAT Chrysler Automobiles, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

     

    [1][Gartner “Magic Quadrant for Global Digital Marketing Agencies” by Jay Wilson, Simon Yates, Martin Kihn and Jennifer Polk, March 22, 2016.]

    • Publicis Groupe Launches Sapient Inside: The Combined Power Of Publicis Communications And The Publicis.Sapient Platform

      POSTED ON: Mar 22, 2016

  • Publicis Groupe Launches Sapient Inside: The Combined Power Of Publicis Communications And The Publicis.Sapient Platform

     

    Publicis Groupe [Euronext Paris: FR0000130577, CAC40] today announced a new initiative, Sapient Inside, designed to bring the best of the Publicis.Sapient platform to Publicis Communications clients, providing them with a significant competitive advantage by connecting brand marketing to digital and enterprise technology.

    More than ever clients are looking for outstanding creative solutions, but increasingly require that those solutions leverage technology in order to scale their marketing investments effectively. With Sapient Inside, the combination of Publicis Communications and the Publicis.Sapient platform will provide our clients with inspiring levels of creativity, digital transformation approaches, and world-class consulting and technology capabilities.

    Today’s news builds upon Publicis Groupe’s objective, announced December 2, 2015, to radically modify its business model to create an agile, dynamic organization focused on delivering client impact. This new model, and its purpose-built modular design, will allow Publicis Groupe to configure from across its vast range of expertise to help clients advance their businesses with the speed and agility demanded by the increasingly digital marketplace. Our unmatched range across creativity, communications, media, digital, consulting and technology, enables a true partnership with our clients that considers customer needs and expectations alongside company enablement to move clients’ businesses to the future.

    Maurice Levy, Chairman and CEO of Publicis Groupe, commented: “This is the latest piece in our transformation, which will give our clients access to unrivalled capabilities via the Power of One. With Sapient Inside, we will provide our Publicis Communications clients with access to an integrated powerhouse of world-class creative talent, brand stewardship, omni-channel strategy capability, consulting and all of the technology horsepower needed to realize the biggest of ideas.”

    Sapient Inside’s teams of digital consulting and technology experts will be physically embedded within Publicis Communications offices, leveraging existing digital experts and providing a seamless link to the Publicis.Sapient platform’s expertise in enterprise digital transformation, scaled technology solutions and communications platforms.

    Arthur Sadoun, CEO of Publicis Communications, commented: “Sapient Inside is a critical cornerstone in Publicis Communications' transformation: it gives our creative agencies unmatched competitive advantage by integrating world-class digital and technology capabilities‎ into our leading brand marketing operations in a totally seamless way for our clients.  It is also a unique opportunity for our people to further experience and expound the alchemy of creativity and technology."

    Alan Herrick, Global CEO of Publicis.Sapient, continued: “As companies grapple with increasingly complex business environments created by digitally empowered consumers, the market now demands that they connect and combine previously disconnected experiences and functions. This new world requires a different kind of partner. Sapient Inside’s highly-integrated, dynamically configurable environment transcends conventional attempts at collaboration, further breaking down silos and enabling true collaboration for the benefit of our clients that is not available anywhere else in the market.”

    Sapient Inside will begin rolling out on July 1st, with initial offices in New York, Chicago, London, Paris, Shanghai, Hamburg and Dubai. The program will expand to additional offices globally over the next year.

    The rollout will be co-led by Guy Wieynk, European CEO of Publicis Worldwide, and Christian Oversohl, Managing Director of SapientNitro for Asia Pacific. Each is a seasoned business leader with extensive experience in scaling digital offerings.

     

    About Publicis Groupe – The Power of One

    Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. Active across the entire value chain, from consulting to creation and execution, Publicis Groupe offers its clients a unified, fluid model allowing them access to all the Groupe’s tools and expertise around the world. Publicis Groupe is organized across four Solutions hubs: “Publicis Communications” (Publicis Worldwide with MSL, Saatchi & Saatchi, Leo Burnett, BBH, and Prodigious), “Publicis Media” (Starcom, Zenith, Mediavest | Spark, and Optimedia | Blue 449); “Publicis.Sapient” a one of a kind global digital platform (Sapient Consulting, SapientNitro, DigitasLBi, Razorfish ) and Publicis Healthcare.

    Present in 108 countries, the Groupe employs more than 77,000 professionals.

    www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook: www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe | http://www.youtube.com/user/PublicisGroupe | Viva la Difference!

     

    About Publicis.Sapient

    Publicis.Sapient, part of Publicis Groupe, is a Digital Transformation Platform purpose-built to solve for the challenges of today’s digital world — where companies seek to become fully digital businesses.  The Publicis.Sapient platform was forged to address this challenge by helping clients advance 7 key and increasingly interrelated business activities. We do this by uniquely combining Digital Solutions & Business/Technology Consulting.  The Platform houses the leading digital pioneers and thinkers from DigitasLBi, Razorfish and SapientNitro, combined with experienced consultants and technologists with deep industry expertise from Sapient Consulting.  By dynamically configuring to ensure our clients have access to our full collection and connection of expertise, the Publicis.Sapient platform is creating a new way of working with clients that is agile and responsive to meet the demands of the digital marketplace. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries. For more information, visit www.publicis.sapient.com

     

    About Publicis Communications

    Publicis Communications is one of the four solutions hubs of Publicis Groupe, alongside Publicis Media, Publicis.Sapient and Publicis Healthcare. Led by Arthur Sadoun, CEO, Publicis Communications unites the Groupe’s creative offering : Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, as well as, Prodigious, a global production leader, and MSLGROUP, specialized in strategic communications. Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry. Publicis Communications draws upon the expertise of over 35,000 employees.

    Creative Reel: https://youtu.be/PjY9oXZ6_B0


        
        
        
        
        
        
        
        
    • Publicis.Sapient Acquires Vertiba, A Salesforce Gold Consulting Partner

      POSTED ON: Mar 02, 2016

  • Publicis.Sapient Acquires Vertiba, A Salesforce Gold Consulting Partner

    Acquisition Further Extends Platform’s Data-Driven, Customer-Centric Business Transformation Capabilities

    BOSTON and BOULDER, March 2, 2016 — Today, Publicis.Sapient, part of Publicis
    Groupe [Euronext Paris: FR0000130577, CAC40] and the world’s largest and most
    advanced digital transformation platform, announced that it has acquired Vertiba, a Gold
    Salesforce Consulting Partner specializing in the delivery of Salesforce cloud solutions for
    data-driven marketing, sales and customer service. Vertiba’s Salesforce skills will further
    strengthen Publicis.Sapient’s ability to help clients transform and optimize the ways in which
    they engage their customers across all aspects of the customer journey, from marketing, to
    sales and service, leveraging the latest cloud-based technology.

    These issues are part of a critical challenge facing clients today, as companies are
    increasingly moving from considering digital as an extension of their business to putting
    digital at the core of their business.

    Alan Herrick, CEO of Publicis.Sapient said: "The market now demands that companies
    transform themselves into fully digital enterprises, rethinking and connecting key business
    activities that together create new business platforms that change the basis for competition
    and lead to step change improvements in performance.” He continued: "The acquisition of
    Vertiba and their deep Salesforce expertise further strengthens our ability to help our clients
    reinvent the way they interact with their customers, while at the same time driving the
    technology and operational change needed to support a highly effective digital enterprise.”

    Publicis.Sapient combines expertise from across its digital solutions and consulting
    businesses to reinvent, reconfigure and connect multiple business functions, capabilities,
    operations, and organizational structures in order to improve a company’s overall operating
    performance.

    Tyler Prince, EVP, worldwide channels and alliances, Salesforce added: “The
    Publicis.Sapient platform brings a unique blend of industry and technology experience as
    well as marketing and business transformation expertise.” He continued: “The addition of
    Vertiba to Publicis.Sapient's Salesforce practice further highlights the power of how our
    connected ecosystem is delivering transformation, innovation and success for our mutual
    customers.”

    Founded in 2010, Vertiba is a privately held company headquartered in Boulder, Colorado. It
    delivers a full range of services around the Salesforce platform and has completed more than
    800 projects leveraging its skills in consulting, implementation and integration, as well as
    custom cloud application development and support.

    Publicis.Sapient will integrate Vertiba’s capabilities into the platform, which combines the
    leading digital pioneers and thinkers of the past 20 years from DigitasLBi, Razorfish, and
    SapientNitro with the experienced business analysts, technology developers and industry
    experts of Sapient Consulting, and will support Salesforce’s increased emphasis on building
    vertical market solutions.

    Jim Hooton, CEO, Vertiba said: “Since 2010, we’ve focused on building innovative solutions
    for our clients on the Salesforce platform.” Ted Battreall, President, Vertiba continued: “We’re
    thrilled to become part of the Publicis.Sapient platform as this will offer us the opportunity to
    gain access to Publicis.Sapient’s global scale, breadth and complementary capabilities,
    particularly around marketing and business transformation, areas in which they – and now,
    we – have a distinct competitive advantage.”

    Salesforce, App Cloud, AppExchange and others are among the trademarks of salesforce.com, inc.

     

    About Publicis Groupe – The Power of One
    Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. Active across the entire value chain, from consulting to creation and execution, Publicis Groupe offers its clients a unified, fluid model allowing them access to all the Groupe’s tools and expertise around the world. Publicis Groupe is organized across four Solutions hubs: “Publicis Communications” (Publicis Worldwide with MSL, Saatchi & Saatchi, Leo Burnett, BBH, and Prodigious), “Publicis Media” (Starcom Mediavest, ZenithOptimedia and Vivaki,); “Publicis.Sapient” a one of a kind global digital platform (Sapient Consulting, SapientNitro, DigitasLBi, Razorfish ) and Publicis Healthcare.
    Present in 108 countries, the Groupe employs more than 77,000 professionals.

    www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook: www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe | http://www.youtube.com/user/PublicisGroupe | Viva la Difference!

     

    About Publicis.Sapient
    Publicis.Sapient, part of Publicis Groupe, is a Digital Transformation Platform purpose-built to solve for the challenges of today’s digital world — where companies seek to become fully digital businesses. Publicis.Sapient was forged to address this challenge by helping clients advance 7 key and increasingly interrelated business activities. We do this by uniquely combining Digital Solutions & Business/Technology Consulting. The platform houses the leading digital pioneers and thinkers from DigitasLBi, Razorfish and SapientNitro, combined with experienced consultants and technologists with deep industry expertise from Sapient Consulting. By dynamically configuring to ensure our clients have access to our full collection and connection of expertise, the Publicis.Sapient platform is creating a new way of working with clients that is agile and responsive to meet the demands of the digital marketplace. Publicis.Sapient is 23,000 people strong, across 100 offices in 50 countries.

    For more information, visit www.publicis.sapient.com.

     

    Contacts

    Publicis Groupe

    Peggy Nahmany, Corporate Communications  + 33 (0)1 44 43 72 83 peggy.nahmany@publicisgroupe.com

    Jean-Michel Bonamy, Investor Relations + 33 (0)1 44 43 77 88 jean-michel.bonamy@publicisgroupe.com

    Chi-Chung Lo, Investor Relations + 33 (0)1 44 43 66 69 chi-chung.lo@publicisgroupe.com

    Publicis.Sapient
    Stacy Simpson, Chief Communications Officer +1 (914) 830-8510 stacy.simpson@sapient.com

    • SapientNitro Honored as "Americas Service Delivery Partner of the Year" by hybris

      POSTED ON: Feb 25, 2016

  • SapientNitro Honored as "Americas Service Delivery Partner of the Year" by hybris

    Award Recognizes SapientNitro’s Ability to Help Clients Transform the Customer Experience through SAP® Hybris® Solutions and Services

    BOSTON – (February 25, 2016) – SapientNitro, a leader in helping businesses transform for the digital age, announced that it has been named “Americas Service Delivery Partner of the Year” by hybris, an SAP company. The award, the third honor bestowed upon the agency by hybris in as many years, recognizes SapientNitro for its implementation of the SAP® Hybris® Commerce solution, a product information management and customer experience platform, to help clients create highly connected, immersive brand experiences.

    SapientNitro and hybris have partnered for nearly a decade to develop some of the most complex and impactful commerce solutions for both business-to-business and business-to-consumer clients across various geographies and industries. In 2015, SapientNitro added or completed multiple engagements, including an omni-channel shopping solution for a beer, wine and spirits retailer; a next-generation digital platform and experience for a global designer and retailer; and a complex global business-to-business solution for a multi-brand national provider of industrial products and services.

    “Today’s business environment requires the development and deployment of omni-channel solutions that not only address current concerns, but also adapt to future needs,” said David Bernstein, vice president and global lead of Consumer Engagement Platforms at SapientNitro. “We are honored to receive this latest award from hybris and look forward to continuing to work together to help our clients solve their most pressing marketing, commerce and sales challenges with a full range of innovative products and services.”

    SapientNitro offers clients a complete offering spanning all SAP solutions for customer engagement, including commerce, marketing, sales and service. Clients benefit from world-class customer engagement and commerce tools delivered in the context of their brand strategy by a team from SapientNitro known for its experience in design, performance marketing and technology platform implementation and integration capabilities.

    In addition to their recognition as “Americas Service Delivery Partner of the Year,” SapientNitro, part of the Publicis.Sapient platform, was also nominated for 2015 “Americas Partner of the Year.” SapientNitro also has been honored as hybris 2014 “Innovative Partner of the Year” and 2013 “Americas Partner of the Year.”

    In looking across the Publicis.Sapient platform, Razorfish was nominated as 2015 Americas “Partner of the Year” and named 2014 “Americas Service Delivery Partner of the Year” by hybris. Collectively, these awards further establish Publicis.Sapient’s business transformation capabilities and strengthen the platform’s position in helping clients navigate today’s digitally disrupted environment.

    “As companies continue to evolve to meet the ever-changing needs and expectations of their customers, commerce solutions need to do more than simply serve as transactional platforms,” said Chris Davey, senior vice president and chief strategist – Services at Publicis.Sapient. “These awards recognize SapientNitro’s deep expertise in creating commerce experiences that drive customer engagement and also highlight the Publicis.Sapient platform’s ability to drive business transformation in an increasingly complex world.”

    SapientNitro was also named a leader in two new reports published by Forrester Research: “The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015” and “The Forrester Wave™: B2B Global Commerce Service Providers, Q1 2015.”

     

     About SapientNitro

    SapientNitro®, part of the Publicis.Sapient platform, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as FIAT Chrysler Automobiles, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

     

    About Publicis.Sapient

    Publicis.Sapient, part of Publicis Groupe, is the world’s most advanced and largest digitally-centered platform focused exclusively on digital transformation and the dynamics of an always-on world. With more than 22,000 people around the world, Publicis.Sapient combines global leaders in digital - SapientNitro, Razorfish Global and DigitasLBi - with the deep industry expertise of Sapient Consulting. The platform leverages unmatched capabilities in marketing, omni-channel commerce and consulting, underpinned by tremendous depth of technology expertise with significant presence in India, to help clients advance their ways of working, given the daunting new reality of a highly connected operating environment.

    SAP, Hybris and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. See http://www.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.

    ###

     

    Media Contact:

    SapientNitro

    Nova Halliwell

    nhalliwell@sapient.com

    917-657-0164

    • Hugo Boss Sets Out Its Digital Vision For 2016; Appoints Sapientnitro Digital Lead Agency

      POSTED ON: Feb 03, 2016

  • Hugo Boss Sets Out Its Digital Vision For 2016; Appoints Sapientnitro Digital Lead Agency

    Cologne/Munich, Germany; February 1, 2016 – HUGO BOSS, the German premium fashion brand, today announced it has appointed SapientNitro, part of the Publicis.Sapient platform, as its new digital lead agency. Together, both partners aim to enhance the omnichannel experience for consumers and redefine how content and commerce can be merged across channels.

    Gerd von Podewils, Senior Vice President Global Communication at HUGO BOSS, said: “With SapientNitro, we have appointed a partner that represents our global approach to creating compelling brand experiences, driven by state-of-the-art technology. The ongoing digital revolution confirms our decision to transform from a vertically integrated retailer to a data- and experience-driven fashion brand, the multiple paths to purchase of today’s customer.”

    Nigel Vaz, Global Chief Strategy Officer and SVP Europe at SapientNitro, said: “The appointment of SapientNitro as HUGO BOSS’ digital agency is an important moment for both partners. What was separated before – e-commerce and an exciting brand experience – will join forces in a unique and highly personalized hub page concept in the future. We will bring the brand's strong, global, physical presence far closer to the increasing number of customers who experience fashion digitally.”

    At the core of the partnership, SapientNitro will run the brand’s digital platforms, including the primary website hugoboss.com.

     

    About HUGO BOSS
    Further information on HUGO BOSS can be found at hugoboss.com


    About SapientNitro
    SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

    • SapientNitro Named to Advertising Age’s 50 Best Places to Work in Advertising & Media

      POSTED ON: Nov 20, 2015

  • SapientNitro Named to Advertising Age’s 50 Best Places to Work in Advertising & Media

    Agency Climbs 12 Spots in 2015 Rankings

     

    BOSTON (Nov. 20, 2015) – SapientNitro, part of Publicis.Sapient, today was named one of the 50 Best Places to Work 2015 in Advertising & Media by Advertising Age, climbing twelve spots to #17 in this year’s rankings. SapientNitro was among 50 companies selected based on criteria such as hiring practices, benefits packages, salaries, office perks, workplace environment and design.

    “We are extremely proud of this recognition and I offer my sincerest thanks to all of our people, each of whom helps make SapientNitro a great place to work,” said Alan Wexler, Chief Executive Officer, SapientNitro. “It is our collaborative culture, interesting and challenging work and limitless learning and growth opportunities that allow us to engage some of the best and brightest talent in the world.”

    In naming SapientNitro to the 2015 list, Advertising Age highlighted the agency’s open culture, growth opportunities and flat organizational structure. SapientNitro also considers its unique people experience, highly-connected global network and extensive learning and development opportunities to be key differentiators in the industry.

    “Our unique culture and the diversity of experience of our people creates an environment that challenges, inspires and empowers individuals to do boundary-breaking work, deliver transformational impact for our clients and leave their mark on this industry,” said Wexler.

    Earlier this year, the agency did away with formal performance rankings and introduced Enabling Your Potential, a new program that focuses on coaching and ongoing conversations as the primary means to developing talent, reinforcing behaviors consistent with the agency’s culture, and helping its people achieve their career goals. Last month, the agency also launched a career return pilot program, which helps industry professionals rejoin the workforce after taking time off.

    Submissions for the 50 Best Places to Work in Advertising & Media were evaluated by Advertising Age research partner Buck Consultants LLC, who crafted two surveys to help identify the companies with the best benefits and most-engaged employees. The employer survey contained about 100 questions, including questions about pay, promotions, health care and other benefits and hiring practices. The employee survey contained about 50 questions and measured aspects of the workplace environment that contribute to an engaged staff, including matters such as fairness of pay, vacation time, relationships with management and co-workers, career development and other workplace issues. Any agency, ad tech or media company with more than 40 full-time employees in the U.S. was eligible.

     

    About SapientNitro

    SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

     

    About Advertising Age

    Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ongoing coverage of strategic topics like CMO Strategy and data-driven marketing is complemented by breaking news on digital, social media and more. The 85-year-old media group also produces original rankings including the 100 Leading National Advertisers, 100 Leading Media Companies, and Agency A-List.

    • SapientNitro Delivers State-Of-The-Art Digital Platform to MGM Resorts

      POSTED ON: Nov 04, 2015

  • SapientNitro Delivers State-Of-The-Art Digital Platform to MGM Resorts

    Omni-Channel Marketing And Commerce Platform Extends Personalized Guest Services to Online and Mobile Touchpoints

     

    BOSTON; November 4, 2015 – SapientNitro, part of Publicis.Sapient, announced today that it has helped MGM Resorts International (NYSE: MGM) launch a new omni-channel marketing and commerce platform to extend the world-class experience of MGM Resorts’ properties to its online and mobile touchpoints. Designed and delivered by SapientNitro, the platform was introduced through a new MGM Grand Las Vegas website and is scheduled to be rolled out to all of the MGM Resorts’ Las Vegas Strip properties by year end.

    “Our goal is to continue to offer our guests a differentiated and world-class experience at every touchpoint,” said John Bollen, Senior Vice President and Chief Digital Officer of MGM Resorts. “In turn, we expect to drive engagement, increase online booking, and expand share of both market and wallet.”

    The new state-of-the-art omni-channel platform, currently being used by MGM Grand, extends the resort’s personalized guest services to the digital space with an immersive, responsive and functionally rich experience that spans devices and properties to serve up information based on time, location and guest preferences. The redefined experience makes it easier for guests to filter, find and act on the content for which they are searching. For example, the booking process now allows visitors to explore and reserve a hotel room, secure a restaurant table, and discover and purchase tickets to entertainment anytime, anywhere and over any device.

    “Our goal for MGM is to create a cohesive guest experience across all physical and digital touch points, to enhance guests’ experience of MGM before and during their resort visits,” said RJ Hilgers, Managing Director, SapientNitro. “The new platform is helping MGM Grand deliver that unified experience, and does so in a way that is immersive, personal, engaging, and delightful to resort guests.” 

    The new platform also offers significant future benefits to marketers of MGM Resorts’ 20+ properties, who are currently managing independent digital experiences for each resort. The ultimate goal is to leverage content and commerce as a service over one scalable platform that streamlines all technologies, content, and data across all parts of the organization into one consolidated system that powers guest interactions across a variety of channels. 

    The platform, based on SapientNitro’s Integrated Experience Architecture (IEA), takes full advantage of the Adobe Marketing Cloud. Its modular design applies the reusable templates, content and digital assets of Adobe's Experience Manager and integrates them with the data collection and assessment tools of Adobe Analytics. As a result, the experience that MGM Grand can now create for guests is highly personalized and the tools allow the resort to finely tune, optimize and validate the guest experience using Adobe's Targeting Tools to drive A-B testing campaigns. 

    “With Adobe Marketing Cloud, our strategy is to continually innovate to provide the industry’s most comprehensive set of best-of-breed, yet highly integrated, marketing solutions,” said Jay Sampson, Vice President, Global Partners, Adobe. “But we also partner extensively with advanced agencies like SapientNitro to combine our technology with their marketing strategy and deployment expertise. With a visionary company like MGM, we see how this strategy can change industries and accelerate digital transformation.”

     

    About MGM Resorts International

    MGM Resorts International (NYSE: MGM) is one of the world's leading global hospitality companies, operating a portfolio of destination resort brands including Bellagio, MGM Grand, Mandalay Bay and The Mirage. The Company is in the process of developing MGM National Harbor in Maryland and MGM Springfield in Massachusetts.  The Company also owns 51 percent of MGM China Holdings Limited, which owns the MGM Macau resort and casino and is developing a gaming resort in Cotai, and 50 percent of CityCenter in Las Vegas, which features ARIA Resort & Casino. For more information about MGM Resorts International, visit the Company's website at www.mgmresorts.com.


     About SapientNitro

    SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

     

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

    • SapientNitro and WEVR Honored for Excellence in Virtual Reality by Digital Hollywood

      POSTED ON: Nov 03, 2015

  • SapientNitro and WEVR Honored for Excellence in Virtual Reality by Digital Hollywood

    Customer Retail Experience with The Apartment by The Line Awarded “Best in Storytelling in Advertising: VR, AR, Immersive”

     

    (Boston, MA – November 3, 2015) SapientNitro, part of Publicis.Sapient, and production partner Wevr, were awarded “Best in Storytelling in Advertising: VR, AR, Immersive” at Digital Hollywood’s Virtual Reality Entertainment Festival for their groundbreaking VR retail experience for the exclusive New York City boutique, The Apartment by The Line.

    “For many retailers and brands, the challenge with VR is not simply to create a captivating experience, but to develop one that strengthens the brand’s story, builds customer loyalty, and generates business results,” said Gary Koepke, Chief Creative Officer North America, SapientNitro. “What sets our demo with The Apartment by The Line apart is that it gives customers the option to purchase within the experience, allowing brands to monetize this new medium – a first for VR.”

    The demo, which uses 360-degree video technology and a Samsung Gear VR headset, allows consumers to browse The Apartment, learn more about the items on display and add products to a virtual shopping cart. Upon completion of the demo, the user is instantly connected to an online checkout page to complete the purchase. Preview the experience here.

    “We were thrilled to collaborate with SapientNitro for The Apartment by The Line to bring Wevr’s breakthrough interactive 360-degree video technology to the retail space,” said Marcel Samek, Chief Technology Officer of Wevr. “Retail is one of the core industries to be revitalized by VR, and we believe experiences like The Apartment are only the beginning.”

    “While VR will likely leave its mark on nearly every industry, perhaps none is poised for transformation more than retail,” said Adrian Slobin, Vice President and Global Innovation Lead, SapientNitro. “We are pleased to be recognized with Wevr as a leader in this space and look forward to working with brands to experiment with this new medium and capitalize on its opportunity.”

     

     

    About SapientNitro

    SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

     

    About Wevr

    Wevr is emerging as the leading virtual reality studio and distributor of the future, collaborating with the brightest creative minds to produce world-class VR content. From music and interactive stories to short films, Wevr’s content transports viewers into compelling experiences from the comfort of their own home, and is compatible with every VR headset for easy viewing. Recent projects include TheBlu: Encounter, an immersive underwater tour of sea life and Virtual Brainload, a mind-bending experience with Adult Swim. OnWevr, the company’s ongoing grant program demonstrates a commitment to the greater VR community, awarding producers up to $100,000 to bring their immersive experiences to life. Founded in 2010 by Neville Spiteri, Anthony Batt, and Scott Yara, Wevr is based in Los Angeles, California. For more information, visit www.wevr.com.

    • Publicis.Sapient and Lucid Announce Strategic Partnership to Accelerate the Development and Application of Artificial Intelligence for Marketing and Business Transformation

      POSTED ON: Oct 15, 2015

  • Publicis.Sapient and Lucid Announce Strategic Partnership to Accelerate the Development and Application of Artificial Intelligence for Marketing and Business Transformation

    Publicis.Sapient Invests in Lucid, Launches Artificial Intelligence Practice, to Help Clients Better Navigate a Digitally Disrupted Environment

     

    BOSTON and AUSTIN, October 15, 2015— Today, Publicis.Sapient, part of Publicis Groupe [Euronext Paris: FR0000130577, CAC40], and Lucid, the leading firm in the commercial application of artificial intelligence (AI), announced a strategic partnership, with Publicis.Sapient making an investment in Lucid. Together, the organizations will leverage the world’s most comprehensive and advanced AI platform, Cyc, to help clients transform data into actionable insights that enable them to better navigate and capitalize on the opportunities created by today’s digitally disrupted environment. Terms of the deal were not disclosed.

    Built into the Cyc enterprise AI platform are more than 30 years of knowledge and millions of PhD hours. As part of the agreement, Publicis.Sapient is launching an AI practice that will deliver services and applications using the Cyc platform, giving clients access to the leading AI technologies that the U.S. government and other organizations have used to address some of the world’s most complicated problems.

    Estimates by industry analysts suggest that the market for these business applications and services employing AI could reach $260 billion by 2018[i].  The partnership also allows Lucid to continue to improve and scale its vertical AI offerings in financial services, energy and healthcare, and marks Lucid’s entry into the development of marketing-specific solutions, where it can leverage its cross-industry learnings to help a broader range of clients.

    "Across industries, our clients are grappling with increasingly complex business environments created by a digitally disrupted world. To compete effectively, they must harness and make sense of multiple, previously undetectable or unintelligible, data sources. Through our partnership with Lucid, we can deploy transformational solutions to uniquely enable our clients to analyze and glean insights from data to gain a competitive advantage,” said Alan Herrick, CEO of Publicis.Sapient. "In particular, the new suite of marketing intelligence services expands our ability to capitalize on the explosion of consumer data to improve marketing performance while at the same time providing customer insights to guide business transformation efforts.”

    Cyc’s deep learning capabilities differentiate it from other AI offerings with its ability to share why it arrives at an answer, which helps organizations solve issues faster and smarter.

    "We are thrilled to welcome Publicis.Sapient as a strategic partner and investor," said Michael Stewart, founder and CEO of Lucid. "We initially began working with them because of their significant client relationships across the financial services, energy and healthcare industries, which align with Lucid’s focus, as well as their tremendous expertise in marketing services. Together, we can help transform the way companies use AI to conduct business and improve the way our services impact the market at large.”

     

    Publicis.Sapient will initially focus on four key areas as part of the AI practice:

    • Marketing Services: Publicis.Sapient will introduce a new set of marketing intelligence services leveraging the Cyc AI technology to help clients revitalize a wide range of critical marketing strategies and activities, including optimizing and automating media buying, initiating more impactful targeted marketing campaigns, and improving the overall development, packaging, pricing and promotion of products and offerings.
    • Financial Services: Ranging from equity research to arbitrage, Publicis.Sapient will take advantage of Lucid’s ability to sift through, analyze and derive insights from multiple data sources to help financial services firms gain competitive advantage.
    • Healthcare: Building on Cyc’s work with the Defense Advanced Research Projects Agency (DARPA) to help cure cancer, Publicis.Sapient will work with healthcare organizations to apply AI technology to improve patient care, detect fraud, and accelerate research.
    • Energy: Enabling companies to recover and generate energy safely, Publicis.Sapient will build on Lucid’s advanced AI capabilities that help organizations mitigate risks and identify commercial opportunities across the energy value chain.

     

    Examples of Cyc’s AI capabilities include:

    • Financial Institution: Since 2008, financial institutions have been struggling to meet increasing regulatory requirements and the top 20 banks alone have faced fines of more than $235 billion.  A global bank used Cyc to create the foundation for a compliance investigation application that helped protect the bank from potential regulatory penalties and market cap hits.
    • Oil Company: Using Cyc, an application was developed for a global oil company, which significantly increased yields on all deep-water platforms, specifically reducing the need for expensive, unnecessary shutdowns and saving equipment from damage with earlier detection and analysis of acute, chronic conditions.
    • Cardiothoracic Medical Center: An application based on Cyc reduced clinical researchers time to identify and examine cohort populations before clinical trials from 2-4 weeks to only 2-4 minutes. 

     

    About Publicis.Sapient

    Publicis.Sapient, part of Publicis Groupe, is the world’s most advanced and largest digitally-centered platform focused exclusively on digital transformation and the dynamics of an always-on world. With more than 22,000 people around the world, Publicis.Sapient combines global leaders in digital - SapientNitro, Razorfish Global and DigitasLBi - with the deep industry expertise of Sapient Consulting. The platform leverages unmatched capabilities in marketing, omni-channel commerce and consulting, underpinned by tremendous depth of technology expertise with significant presence in India, to help clients advance their ways of working, given the daunting new reality of a highly-connected operating environment.

     

    About Lucid

    Lucid is an artificial intelligence (AI) company based in Austin, Texas, with the privilege and responsibility of globally commercializing the Cyc intelligence platform. As the world’s smartest AI for the enterprise, Cyc software provides insights along with rationale, enabling organizations to make informed business decisions. This AI has been licensed in more than 300 projects in government and commercial organizations. Ready to solve the world’s most complex problems, Lucid is committed to discovering new ways for AI to improve lives.

     

     

    [i] Technavio, Gartner

    • SapientNitro Honored with 35 Awards at 2015 W3 Awards

      POSTED ON: Oct 08, 2015

  • SapientNitro Honored with 35 Awards at 2015 W3 Awards

    SapientNitro and Target Awarded “Best in Show” for The Target Wish List

     

    (Boston, MA – October 8, 2015) SapientNitro, including Second Story, Campfire and the community, was honored with nine gold and 25 silver awards at the 2015 W3 Awards. The agency, part of Publicis.Sapient, also received a prestigious “Best in Show” award for The Target Wish List™ app, which was developed and launched in partnership with Target Corporation.

    “We are extremely proud to have so many examples of our client work recognized for outstanding creativity from among the nearly 5000 entries in this year’s W3 Awards,” said Gaston Legorburu, worldwide chief creative officer, SapientNitro. “At SapientNitro, we consider ourselves fortunate to work with some of the best brands in the world to develop and execute the boundary-breaking ideas that fuel these award-winning campaigns.”

    The Target Wish List, which received a “Best in Show” award in the mobile category, is a dual app experience developed by SapientNitro and Target. The app allows children to create personalized holiday wish lists, which parents can then use to organize shopping and share requests with friends and family. The lists are integrated with Target’s Registry functionality, which allows users to track purchases and avoid gift duplication.

    “The Target Wish List app was a runaway success for our client, generating 100,000 holiday shopping lists featuring 1.7 million items and representing a total sales potential of $92.3 million within the first six weeks of its launch,” said John Biondi, Creative Director – Minneapolis, SapientNitro. “We are pleased to accept this award on behalf of our partners at Target and look forward to continuing to work together on this and other projects that help provide a superior user experience for Target customers.”

    In addition to the Best in Show award, SapientNitro and its clients were honored with the following six gold W3 Awards:

    ·      Citi for Citi Benefits Digital Hub – General Website (Banking/Bill Paying)

    ·      Lufthansa for Travel Companion (2) – Mobile Apps/Sites (Travel); Mobile Features (Best Visual Design – Aesthetic)

    ·      LYCRA for LYCRA Moves You – Video Features (Visual Effects/Motion Graphics)

    ·      Philadelphia for Voice Cooking – Mobile Apps/Sites (Food & Drink)

     

    Second Story, part of SapientNitro, also won two gold W3 Awards on behalf of two clients:  

     

    ·      Vornado Realty Trust for Times Square 4K Screen Launch – Environmental/Experiential (Consumer Electronics)

    ·      Whole Foods for Whole Foods Market Store – Environmental/Experiential (Food and Beverage)
     

    SapientNitro also was honored with a gold award in branded content (Promotional/Branding) for its “Born Creative” video.

    SapientNitro, Second Story, Campfire and the community also were honored with 25 silver awards. For a full list of awards, please visit the W3 Awards page.

     

    About SapientNitro

    SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

     

    About Second Story

    Second Story, part of SapientNitro, is a network of innovation labs pioneering new interactive experiences and pushing the boundaries of storytelling for brands and institutions across digital channels—web, mobile and installations—to empower audiences to connect and share. Second Story designers collaborate with technologists to explore emerging technologies—such as facial recognition, gestural motion, interactive mapping and sensor technologies—and how they can be used to create innovative consumer experiences. The aim is to enhance, evolve and expand interactive experiences that reward audience interaction with powerful, personalized pathways through content and the world of ideas. Second Story’s work has been recognized in every major interactive design competition and received hundreds of awards, including the One Show, South by Southwest and Sundance, and is included in the Smithsonian’s permanent research collection on information technology. For more information, visit secondstory.com.

     

    About the community

    the community at SapientNitro is an innovative cross-cultural agency that has produced award-winning, engaging campaigns that consistently break boundaries. Since it was founded in 2001, the community has effectively used culture as a compelling narrative to build brands and bring communities together. The agency was named a Top 10 Agency on Advertising Age’s A-List in 2015 and 2013, and an Agency to Watch in 2012.  It was also named Multicultural Agency of the Year by Adweek in 2006, and ranked the 13th most awarded agency in the world by Gunn Report. Headquartered in Miami, with an office in Buenos Aires, the community has created work for some of the world’s most recognized brands including Google, Time Warner Cable, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and Office Depot, among others. For more information, visit lacomunidad.com.

     

    About Campfire

    Campfire, part of SapientNitro, produces unique content experiences that shape perceptions and enhance brand preference through social storytelling, digital media and physical experiences. Campfire has produced award-winning campaigns such as HBO’s ’Game of Thrones’, Cinemax’s ‘Hunted’ and Discovery Channel’s ’Shark Week’. Campfire works closely with Diageo on their Ketel One vodka brand and is the creative Agency of Record for El Rey Network, the first network aimed at English speaking Hispanic audiences. Other successful launch programs from Campfire include HBO’s ’True Blood’ and ’My Home 2.0’, a home technology makeover show for VERIZON FiOS. For more information, visit www.campfirenyc.com.

     

    About W³

    The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

    The W³ Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit www.aiva.org for a full member list and additional information.

    • The Community at SapientNitro Honored with Five 2015 CLIO Awards for “Never Stop Riding”

      POSTED ON: Oct 08, 2015

  • The Community at SapientNitro Honored with Five 2015 CLIO Awards for “Never Stop Riding”

    SapientNitro Awarded Bronze CLIO for “Moves You” with LYCRA

    (Boston, MA – October 8, 2015) Innovative cross-cultural agency the community at SapientNitro was honored with five 2015 CLIO Awards, including three gold awards for “Never Stop Riding,” a groundbreaking campaign that is credited with generating buzz around the ease and convenience of the Buenos Aires Public Bike System. SapientNitro, part of Publicis.Sapient, also won a bronze CLIO Award for “Moves You,” a consumer campaign developed and executed with LYCRA.

    “We are thrilled to be honored with these awards, especially since this campaign played such an integral role in changing the culture of how Buenos Aires residents commute,” said Joaquin Mollá, co-founder and chief creative officer of the community. “We are proud to work with the City of Buenos Aires, an inspiring partner who truly understands the value and power of creative design.”

    “Never Stop Riding” is a print and outdoor campaign developed and executed by the Miami-based team of the community and the City of Buenos Aires to promote enhancements made to the city’s public bike system. The campaign, which features whimsical illustrations and hand-drawn typefaces, depicts some of nature’s constant pursuits – such as a dog chasing its tail and a squirrel clamoring for a nut – to convey the program’s new 24/7 availability, expanded locations and automation system.

    The community and the City of Buenos Aires received the following honors for “Never Stop Riding”:

    ·      Gold CLIO: Print - Product/Service - Travel, Tourism Utilities

    ·      Gold CLIO: Print Technique - Illustration - Travel, Tourism Utilities

    ·      Gold CLIO: Out of Home - Product/Service - Poster - Travel, Tourism Utilities

    ·      Silver CLIO: Print Technique - Art Direction - Travel, Tourism Utilities

    ·      Bronze CLIO: Design - Posters - Travel, Transport & Tourism

     

    The CLIO Award wins continue a winning streak for “Never Stop Riding.” The campaign has been honored at every major award show in the world this year, including by Cannes International Festival of Creativity, Communication Arts Design & Advertising, Creativity International Awards, El Ojo de Iberoamerica, HOW International Design and Luerzer’s ARCHIVE.

    The Bronze CLIO SapientNitro earned for LYCRA’s Moves You is for Film Technique - Apparel - Visual Effects.  The ads, directed by Philippe André and shot by world-renowned photographer Rankin, use time-lapse video to showcase the freedom and movement of the fabric as women walk, run and dance through a typical day.

    “For more than 50 years, the CLIO Awards have been recognized as one of the most prestigious and coveted honors in advertising, design, and communications,” said Gaston Legorburu, worldwide chief creative officer, SapientNitro. “We are proud to receive these accolades on behalf of our work for the City of Buenos Aires and LYCRA and view them as a testament to the bold thinking and constant pursuit of excellence that drives both our clients and our people.”

     

     

    About SapientNitro

    SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

     

    About the community

    The community at SapientNitro is an innovative cross-cultural agency that has produced award-winning, engaging campaigns that consistently break boundaries. Since it was founded in 2001, the community has effectively used culture as a compelling narrative to build brands and bring communities together. The agency was named a Top 10 Agency on Advertising Age’s A-List in 2015 and 2013, and an Agency to Watch in 2012.  It was also named Multicultural Agency of the Year by Adweek in 2006, and ranked the 13th most awarded agency in the world by Gunn Report. Headquartered in Miami, with an office in Buenos Aires, the community has created work for some of the world’s most recognized brands including Google, Time Warner Cable, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and Office Depot, among others. For more information, visit lacomunidad.com.  

    • Carnival Cruise Line Names SapientNitro as Lead Digital Experience Agency

      POSTED ON: Sep 17, 2015

  • Carnival Cruise Line Names SapientNitro as Lead Digital Experience Agency

    Multi-Year Agreement Focuses On Enhancing Digital Experience For Current and Prospective Vacationers

     

    Miami, Fla. – September 17, 2015) – Carnival Cruise Line, the world's largest cruise operator, has appointed SapientNitro, part of Publicis.Sapient, as the cruise line’s lead digital experience agency. The multi-year agreement will focus on the development and execution of the company’s digital strategy and digital transformation efforts.

    “In today’s digital age, the vacation experience often begins online,” said Christine Esteve, vice president of e-commerce at Carnival Cruise Line. “We selected SapientNitro because of their extensive expertise helping companies in the travel and hospitality sector create strong digital experiences for their businesses. We look forward to working with SapientNitro to create a fun and engaging experience that begins before our guests even set sail.”   

    Under the agreement, SapientNitro will help Carnival develop and execute its overarching e-commerce strategy, from planning to booking. SapientNitro also will support digital creative, content, analytics, search engine optimization and e-mail marketing – all of which will provide a cohesive digital experience for the customer.

    “Carnival has always been a leader in providing guests with an exceptional vacation experience – and for today’s ‘always-on’ traveler, digital is an essential part of the customer journey,” said Joey Wilson, Miami Business Lead, SapientNitro. “We are proud to partner with Carnival to help them create and implement a digital strategy that captures the fun of a Carnival cruise and lets guests begin their vacation with the very first click, tap, or swipe.”

     

    About Carnival Cruise Line

    Carnival, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is "The World's Most Popular Cruise Line®" with 24 ships operating three- to 16-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Bermuda, Europe, Australia, New Zealand and the Pacific Islands.  The company currently has two 133,500-ton ships on order - Carnival Vista, scheduled to enter service in 2016, and an as-yet-unnamed vessel set to debut in 2018.

     

    About SapientNitro

    SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

     

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

     

     

    Media Contact:

    Vance Gulliksen

    media@carnival.com

    (305) 599-2600 ext. 16000

     

    Nova Halliwell

    nhalliwell@sapient.com

    646-845-3200

    • SapientNitro wins Cannes Chimera Challenge with ‘We Are Close’

      POSTED ON: Aug 12, 2015

  • SapientNitro wins Cannes Chimera Challenge with ‘We Are Close’

    SapientNitro, part of Publicis.Sapient, has won the Cannes Chimera Award, an annual global competition run by the Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation. The competition harnesses the creativity of communications professionals around the world to help solve global problems.

    This year, the fifth and final year of the Cannes Chimera initiative, the brief called for the development of a one-off activation that would create a surge in public awareness of and sign-up to Global Citizen, a new mobilizing platform aimed at engaging a massive public audience in global health and development issues.

    SapientNitro’s team from London won for the idea ‘We Are Close’, a Facebook Genealogy quiz, designed to create a surge in public awareness towards global health, and development issues by demonstrating that we in the west are closer to those living in poverty than we would expect.

    One of just three Chimera winners in 2015 – alongside DDB Singapore and OgilvyOne Worldwide Vietnam – SapientNitro will now receive $160,000 from Cannes Chimera to bring to life the ‘We Are Close’ concept.

    ‘We Are Close’ demonstrates that the forces that unite us are far greater than those that divide us. The Facebook test works by asking a set of questions before predicting the most probable migration path of our ancestors. The test, hosted on the Global Citizens site, will consist of ten questions devised alongside experts from National Geographic’s Genographic Project and the Natural Science Museum that will predict people’s probable origins based on personal characteristics like foot shape, eye, skin tone, face shape, hand shape and teeth.

    Nigel Vaz, Global Chief Strategy Officer and SVP, Managing Director Europe at SapientNitro, said: “Winning the Cannes Chimera is an absolute honour. We are delighted to be able to use our creative power to do good on a global scale and look forward to bringing our winning idea ‘We Are Close’ to life with the $160,000 funding.”

    Philip Thomas, Cannes Lions Festivals CEO, said: “It’s been a privilege to help harness the creative power of our community for a project with the ambition of turning 30 million people into Global Citizens, willing to take micro actions to help people in the world’s poorest countries. Our loyal panel of Cannes Chimera have dutifully gone through all submissions to pick out the ideas that aren’t only the most innovative, but also most scalable.”

    Since Cannes Chimera launched in 2011, just 34 ideas from a total of 4,000 submissions have received pilot funding. To find out more about this and past years’ winning entries, and discover more about the brief, visit CannesChimera.com.

     

    About SapientNitro

    SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

     

     

    • SapientNitro Announces Certification As First Adobe Analytics Global Specialized Partner

      POSTED ON: Jul 13, 2015

  • SapientNitro Announces Certification As First Adobe Analytics Global Specialized Partner

    BOSTON; July 13, 2015 – SapientNitro, part of Publicis.Sapient, today announced that Adobe has certified the company as its first Global Specialized Partner for Adobe Analytics, a key component of the Adobe Marketing Cloud.

    Adobe Analytics helps clients deliver optimal brand experiences by providing real time insight into the performance of marketing initiatives.  As a result, clients are better able to refine and tailor personalized marketing campaigns and digital experiences across every channel.

    The Analytics certification builds upon SapientNitro’s earlier achievement as the first certified Global Specialized Partner for Adobe Enterprise Manager (AEM).  AEM enables companies to better organize, manage and deliver creative assets and other content across digital marketing channels.

    “Adobe Analytics gives us the power to optimize the customer experience across touchpoints by enabling our clients to capture, manage, and use data to generate insights and personalize interactions,” said Ryan Scott, Vice President and Global Strategy Lead for Digital Marketing Platforms, SapientNitro.  “SapientNitro is proud to be Adobe’s first partner to achieve global certifications first in AEM and now in Analytics. This is great recognition of our ability, at a global scale, to leverage Adobe’s market leading digital marketing technologies to help our clients deliver immersive, relevant experiences at the intersection of technology and story.”

    SapientNitro and Adobe have worked together to deliver optimized brand experiences for hundreds of clients including NASCAR, ADT, Audi and Henkel.

    In order to achieve the Analytics and AEM certifications, dozens of SapientNitro professionals participated in training and passed exams across North America, Europe and Asia Pacific.  Today, SapientNitro employs more than 800 Adobe specialists and maintains a Center of Excellence dedicated to Adobe technologies and delivery methodology.

    "We are pleased to recognize SapientNitro as the first globally certified partner on both AEM and Analytics," said Jay Sampson, vice president, Global Partners at Adobe. "We are excited to continue working with SapientNitro to drive value for our joint customers."

    As part of the Publicis.Sapient platform, SapientNitro’s most recent certifications continue to reinforce Publicis.Sapient as Adobe’s leading partner globally.

     

    About Adobe Marketing Cloud

    Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, audience management, video, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud with over 30.4 trillion transactions a year

     

    About SapientNitro

    SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

     

    About Publicis.Sapient

    Publicis.Sapient, part of Publicis Groupe, is the world’s most advanced and largest digitally-centered platform focused exclusively on digital transformation and the dynamics of an always-on world. With more than 22,000 people around the world, Publicis.Sapient combines global leaders in digital - SapientNitro, Razorfish Global, Rosetta and DigitasLBi - with the deep industry expertise of Sapient Consulting. The platform leverages unmatched capabilities in marketing, omni-channel commerce and consulting, underpinned by tremendous depth of technology expertise with significant presence in India, to help clients advance their ways of working, given the daunting new reality of a highly-connected operating environment.

     

    • The Community at SapientNitro Wins Silver Film Lion at Cannes Lions Festival of Creativity for “The Steves"

      POSTED ON: Jun 27, 2015

  • The Community at SapientNitro Wins Silver Film Lion at Cannes Lions Festival of Creativity for “The Steves"

    Whimsical TV Campaign for Rolling Stone Argentina Channels Steve Jobs to Encourage Viewers to “Question Everything"

     

    CANNES, FRANCE – JUNE 27, 2015 – Innovative cross-cultural agency the community at SapientNitro today was honored with a Silver Film Lion at the 62nd Cannes Lions Festival of Creativity for its “The Steves” campaign, created for Rolling Stone Argentina. The campaign was awarded in the Publications & Media category.

    “We are again honored to receive this prestigious Cannes Lions, this time for our work for Rolling Stone Argentina,” said Ramiro Raposo, executive creative officer of the community’s Buenos Aires office. 

    Rolling Stone has always tapped into youth culture – speaking to the rebels, those that question everything and push the limits,” said Fernando Sosa, executive creative officer at the community. “We are especially proud of this work as it reflects this spirit and encourages today’s youth to keep questioning in order to ignite true change in our world."

    A national television campaign airing in Argentina and developed by the community’s Buenos Aires office, “The Steves” was created to align Rolling Stone with the country’s youth, and as the magazine does, galvanize their creative thinking.

    The spot pays homage to late tech giant Steve Jobs who wondered one thing – “could it be simpler”— and in turn changed the world. The spot acknowledges that meanwhile millions of people also wonder life’s questions. 

    From the philosophical to the mundane, in the ad an army of people wearing black turtlenecks, jeans and sneakers – just like Steve Jobs famously did – pose a variety of questions in comedic everyday situations. “The Steves,” ponder everything from: “How could we have landed on the moon, yet we still can’t make a toupee that doesn’t look like a toupee?” to “If technology keeps making our lives simpler, in the future are we going to become less intelligent?” The spot then ends by confessing that we may never know which questions will change the world so we must therefore “question everything.” View the spot here

    The team at the community that created “The Steves” includes: Jose Mollá, chief creative officer; Joaquin Mollá chief creative officer; Ramiro Raposo, executive creative officer; Fernando Sosa, executive creative officer; Fernando Zagales, art director; Juan Mesz, copywriter; Sebastian Diaz, group account director; Lucas Saez, account executive; and Matias Castro, audiovisual producer. 

    The win comes on the heels of the agency receiving the Press Grand Prix for its “Never Stop Riding” campaign, created for the Buenos Aires Public Bike System. The campaign was also awarded two Press Gold Lions in the Art Direction and Illustration categories, a Gold Outdoor Lion in the Traditional Illustration category, and a Silver Outdoor Lion in the Travel, Transport & Tourism category. Additionally, at this year’s festival the community won a Bronze Press Lion in the Fundraising, Donations and Appeal category for its “Blood Donation” campaign, also for the City of Buenos Aires.

     

    Press Contact: 

    Marielena Santana 

    DiGennaro Communications 

    marielena.santana@digennaro-usa.com

    646.561.3296

     

    About SapientNitro

    SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit sapientnitro.com.

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

     

    About the community

    the community at SapientNitro is an innovative cross-cultural agency that has produced award-winning, engaging campaigns that consistently break boundaries. Since it was founded in 2001, the community has effectively used culture as a compelling narrative to build brands and bring communities together. The agency was named a Top 10 Agency on Advertising Age’s A-List in 2015 and 2013, and an Agency to Watchin 2012.  It was also named Multicultural Agency of the Year by Adweek in 2006, and ranked the 13th most awarded agency in the world by Gunn Report. Headquartered in Miami, with an office in Buenos Aires, the community has created work for some of the world’s most recognized brands including Google, Time Warner Cable, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and Office Depot, among others. For more information, visit lacomunidad.com.  

    • The Community at SapientNitro Awarded Gold and Silver Outdoor Lions on Second Day of Cannes Lions Festival of Creativity

      POSTED ON: Jun 24, 2015

  • The Community at SapientNitro Awarded Gold and Silver Outdoor Lions on Second Day of Cannes Lions Festival of Creativity

    “Never Stop Riding” Campaign Continues Winning Streak

    CANNES, FRANCE – JUNE 23, 2015 – Innovative cross-cultural agency the community at SapientNitro today was honored with two Outdoor Lions at the 62nd Cannes Lions Festival of Creativity for its “Never Stop Riding” campaign, created for the Buenos Aires Public Bike System. The campaign was awarded a Gold Outdoor Lion in the Traditional Illustration category, and a Silver Outdoor Lion in the Travel, Transport & Tourism category.

    Today’s wins come on the heels of the agency receiving the Press Grand Prix, and two Press Gold Lions in the Art Direction and Illustration categories for “Never Stop Riding” on June 22. The community at SapientNitro also won a Bronze Press Lion in the Fundraising, Donations and Appeal category for its “Blood Donation” campaign, also created for the City of Buenos Aires.

    “We are thrilled that “Never Stop Riding” continues to be recognized with Cannes Lions,” said Joaquin Mollá, co-founder and chief creative officer of the community. “This honor reinforces the fact that innovative creative thinking can be incorporated into any platform. We are proud to accept this recognition on behalf of the many wonderfully talented people in our agency.”

    “Never Stop Riding” brings awareness to Buenos Aires’ public bicycle system and its new automated system that includes an expansion of locations and hours of operation. The campaign is running in print and on outdoor billboards throughout Buenos Aires and is supported by advertisements on the wheels of the program’s bicycles.

    To communicate the new 24-hour availability of the bike program, the campaign uses illustrations to portray the wheels of a bike as partners in a constant chase – a baby chasing a breast, a dog chasing its tail, moths chasing a light bulb, and a squirrel chasing a chestnut. Each ad incorporates a hand-drawn typeface for the tagline, “The Buenos Aires Public Bike System Now Runs 24/7,” further evoking the movement of a bicycle chain. View the ads here.

    The campaign is credited with generating buzz around the ease and convenience of Buenos Aires’ public bicycle system – a program that revolutionized the city more than six years ago by creating not only more than 140 km of bike lanes, but changing the culture of how the city’s residents commute. By the end of 2015, there will be more than 200 bicycle stations throughout Buenos Aires.

    “Never Stop Riding” was created by the U.S. team of the community at SapientNitro of which includes: Joaquin Mollá chief creative officer; Jose Mollá, chief creative officer; Fernando Reis, associate creative director; Marcelo Padoca, associate creative director; Fernando Reis, art director; Guilherme Nóbrega, art director; Marcelo Padoca, copywriter; Arthur D’Araujo, illustrator; Sebastian Diaz, group account director; and Daniel Gergely, account director.

     

     

    Press Contact:                     

    Marielena Santana

    DiGennaro Communications

    marielena.santana@digennaro-usa.com

    646.561.3296

     

    About SapientNitro

    SapientNitro®, part of Publicis Groupe, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit sapientnitro.com.

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

     

    About the community

    the community at SapientNitro is an innovative cross-cultural agency that has produced award-winning, engaging campaigns that consistently break boundaries. Since it was founded in 2001, the community has effectively used culture as a compelling narrative to build brands and bring communities together. The agency was named a Top 10 Agency on Advertising Age’s A-List in 2015 and 2013, and an Agency to Watch in 2012.  It was also named Multicultural Agency of the Year by Adweek in 2006, and ranked the 13th most awarded agency in the world by Gunn Report. Headquartered in Miami, with an office in Buenos Aires, the community has created work for some of the world’s most recognized brands including Google, Time Warner Cable, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and Office Depot, among others. For more information, visit lacomunidad.com.  

     

    • The Community at SapientNitro Awarded Press Grand Prix at 62nd Annual Cannes Lions Festival of Creativity

      POSTED ON: Jun 22, 2015

  • The Community at SapientNitro Awarded Press Grand Prix at 62nd Annual Cannes Lions Festival of Creativity

    “Never Stop Riding” Campaign Also Earned Two Gold Press Lions; “Blood Donation” Campaign Won Bronze Press Lion

     

    CANNES, FRANCE – JUNE 22, 2015 – Innovative cross-cultural agency the community at SapientNitro, today was honored with the prestigious Press Grand Prix at the 62nd Cannes Lions Festival of Creativity for its “Never Stop Riding” campaign, created for the Buenos Aires Public Bike System. The campaign was also awarded two Gold Lions in the Art Direction and Illustration categories.

    “The Cannes Lions awards represent the pinnacle of creative achievement for our industry,” said Joaquin Mollá, co-founder and chief creative officer of the community. “This recognition is a testament to the creative courage born from a great relationship between the agency and the City of Buenos Aires.”

    “The success of this campaign is emblematic of the tremendous political will behind the vision to transform Buenos Aires into an eco-friendly city,” said Marcos Peña, general secretary of the City of Buenos Aires. “As part of this effort, in just a few short years, Buenos Aires has already become one of the 20 most bike-friendly cities in the world.”

    “To be awarded the Grand Prix out of almost 4,500 entries is an incredible honor,” said Jose Mollá, co-founder and chief creative officer of the community. “We are committed to diversity and bringing a global perspective to our clients, and so we are thrilled that a campaign that is performing so well with the people in Buenos Aires was created and produced in the U.S.”

    “Never Stop Riding” brings awareness to Buenos Aires’ public bicycle system and its new automated system that includes an expansion of locations and hours of operation. The campaign is running in print and on outdoor billboards throughout Buenos Aires and is supported by advertisements on the wheels of the program’s bicycles.

    To communicate the new 24-hour availability of the bikes, the campaign uses illustrations to portray the wheels of a bike as partners in a constant chase – a baby chasing a breast, a dog chasing its tail, moths chasing a light bulb, and a squirrel chasing a chestnut. Each ad incorporates a hand-drawn typeface for the tagline, “The Buenos Aires Public Bike System Now Runs 24/7,” further evoking the movement of a bicycle chain. View the ads here.

    The campaign is credited with generating buzz around the ease and convenience of Buenos Aires’ public bicycle system – a program that revolutionized the city more than six years ago by creating not only more than 140 km of bike lanes, but changing the culture of how the city’s residents commute. By the end of 2015, there will be more than 200 bicycle stations throughout Buenos Aires.

    “Never Stop Riding” was created by the U.S. team of the community at SapientNitro of which includes: Joaquin Mollá chief creative officer; Jose Mollá, chief creative officer; Fernando Reis, associate creative director; Marcelo Padoca, associate creative director; Fernando Reis, art director; Guilherme Nóbrega, art director; Marcelo Padoca, copywriter; Arthur D’Araujo, illustrator; Sebastian Diaz, group account director; and Daniel Gergely, account director.

    The community at SapientNitro also won a Bronze Press Lion in the Fundraising, Donations and Appeal category for its cogent “Blood Donation” campaign, also for the City of Buenos Aires. The copy heavy print campaign, designed to increase awareness of the need for blood donations, highlights three cultural icons whose lives were saved by transfusions: Andy Warhol, Stephen King and George Lucas. All the ads feature a biographical story that starts off in black type, but at the point at which the person’s life was saved by blood transfusions, the color of the type turns to red. With all three icons, the campaign showcases that their most important work comes after this life-saving moment. The tagline “Give More Than Just Blood” evokes this sentiment.  View the ads here.

    The team at the community that created “Blood Donation” includes: Jose Mollá, chief creative officer; Joaquin Mollá chief creative officer; Ricky Vior, executive creative director; Tomas Duhalde, art director; Federico Diaz, copywriter; Sebastian Diaz, group account director; and Daniel Gergely, account director.

     

    Press Contact:                     

    Marielena Santana

    DiGennaro Communications

    marielena.santana@digennaro-usa.com

    646.561.3296

     

    About SapientNitro

    SapientNitro®, part of Publicis Groupe, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit sapientnitro.com.

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

     

    About the community

    the community at SapientNitro is an innovative cross-cultural agency that has produced award-winning, engaging campaigns that consistently break boundaries. Since it was founded in 2001, the community has effectively used culture as a compelling narrative to build brands and bring communities together. The agency was named a Top 10 Agency on Advertising Age’s A-List in 2015 and 2013, and an Agency to Watch in 2012.  It was also named Multicultural Agency of the Year by Adweek in 2006, and ranked the 13th most awarded agency in the world by Gunn Report. Headquartered in Miami, with an office in Buenos Aires, the community has created work for some of the world’s most recognized brands including Google, Time Warner Cable, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and Office Depot, among others. For more information, visit lacomunidad.com.

    • SapientNitro Brings Boundary-Breaking Content to the 62nd Annual Cannes Lions Festival

      POSTED ON: Jun 18, 2015

  • SapientNitro Brings Boundary-Breaking Content to the 62nd Annual Cannes Lions Festival

    SapientNitro’s “Meet the Disruptors” series returns to the Main Stage in “How Tinder Coupled Technology with Human Experience,” featuring Sean Rad, President and co-Founder of Tinder

     

    BOSTON; June 18, 2015--SapientNitro, part of Publicis.Sapient, announced today the agency’s programming at the 2015 Cannes Lions Festival, taking place in both the Palais des Festivals and the SapientNitro Rooftop Penthouse.  Throughout the week, SapientNitro will inspire audiences with speakers and experiences that stand at the intersection of story and technology.

    “We have curated discussions and experiences that showcase innovations that are changing the way brands engage with consumers,” said Bill Kanarick, CMO of SapientNitro. “From social discovery to gamification to mobile and virtual reality, we are exploring the latest boundary-breaking ideas that have potential to disrupt the status quo and alter the way brands enhance the human experience and create stronger connections with their audiences.”

    SapientNitro is kicking off the week with its latest installment of the “Meet the Disruptors” series in, “How Tinder Coupled Technology With Human Experience” on Sunday, June 21 at 11AM on the Main Stage (Grand Auditorium Theatre, Palais des Festivals, Cannes, France).  The seminar will feature President and co-founder of Tinder, Sean Rad, who will speak with Caroline Daniel of the Financial Times about how his app is disrupting the way humans connect.  

    Another area ripe for disruption is retail, with the emergence of virtual reality. On Friday, June 26 at 2:25PM on the premier Innovation Stage, SapientNitro’s Chief Creative Officer for North America, Gary Koepke, and CEO of Sixense, Amir Rubin, will discuss how virtual reality is about to transform how retailers and brands can bring inspiring journeys of discovery from the physical world into the digital realm, in both in-store and e-commerce scenarios. SapientNitro will also demo a virtual reality retail experience throughout the week in the agency’s Rooftop Penthouse (as detailed below).

    SapientNitro will also be hosting a series of talks and experiences at the SapientNitro Rooftop Penthouse, located at 2 Boulevard de la Croisette, 5th floor, directly across the street from the Palais des Festivals:

     

    Virtual Reality Experience: The Apartment by The Line
    Monday, June 22, through Friday, June 26, 9AM-2PM

    In a curated virtual reality experience, SapientNitro will bring this immersive technology to life by transporting Cannes attendees to New York’s Soho District to shop at “The Apartment by the Line,” a place to discover and purchase gorgeous articles in the intimate context of a home. See firsthand how close we are to shopping and transacting in a virtual realm.

     

    Stop Creating Ads, Start Creating Worlds: A Storyscaping Workshop

    Monday, June 22, 12PM – 1:15PM

    Drawing from their New York Times bestseller Storyscaping, Gaston Legorburu and Daz McColl of SapientNitro will walk through the recipe for creating adaptive “story systems” peppered with real brand examples.

     

    Native Brand Storytelling: A Tinder Conversation

    Tuesday, June 23, 12PM – 1:15PM

    An up close and personal conversation about contextual brand storytelling through Tinder technology, with the pairing of Tinder co-founder Sean Rad and Neil Dawson, Chief Strategy Officer, SapientNitro Europe.

     

    How Stories Are Spread: A Conversation with BuzzFeed’s Jonah Peretti

    Wednesday, June 24, 12PM – 1:15PM

    Join the founder and CEO of BuzzFeed to uncover the ways in which his company combines sophisticated analytical technology with story to create shareable delicious content. Hosted by DigitasLBi, Razorfish and SapientNitro.

     

    Adland Uncovered

    Wednesday, June 24, 4PM- 5PM

    Ask the tough questions about how the marketing trade magazines work and hear what adland editors have to say about how they cover the advertising industry. Meet the editors behind Campaign, Marketing Week and The Drum, in partnership with Propeller Group.

     

    Humans Are Predictable

    Thursday, June 25, 12PM – 1:15PM

    Simon James, VP Global Performance Analytics at SapientNitro, will discuss how to exploit raw human predictability for better storytelling and offer insights into what brand marketers should know about data analytics.

    For more information, please click here.

    Twitter: @SapientNitro

    Instagram: @SapientNitro

    Facebook: https://www.facebook.com/SapientNitro

    LinkedIn:  https://www.linkedin.com/company/sapientnitro

    Blog: http://sapientnitroblog.com/tagged/cannes-lions-2015

     

    About SapientNitro

    SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

     

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

    • SapientNitro Teams with Boston Red Sox to Enhance the Experience for Baseball’s Youngest Fans

      POSTED ON: Jun 17, 2015

  • SapientNitro Teams with Boston Red Sox to Enhance the Experience for Baseball’s Youngest Fans

    New Kid Nation Website Launches Today

     

    BOSTON – June 17, 2015 – SapientNitro, part of Publicis.Sapient, today unveiled a new website for Boston Red Sox’s Kid Nation, a membership club devoted to igniting passion for baseball among the next generation of fans. The website is part of a multi-channel program that also includes in-park and digital experiences as well as brand communications to engage children and their families both in the park and from afar.

    Kid Nation membership includes free tickets and access to exclusive events, and the program leverages innovative experiences, such as the opportunity to create digital baseball cards.  The goal is to foster the start of a lifelong love of baseball among children.  Research* shows that a person who attends their first baseball game by the age of five will go to approximately 60 percent more games per year for the rest of their life, and Kid Nation aims to create a range of immersive experiences that get kids excited about the Red Sox.

    “Our youngest fans hold the keys to the future of the sport,” said Adam Grossman, Senior Vice President/Marketing and Brand Development, Boston Red Sox. “Actively engaging them with the team and engendering excitement about the sport are paramount to our organization. By partnering with SapientNitro, another Boston-based institution, we are excited to expand the Kid Nation program, and with it, our fan base.”

    Elements of the Kid Nation campaign include:

    Digital

    • Kid Nation website now streamlines relevant information for families, including team announcements, upcoming events, opportunities to receive merchandise and a new, seamless sign-up form for registration
    • Social media activations that encourage fans to engage with the team both inside and outside of the ballpark
    • Creative online ads and promotional banner displays

    Out of Home

    • Billboard near Fenway Park encouraging Kid Nation participation
    • Radio and television spots airing on local stations, including NESN, advertising the benefits and perks of being a member of Kid Nation

    In-Park Collateral

    • Emotive promotional signs circulated throughout the park encouraging participation in the program

     

    “Younger generations are engaging with sports teams and players through digital channels,” said Bill Kanarick, Chief Marketing Officer of Sapient. “We must meet fans, and future fans, where they are—online—while also enhancing the in-park experience. By creating robust, cross-channel opportunities to engage with the Red Sox, we aim to build Kid Nation membership and the next generation of fans.”

    Kicking-off the Kid Nation 2015 season at Fenway Park’s Opening Day, SapientNitro furthered the digital footprint of the #MyFenway hashtag with a social media campaign. Through on-site photo booths, kids and families could have their picture taken and the image, with the hashtag attached, was turned into an electronic baseball card, mimicking those of the Red Sox. The digital cards were displayed in real-time across screens at the Kid’s Concourse and Social Media Wall inside the park. This Opening Day activation garnered nearly 63 million impressions across Twitter, Instagram and Facebook in the three days surrounding Opening Day.

    For more information about the SapientNitro/Boston Red Sox partnership, please visit www.sapient.com/redsox.

     

    *Rich Luker, Creator of ESPN Poll

     

    About SapientNitro

    SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

     

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

     

    About Fenway Sports Group

    Fenway Sports Group is a leading sports, media and entertainment company that owns and operates a portfolio that includes the Boston Red Sox of Major League Baseball and Fenway Park, Liverpool Football Club of the English Premier League and Anfield Stadium, NASCAR’s Roush Fenway Racing (50% stake), New England Sports Network (80% stake), and Fenway Sports Management (formerly FSG), a leading sports sales and management consulting advisory firm.

     

    • SapientNitro Introduces Groundbreaking Architecture to Accelerate Digital Transformation for Clients

      POSTED ON: Apr 29, 2015

  • SapientNitro Introduces Groundbreaking Architecture to Accelerate Digital Transformation for Clients

    Integrated Experience Architecture, Based on Adobe Marketing Cloud, Incorporates Experience Management and E-Commerce Capabilities to Rapidly Deliver Superior Web Platforms at Lower Cost

     

    Adobe Summit EMEA - LONDON – April 29, 2015– SapientNitro® today announced that the company is launching a sophisticated web platform architecture based on Adobe Marketing Cloud that can accelerate digital transformation for its clients.

    Integrated Experience Architecture (IEA) is designed to help companies deliver rich, immersive, digital experiences with award-winning capabilities and functionality to enable always-on customers to interact and transact regardless of device. IEA also has been built to take head-on the challenging requirements of large-scale transactional sites, such as those commonly found in large digital commerce properties. In sum, IEA enables organizations to take full advantage of Adobe Marketing Cloud, both in terms of its current capabilities and its predicted evolution. The architecture was designed by SapientNitro and will be available for use across the Publicis.Sapient platform, including by Razorfish Global and DigitasLBi.

    “Our clients want to provide their customers with exceptional digital experiences across all channels and at every touchpoint. To accomplish this, many companies need to quickly and cost effectively fuse together multiple existing and new technologies,” said Ryan Scott, Vice President – Strategy and Platforms, SapientNitro. “We created Integrated Experience Architecture to jumpstart the process, enabling our clients to deliver immersive interactions and seamless transactions at the intersection of technology and story.”

    Integrated Experience Architecture features a proprietary set of tools and processes that enable SapientNitro and the agencies of the Publicis.Sapient platform to help their clients integrate the best features of web experience management principles and platforms into their e-commerce and CRM platforms. The architecture was designed specifically for use with Adobe Marketing Cloud solutions and works across any environment or deployment model.

    “SapientNitro has consistently demonstrated its commitment to delivering the best Adobe capabilities to our joint clients. Integrated Experience Architecture is groundbreaking and will significantly accelerate the speed and efficiency with which clients can create and deploy dynamic, relevant experiences across channels and devices for their customers,” said Jim Sink, VP Global Agency Partnerships, Adobe. “We expect our joint customers will get even more value from Adobe Marketing Cloud through IEA.”

    The new architecture was introduced today during Adobe Summit EMEA, Adobe’s premier digital marketing event for Europe. The Publicis.Sapient platform sponsored all of Adobe’s Summit events for 2015, with SapientNitro as a Diamond Sponsor and both Razorfish and DigitasLBi as Platinum Sponsors.

    In addition to its Summit sponsorship, SapientNitro has demonstrated its commitment to its partnership with Adobe by developing deep expertise around Adobe Marketing Cloud and has been certified as the first Global Specialized Partner for the latest version of Adobe Experience Manager.

     

    About SapientNitro

    SapientNitro® part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    SapientNitro and Storyscaping are registered service marks of Sapient Corporation.

     

    About Publicis.Sapient

    Publicis.Sapient, part of Publicis Groupe, is the world’s most advanced and largest digitally-centered platform focused exclusively on digital transformation and the dynamics of an always-on world.

    With more than 22,000 people around the world, Publicis.Sapient combines global leaders in digital - SapientNitro, Razorfish Global and DigitasLBi - with the deep industry expertise of Sapient Consulting. The platform leverages unmatched capabilities in marketing, omni-channel commerce and consulting, underpinned by tremendous depth of technology expertise with significant presence in India, to help clients advance their ways of working, given the daunting new reality of a highly-connected operating environment.

    • SapientNitro Expands India Leadership With Key Appointments

      POSTED ON: Apr 28, 2015

  • SapientNitro Expands India Leadership With Key Appointments

    Creative and client services hires continue to strengthen agency’s ability to meet growing client demand for integrated creative and technology services

     

    Gurgaon/Mumbai–April 28, 2015 SapientNitro, part of Publicis.Sapient, expanded its leadership in the India market with two senior appointments. Surjo Dutt joins SapientNitro as Creative Lead for the Northern region, and Sharan Sabhachandani Sharma joins as Client Services Lead for the Western region.

    The new additions strengthen the agency’s ability to serve the growing demand among brands for its integrated creative and technology services.  Recent new business wins for SapientNItro in India include Taj Hotels, Godrej, William Grant, DBS Bank and DHFL among others.

    “SapientNitro’s connected capabilities across business, creative and technology enable brands to answer the needs of today’s always-on consumer,” said Rajdeep Endow, Managing Director, Sapient, India. "We are delighted to add two supremely talented professionals to the team, who I know will have a strong impact on our clients’ businesses.”

    Based in Delhi, Surjo has more than 16 years of experience in the industry, and a reputation for creating engaging brand stories for clients including Pepsi, Mountain Dew, Slice, Tropicana, Frito Lay, Nokia, Airtel, Hero Motocorp and UNICEF. In his last role he was Vice President and Executive Creative director at JWT and was the youngest Executive Creative Director in the South Asia region. Under his leadership, the JWT creative team won multiple Effies for Pepsi and Frito Lay, and Abbys for Pepsi and Hero Motocorp.

    "Brands’ needs are rapidly evolving to address the always-on consumer,” said Dutt.  “SapientNitro is uniquely positioned to help clients address today’s market with its differentiated blend of creative, omni-channel commerce and technological expertise. The passion and vision of the agency to create cutting-edge, integrated creative and technology brand communications is inspiring and I am thrilled to be a part of this team,” he said.

    Sharan Sabhachandani Sharma comes to the agency with almost a decade of industry experience. Prior to joining SapientNitro, Sharan was Business Head for P&G's Fabric & Home Care brands - Tide & Bonux at Leo Burnett. She has worked in India, Philippines, Vietnam, Malaysia and Singapore and well as in Toronto, where she handled Gain (P&G's $1 billion laundry brand) for USA & Canada.

    “I’m extremely excited to be a part of the SapientNitro family,” said Sharan. “The agency operates in a unique place at the intersection of story and technology, helping brands create immersive and engaging experiences.”

    SapientNitro India recently won two awards at the Goafest 2015 in the Digital Abby category:  a silver and bronze respectively for the DBS Bank Chilli Paneer 2 interactive film and Manipal Global Education digital revamp.

     

    About SapientNitro

    SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    • British Airways Names SapientNitro As Global Digital Agency For Creative Technology And Social Media

      POSTED ON: Apr 23, 2015

  • British Airways Names SapientNitro As Global Digital Agency For Creative Technology And Social Media

    British Airways has announced that SapientNitro, part of Publicis.Sapient, has been appointed the airline’s global digital agency for its creative technology and social media activities.

    SapientNitro will support the in-house team with BA.com, mobile, creative technology and social media. The geographic focus will be on the key markets of the UK, US, China, India and mainland Europe.

    Sara Dunham, British Airways' head of marketing, retail and direct, said: "We are confident that SapientNitro will offer us great ideas, insight, the ability to apply strategy practically, a strong reputation in the industry and a good fit with the British Airways brand. We're really looking forward to working with them."

    Central to British Airways’ approach is the recognition that the ways in which consumers experience brands and their services are changing and coming together. SapientNitro will work to define and develop a digital experience that connects British Airways’ customers across multiple platforms and developing tools and technologies that engage and inspire travellers.

    Nigel Vaz, Senior Vice President and European Managing Director of SapientNitro, said: “We are excited to be working with British Airways in its industry-changing bid to reinvent the traveller’s experience with the pioneering use of multiple digital platforms. Together, we are committed to breaking boundaries at the intersection of technology and story, to give the British Airways brand an ever-greater relevance in the lives of connected consumers.”

    SapientNitro will work with other British Airways agencies including fellow Publicis Group agency, BBH for communications and creative work and Carat/iProspect for media planning and buying.

    Following a hand-over, SapientNitro will begin working for British Airways by July 2015.

     

     

    About SapientNitro

    SapientNitroSM, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our StoryscapingSM approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

     

    • SapientNitro Awarded “Most Innovative Partner of the Year” by hybris Software

      POSTED ON: Feb 25, 2015

  • SapientNitro Awarded “Most Innovative Partner of the Year” by hybris Software

    Award Recognizes SapientNitro’s Groundbreaking Application Of hybris Technologies To Transform The Customer Commerce and Marketing Experience For Clients

     

    BOSTON; February 25, 2015–SapientNitro today announced that it has been named the “Most Innovative Partner of the Year” by hybris software, an SAP company, at its annual Global Partner Summit. This is the second consecutive year that SapientNitro has taken one of the top prizes at the hybris Global Partner Awards ceremony.

    SapientNitro was honored as a leading provider of hybris solutions that help clients around the world transform the brand experiences offered to its always-on customers.  Together, the companies have developed some of the most complex and impactful commerce solutions. Clients span multiple geographies and industries ranging from retail to life sciences to travel, and include business-to-consumer and business-to-business organizations.

    In 2014 alone, SapientNitro added or completed dozens of engagements including an omni-channel shopping solution for a grocery chain, a next generation digital platform and experience for a global designer and retailer, and a product information management and distribution capability for a global gaming and entertainment company.

    “SapientNitro brings innovative thinking to how clients leverage SAP customer engagement and commerce (CEC) solutions in their omni-channel programs to transform their brand experiences,” said Patrick Finn, Senior Vice President, Global Channel & Partnerships, hybris and SAP CEC.  “We are pleased to award them the Most Innovative Partner of the Year award and look forward to continued success in the future.”

    Future plans for the companies include the development of joint solutions that take advantage of the full suite of SAP hybris Marketing, hybris’ contextual marketing platform.  These include technologies capable of compiling 360-degree customer profiles, delivering predictive and contextual analytics, and administering and measuring marketing programs.

    “To be successful delivering engaging and inspiring experiences for today’s always-on consumer, omni-channel commerce solutions must not only be responsive to customer needs but also predictive as to their wants,” said Chris Davey, Senior Vice President, Business Transformation and Strategy at SapientNitro. “We are honored to receive hybris’ innovation award and are excited to continue working together to design and deliver answers to our clients’ business and digital needs across marketing, commerce, sales and service.”

    The hybris innovation award is the most recent in a series of recognitions SapientNitro has received for its expertise in commerce.  SapientNitro was recently named a Leader in The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015 and “The Forrester Wave™: B2B Global Commerce Service Providers, Q1 2015,” from Forrester Research, Inc.  Both reports were produced to help companies across industries choose the best business partners to help them accelerate digital transformation.

     

    About SapientNitro

    SapientNitroSM, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

      

    About hybris

    hybris software, an SAP company, provides omni-channel customer engagement and commerce solutions that allow organizations to build up a contextual understanding of their customers in real-time, deliver a more impactful, relevant customer experience and sell more goods, services and digital content across every touch point, channel and device. Through its state-of-the-art customer data management, context driven marketing tools and unified commerce processes, hybris has helped some of the world’s leading organizations including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain, and grow a profitable customer base. hybris Commerce Suite and hybris Marketing sit right at the heart of SAP’s customer engagement and commerce (CEC) suite of solutions, alongside SAP® Cloud for Sales, SAP Cloud for Service and SAP CRM. These provide organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit www.hybris.com.

     

     

     

    • SapientNitro Nominated for Three hybris Partner 2015 Awards

      POSTED ON: Feb 11, 2015

  • SapientNitro Nominated for Three hybris Partner 2015 Awards

    Agency Leader Shortlisted for Most Innovative Partner of the Year, Americas Service Delivery Partner of the Year and Americas Partner of the Year

     

    BOSTON; February 11, 2015— SapientNitro today announced that it has been nominated by hybris software, an SAP company, for three prestigious awards given to the software maker’s leading partners. This year marks the second in a row that hybris has nominated SapientNitro for the Americas Partner of the Year award, which the agency won last year.  In 2015, SapientNitro is also shortlisted for the Most Innovative Partner of the Year and the Americas Service Delivery Partner of the Year award categories. Winners will be announced at the hybris Global Partner Summit, which takes place February 11-13 in Munich, Germany.  

    “SapientNitro has worked with hybris to deliver omni-channel commerce solutions that help our clients transform the buying experience for their always-on customers and channel partners –across any device and from any location, online or offline,” said Chris Davey, Senior Vice President, Business Transformation and Strategy at SapientNitro.

    Together, SapientNitro and hybris have developed some of the most complex and impactful commerce solutions across the globe. Clients have spanned multiple geographies and industries ranging from retail to life sciences, travel and business-to-business (B2B).  In 2014, the company added or completed dozens of engagements including an omni-channel shopping solution for a grocery chain, a next generation digital platform and experience for a global designer and retailer and a product information management and distribution capability for a global gaming and entertainment company.

    SapientNitro offers clients a complete solution spanning the full SAP customer engagement and commerce (CEC) portfolio, including commerce, marketing, sales and service. Clients benefit from world-class customer engagement and commerce tools delivered in the context of their brand strategy, and by a SapientNitro team known for its experience design, performance marketing and systems integration capabilities.

    “Our joint clients are seeking business solutions that transform the way they engage with highly-connected customers and partners,” Davey continued.  “We are honored to receive these nominations and believe they are a testament to our ongoing commitment to create immersive brand experiences that deliver competitive differentiation for our clients.”

     

    About SapientNitro

    SapientNitroSM , part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

      

    About hybris

    hybris software, an SAP company, provides omni-channel customer engagement and commerce solutions that allow organizations to build up a contextual understanding of their customers in real-time, deliver a more impactful, relevant customer experience and sell more goods, services and digital content across every touch point, channel and device. Through its state-of-the-art customer data management, context driven marketing tools and unified commerce processes, hybris has helped some of the world’s leading organizations including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain, and grow a profitable customer base. hybris Commerce Suite and hybris Marketing sit right at the heart of SAP’s customer engagement and commerce (CEC) suite of solutions, alongside SAP® Cloud for Sales, SAP Cloud for Service and SAP CRM. These provide organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit www.hybris.com.

    • Publicis Groupe Completes Acquisition of Sapient

      POSTED ON: Feb 06, 2015

  • Publicis Groupe Completes Acquisition of Sapient

    PARIS Publicis Groupe S.A. [Euronext Paris: FR0000130577, CAC 40] (“Publicis”) today announced the completion of its acquisition of Sapient Corporation (NASDAQ: SAPE) (“Sapient”) for total consideration of approximately $3.7 billion.

    "This deal dramatically sharpens Publicis Groupe’s profile, establishing us as a leader in Marketing, Communication and Business Transformation. Sapient’s marketing, technology and consulting capabilities, its strength in India combined with Publicis Groupe’s global presence, depth in creative, leadership in media, and digital will create a world leader with unmatched capabilities. Our clients are facing many adverse trends: from rising global competition, to new comers born from digital, and new paradigms in communications and marketing. With our new capabilities, we will be best positioned to help them transform their businesses and navigate the new world. Alan and his teams will bring tremendous talents to Publicis Groupe. I am extremely happy to have them on board, and very confident for our shared future," said Maurice Lévy, Publicis Groupe Chairman and CEO.

    The acquisition of Sapient, initially announced November 3, 2014, is a truly transformative acquisition for Publicis Groupe. The deal is the largest and most strategic of its kind in the industry. In a world marked by increased convergence, clients need a partner with a significantly more connected offering to help keep pace with a profoundly changing connected, empowered consumer. The addition of Sapient combined with Publicis Groupe’s digital, creative and media creates unmatched capabilities in marketing, omni-channel commerce and consulting, underpinned by tremendous depth of technology expertise.

    As we’ve talked about for many years, our ambition in building Sapient is to bring maximum impact for the clients we serve, the markets in which they operate and the industry overall. We at Sapient have tremendous ambition and have always committed to making a huge impact- whether it’s changing the way the world works or enabling human potential, we want to make a difference. Maurice Lévy and I, Publicis Groupe and Sapient, have a strong set of shared values, and a shared vision to tip an industry and create change. That opportunity exists now more than ever. The combination of our two companies and the creation of the Publicis.Sapient platform together create the most transformational offering in the market. No one is even close,” said Alan J. Herrick, CEO of Publicis.Sapient.

     

    WHAT YOU NEED TO KNOW ABOUT SAPIENT

    Sapient is a unique, globally connected services company that helps clients capitalize on technology-driven market disruption. The company was founded in 1990 with the idea that technology would fundamentally change the way the world works and that businesses would therefore need to increasingly leverage it in order to preempt client’s needs. Sapient is unique in its ability to blend business, marketing and technology to help clients solve the increasingly complex and interconnected problems they face in a technology-driven environment where change is both rapid and constant. Sapient’s unique model has seen it grow to 13,000 people with 37 offices across the world. The company has three primary areas of focus outlined below. Each area is deployed through Sapient’s unique, highly connected and collaboration-driven Global Distributed Delivery model, which leverages its significant presence in India.

    Marketing — Sapient’s work specifically focuses on how marketing is evolving at the intersection of storytelling and technology in a changing media landscape and environment where consumers are empowered and have heightened experience expectations. Sapient has been consistently recognized for its marketing leadership. SapientNitro was named a leader for the third consecutive year in the 2014 Gartner evaluation of global digital marketing agencies. Also in 2014, it was named an Innovation Agency leader by Forrester.

    Omni-channel Commerce – Sapient is the recognized leader in omni-channel commerce and works with clients to evolve the shopping experience and create new revenue streams across an increasingly converged in-store, on-line and mobile shopping experience -- a market that is expected to grow from $1.5 trillion in 2014 to $2.5 trillion by 2017. In the USA, 32% of all platform-driven retail e-commerce is conducted through systems designed and built by Sapient. SapientNitro has been recognized by Forrester as a leading global commerce service provider.

    Consulting — Sapient brings deep industry expertise that allows it to steward clients in the evolution of their business models, given how the opportunity created by the increasingly technology-enabled consumer and increasingly technology-enabled operating environment is forcing businesses to transform their working processes, organizational models and technology environments.

    A Unique Model – The capabilities above are uniquely realized through highly collaborative multi-disciplinary teams that distribute work across a connected delivery ecosystem where specific offices anchor expertise, which is then underpinned by unmatched technology strength and robust presence in India.

    Sapient is a company built on a strong foundation of globally consistent culture and values, whose benefits have been realized in multiple ways – the company is a compellingly strong organic grower with a 5 year revenue CAGR of 17%, having grown top line revenue from $638.9 million in 2009 to $1.4 billion at the close of 2014.

     

    CREATION OF PUBLICIS.SAPIENT PLATFORM
    The acquisition of Sapient gives birth to the Publicis.Sapient platform, encompassing the global leaders in digital – SapientNitro, Razorfish Global, Rosetta and DigitasLBi, and the deep industry expertise of Sapient Global Markets and Sapient Government Services. Publicis.Sapient is now the world’s most forward leaning and largest digitally centered platform focused exclusively on digital transformation and the dynamics of an always-on world. Moreover, the platform will help clients alter their ways of working, given the daunting new reality of empowered consumers.

    BENEFITS FOR CLIENTS
    Publicis Groupe’s ambition is, first and foremost, to do great work for its clients. With its incredible resources and talents, reinforced by those of Sapient, Publicis Groupe now stands alone in its ability to do truly transformational work for its clients, stewarding them through their own metamorphoses, and preempting the future in a more empowered, convergent world. Publicis Groupe invents solutions for clients that work for tomorrow through its unmatched expertise combining branding, creativity, media, commerce and technology now with consulting.

    BENEFITS FOR EMPLOYEES
    The two groups’ shared strategic visions and similar values pave the way for a harmonious integration that will preserve the DNA of Sapient within Publicis Groupe, as the Groupe has done with past acquisitions, while expanding its global reach, all without slowing either group’s pace of innovation and creativity. Both Publicis Groupe and Sapient employ the most talented and ambitious people in our industry and now with its extended global footprint and deep-rooted expertise, Publicis.Sapient will offer a wealth of resources and opportunities for growth to both present and future employees.

    BENEFITS FOR SHAREHOLDERS
    Most importantly, the combination of Publicis Groupe and Sapient will allow Publicis Groupe to become the leading transformation player in our industry, creating new opportunities and new revenue streams that will now come with access to business and technology budgets. Moreover, the addition of Sapient is expected to drive cost savings through the integration of digital production, leveraging Sapient’s substantial production infrastructure in India, real estate consolidation, G&A reductions and procurement savings. Sapient’s leading ability to execute successfully in and with India through a Global Distributed Delivery model offers a depth of quality, knowledge and talent that Publicis.Sapient will continue to expand upon. We expect to see the first benefits on both growth and margins as soon as 2016.

    Publicis.Sapient will maximize the Groupe’s global footprint, accelerating its objective to be the Business Transformation leader and will present a strongly positive impact on Publicis Groupe’s growth profile, with combined revenue in excess of €8 billion and over 75,000 employees worldwide.

    Alan J. Herrick, Sapient’s Chief Executive Officer and Co-Chairman of the Board of Directors, will lead Publicis.Sapient, as CEO. He will also serve as a member of Publicis Groupe’s “Directoire+”. Jerry A. Greenberg, Sapient founder and Board Co-Chairman will join Publicis Groupe’s Supervisory Board as an independent member. Alan Wexler, President, SapientNitro, and Chip Register, Executive Vice President & Managing Director, Sapient Global Markets, will join Publicis Groupe’s P12 “Executive Committee.”

     

    THE OFFER

    The tender offer for all of the outstanding shares of Sapient common stock expired as scheduled at the end of the day, immediately after 11:59 p.m., New York City time, on February 5, 2015. Computershare Trust Company, N.A., the depositary for the tender offer, has advised Publicis that a total of 121,954,854 shares of Sapient common stock, excluding Sapient shares tendered by notice of guaranteed delivery for which certificates were not yet delivered, representing approximately 86.5% of Sapient’s outstanding shares, were validly tendered into and not withdrawn from the tender offer. Publicis and its subsidiary, 1926 Merger Sub Inc., have accepted for payment and will promptly pay for all shares that were validly tendered and not withdrawn.

    Following its acceptance of the tendered shares, Publicis completed its acquisition of Sapient through the merger of 1926 Merger Sub Inc. with and into Sapient without a vote of Sapient’s stockholders pursuant to Section 251(h) of the Delaware General Corporation Law. As a result of the completed merger, Sapient became an indirect, wholly owned subsidiary of Publicis. In connection with the merger, all Sapient shares not validly tendered into the tender offer have been cancelled and converted into the right to receive the same $25.00 per share, net to the seller in cash, without interest thereon and less any applicable withholding taxes, as is to be paid for all shares that were validly tendered and not withdrawn in the tender offer. Sapient shares will cease to be traded on NASDAQ.

    BofA Merrill Lynch and Rothschild acted as financial advisors and Wachtell, Lipton, Rosen & Katz served as legal advisor to Publicis Groupe. Goldman, Sachs & Co. and Blackstone Advisory Partners L.P. acted as financial advisors and Cravath, Swaine & Moore LLP served as legal advisor to Sapient.

     

    About Publicis Groupe

    Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. The Groupe offers a full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi, Nurun), advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia), healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 64,000 professionals.

    www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook: www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe | http://www.youtube.com/user/PublicisGroupe | Viva la Difference !

     

    About Sapient

    Sapient is a global services company that helps clients transform in the areas of business, marketing, and technology. The company operates three divisions that enable clients to gain a competitive advantage and succeed in an increasingly digital world. SapientNitro, Sapient Global Markets, and Sapient Government Services fuse insight, creativity, and technology to drive innovation and to help clients navigate complex business problems. Our approach is the subject of case studies used by MBA programs at Harvard and Yale. The company has operations in The Americas, Europe, and Asia-Pacific. For more information, visit www.sapient.com.

     

    Contacts

    Publicis Groupe:
    Peggy Nahmany
    Corporate Communications+ 33 (0)1 44 43 72 83
    peggy.nahmany@publicisgroupe.com
    Jean-Michel Bonamy
    Investor Relations
    + 33 (0)1 44 43 77 88
    jean-michel.bonamy@publicisgroupe.com
    Stéphanie Constand
    Investor Relations
    + 33 (0)1 44 43 74 44
    stephanie.constand@publicisgroupe.com
    Sapient:
    Stacy Simpson
    Corporate Communications+1 (914) 830-8510
    stacy.simpson@sapient.com
    Dean Ridlon
    Investor Relations
    +1 (617) 963-1598
    dridlon@sapient.com

     

    Forward-Looking Statements

    This communication contains forward-looking statements (including within the meaning of the Private Securities Litigation Reform Act of 1995) concerning Sapient, Publicis, the transaction and other matters. These statements may discuss goals, intentions and expectations as to future plans, trends, events, results of operations or financial condition, or otherwise, based on current beliefs of the management of Sapient and Publicis as well as assumptions made by, and information currently available to, such management. Forward-looking statements may be accompanied by words such as “aim,” “anticipate,” “believe,” “plan,” “could,” “would,” “should,” “estimate,” “expect,” “forecast,” “future,” “guidance,” “intend,” “may,” “will,” “possible,” “potential,” “predict,” “project” or similar words, phrases or expressions. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the parties’ control. Therefore, you should not place undue reliance on such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include risks that the new businesses will not be integrated successfully or that the combined companies will not realize estimated cost savings, synergies and growth or that such benefits may take longer to realize than expected; failure to realize anticipated benefits of the combined operations; risks relating to unanticipated costs of integration; losses on media purchases and production costs incurred on behalf of clients; reductions in client spending, a slowdown in client payments and changes in client communication requirements; failure to manage potential conflicts of interest between or among clients; unanticipated changes relating to competitive factors in the advertising and marketing industries; ability to hire and retain key personnel; ability to successfully integrate the companies’ businesses; the potential impact of announcement or consummation of the transaction on relationships with third parties, including clients, employees and competitors; ability to attract new clients and retain existing clients in the manner anticipated; reliance on and integration of information technology systems; changes in legislation or governmental regulations affecting the companies; international, national or local economic, social or political conditions that could adversely affect the companies or their clients; conditions in the credit markets; risks associated with assumptions the parties make in connection with the parties’ critical accounting estimates and legal proceedings; and the parties’ international operations, which are subject to the risks of currency fluctuations and foreign exchange controls, among others. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties that affect the parties’ businesses, including those described in Sapient’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and other documents filed from time to time with the SEC and those described in Publicis’ annual reports, registration documents and other documents filed from time to time with the French financial market regulator (Autorité des Marchés Financiers or “AMF”). Except as required under applicable law, the parties do not assume any obligation to update these forward-looking statements.

    • Publicis Goupe and Sapient Receive All Regulatory Approvals for Proposed Acquisition

      POSTED ON: Feb 04, 2015

  • Publicis Goupe and Sapient Receive All Regulatory Approvals for Proposed Acquisition

    PARIS – February 4, 2015Publicis Groupe [Euronext Paris: FR0000130577, CAC40] (“Publicis”) today announced that it has received all antitrust and regulatory approvals in connection with its tender offer to purchase all of the outstanding shares of common stock of Sapient for $25.00 per share in cash (the “Offer”). As previously disclosed, the mandatory waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended, has expired and the Offer has been cleared unconditionally under the German Act Against Restraints of Competition. In addition, the CFIUS Condition and the FOCI Mitigation Plan Condition, each as defined in the Offer to Purchase dated November 12, 2014, as amended (the “Offer to Purchase”), and other related materials by which the Offer is being made, have been satisfied.

    The Offer remains subject to the tender of at least a majority of the outstanding shares of common stock of Sapient and the other conditions set forth in the Offer to Purchase.

    Publicis expects to complete the Offer promptly after its scheduled expiration immediately after 11:59 p.m., New York City time, on February 5, 2015, subject to satisfaction of the majority tender and other conditions set forth in the Offer to Purchase.

    About Publicis Groupe
    Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world’s leading communications groups. The Groupe offers a full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi, Nurun), advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia), healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 64,000 professionals.

    www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook: www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe | http://www.youtube.com/user/PublicisGroupe | Viva la Difference !

    Contacts:

    Publicis Groupe
    Peggy Nahmany
    Corporate Communications+ 33 (0)1 44 43 72 83
    peggy.nahmany@publicisgroupe.com
    Jean-Michel Bonamy
    Investor Relations
    + 33 (0)1 44 43 77 88
    jean-michel.bonamy@publicisgroupe.com
    Stéphanie Constand
    Investor Relations
    + 33 (0)1 44 43 74 44
    stephane.constand@publicisgroupe.com

     

    Additional Information and Where to Find It
    This communication is for informational purposes only and is neither an offer to purchase nor a solicitation of an offer to sell shares. The tender offer is being made pursuant to a Tender Offer Statement on Schedule TO filed by Publicis with the Securities and Exchange Commission (the “SEC”) on November 12, 2014. Sapient filed a Solicitation/Recommendation Statement on Schedule 14D-9 with the SEC with respect to the tender offer on November 12, 2014. THE TENDER OFFER MATERIALS (INCLUDING AN OFFER TO PURCHASE, A RELATED LETTER OF TRANSMITTAL AND CERTAIN OTHER TENDER OFFER DOCUMENTS) AND THE SOLICITATION / RECOMMENDATION STATEMENT, INCLUDING IN EACH CASE ANY AMENDMENTS OR SUPPLEMENTS THERETO, CONTAIN IMPORTANT INFORMATION. HOLDERS OF SHARES OF SAPIENT COMMON STOCK ARE URGED TO READ THESE DOCUMENTS CAREFULLY BECAUSE THEY CONTAIN IMPORTANT INFORMATION THAT HOLDERS OF SHARES OF SAPIENT COMMON STOCK SHOULD CONSIDER BEFORE MAKING ANY DECISION REGARDING TENDERING THEIR SHARES. The Offer to Purchase, the related Letter of Transmittal and certain other tender offer documents, as well as the Solicitation / Recommendation Statement, are being made available to all holders of shares of Sapient common stock at no expense to them. The tender offer materials and the Solicitation / Recommendation Statement are available at no charge on the SEC’s website at www.sec.gov. The tender offer materials and the Solicitation / Recommendation Statement may also be obtained at no charge by contacting D.F. King & Co., Inc., the information agent for the tender offer, toll-free at (866) 796-6860.

    Forward-Looking Statements
    This communication contains forward-looking statements (including within the meaning of the Private Securities Litigation Reform Act of 1995) concerning Sapient, Publicis, the proposed transaction and other matters. These statements may discuss goals, intentions and expectations as to future plans, trends, events, results of operations or financial condition, or otherwise, based on current beliefs of the management of Sapient and Publicis as well as assumptions made by, and information currently available to, such management. Forward-looking statements may be accompanied by words such as “aim,” “anticipate,” “believe,” “plan,” “could,” “would,” “should,” “estimate,” “expect,” “forecast,” “future,” “guidance,” “intend,” “may,” “will,” “possible,” “potential,” “predict,” “project” or similar words, phrases or expressions. These forwardlooking statements are subject to various risks and uncertainties, many of which are outside the parties’ control. Therefore, you should not place undue reliance on such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include failure to obtain the tender of a Publicisgroupe.com 3/3 majority of the outstanding shares of Sapient common stock and regulatory approvals in a timely manner or otherwise; failure to satisfy other closing conditions to the proposed transaction; risks that the new businesses will not be integrated successfully or that the combined companies will not realize estimated cost savings, synergies and growth or that such benefits may take longer to realize than expected; failure to realize anticipated benefits of the combined operations; risks relating to unanticipated costs of integration; losses on media purchases and production costs incurred on behalf of clients; reductions in client spending, a slowdown in client payments and changes in client communication requirements; failure to manage potential conflicts of interest between or among clients; unanticipated changes relating to competitive factors in the advertising and marketing industries; ability to hire and retain key personnel; ability to successfully integrate the companies’ businesses; the potential impact of announcement or consummation of the proposed transaction on relationships with third parties, including clients, employees and competitors; ability to attract new clients and retain existing clients in the manner anticipated; reliance on and integration of information technology systems; changes in legislation or governmental regulations affecting the companies; international, national or local economic, social or political conditions that could adversely affect the companies or their clients; conditions in the credit markets; risks associated with assumptions the parties make in connection with the parties’ critical accounting estimates and legal proceedings; and the parties’ international operations, which are subject to the risks of currency fluctuations and foreign exchange controls, among others. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties that affect the parties’ businesses, including those described in Sapient’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and other documents filed from time to time with the SEC and those described in Publicis’ annual reports, registration documents and other documents filed from time to time with the French financial market regulator (Autorité des Marchés Financiers or “AMF”). Except as required under applicable law, the parties do not assume any obligation to update these forward-looking statements.

    • Raymond Chin Leads SapientNitro China’s Creative Team as Executive Creative Director

      POSTED ON: Jan 21, 2015

  • Raymond Chin Leads SapientNitro China’s Creative Team as Executive Creative Director

     

    21 January 2015 – Asia Pacific | SapientNitro, part of Sapient (NASDAQ: SAPE), strengthens its creative offering by bringing on board Raymond Chin, previously Creative Director at Wieden + Kennedy Shanghai, as newly appointed Executive Creative Director for SapientNitro China.

    In the past 15 years, Raymond has worked on accounts as varied as Starbucks, Levi’s, Jeep, adidas, Beats by Dre, Absolut, McDonald’s, Volkswagen, MOMO (China’s Tinder), Nike, United Airlines and Citibank with 7 of these years in digital and traditional leadership roles, while winning creative and effectiveness awards along the way.

    Reporting directly into SapientNitro’s Chief Creative Officer for APAC, Andy Greenaway, Raymond will work across a variety of SapientNitro key clients and new business. His primary focus will be to drive creative excellence across all of SapientNitro’s clients in China, as well as lead the team to shape and deliver work that breaks the boundaries between story and technology. 

    Andy says, “We’ve been looking for a full-time ECD in Shanghai for quite some time. Finding someone with the right balance of skills has been difficult. In Raymond, we have found that person. He is ambitious, energetic, intrinsically digital, brand oriented, and has the leadership skills to move us forward in an ever-complex world. On top of that, he is a thoroughly nice chap.”

    Torben Pheiffer, Managing Director, SapientNitro China added “Our ambition in China is to be a new breed of agency. We believe building great brands today is not about making ads, but about making worlds. Delivering on our ambition requires a team that can bring together very different perspectives, points of view, ways of structuring problems and ways of creating and inventing possibilities. And that is exactly what Raymond has been brought on board to help us achieve.”

    Of his new appointment Raymond commented, “SapientNitro believes in a potent cocktail of storytelling, digital experiences and creation of long-term platforms – this is the edge and unique spot that savvy China clients are looking for and need to progress. I am really excited to be joining the team and to be able to bring my thinking into the mix."

     

    For further media information please contact:

    EVELINA LYE, Marketing Lead, APAC

    desk +65 6671 4933 (ext 4009)  |  mobile +65 8588 9240  |  elye@sapient.com

     

    About SapientNitro:

    SapientNitro, part of Sapient®, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s Idea Engineers represent a connected powerhouse of creative, brand and technology expertise - one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients. We partner with industry-leading clients such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @SapientNitro.  

     

    Sapient is a registered service mark of Sapient Corporation.

     

     

    • SapientNitro’s Second Story Helps Vornado Realty Trust Launch Largest Interactive Advertising Display in the World

      POSTED ON: Nov 18, 2014

  • SapientNitro’s Second Story Helps Vornado Realty Trust Launch Largest Interactive Advertising Display in the World

    Dynamic LED screen will transform media landscape with enhanced audience engagement and interactivity

     

    NEW YORK; November 18, 2014—Second Story, part of SapientNitro (NASDAQ: SAPE), today announced that it has been engaged by Vornado Realty Trust to help unveil the largest LED advertising display in the world.  Installed in the heart of Times Square on the Marriott Marquis at 1535 Broadway, the interactive digital display stretches eight stories high and wraps the entire city block. The unveiling will transform the media landscape with its interplay of art, commerce and technology that pushes the boundaries of scale and interactivity.

    Second Story, in collaboration with world class digital artists, Universal Everything, produced an experience that includes a stunning, abstract graphic narrative broadcast for the screen, through over 23 million pixels, ten thousand times standard high-definition.  Selected participants at an exclusive pre-launch event this evening will co-create an abstract film that will be revealed on the display at launch to demonstrate the screen’s interactive capabilities.  The screen will be unveiled to the world at 7:30PM EST and will ultimately serve as a media space for retail and other commercial advertisers.

    “This groundbreaking display pushes the boundaries of storytelling for brands and redefines what’s possible in creating digital experiences for consumers in physical spaces,” said Donald Chesnut, SapientNitro Chief Experience Officer.  “The exhibit will enable audiences to experience media that is both gorgeous and fun, and allows tonight’s participants to be co-creators of content at a breathtaking scale.”

    The first-of-its-kind screen gives brands the ability to engage with audiences in entirely new ways. The interactive technology enables a variety of participatory experiences that blend the physical and digital, including the ability for pedestrians to use their mobile devices to influence and select the content that appears on the screen.

    “The potential for on-site interactivity creates unprecedented outdoor opportunities for brands to engage viewers,” said Chris Cobb, Second Story Creative Director.  “The capabilities of the display represent the next frontier for creating immersive experiences that allow always-on consumers and audiences to customize the brand content they want to interact with, in real-time.”

     

    About Second Story

    Second Story, part of SapientNitro, is a network of innovation labs pioneering new interactive experiences and pushing the boundaries of storytelling for brands and institutions across digital channels—web, mobile, and installations—to empower audiences to connect and share.

    Second Story designers collaborate with technologists to explore emerging technologies—such as facial recognition, gestural motion, interactive mapping and sensor technologies—and how they can be used to create innovative consumer experiences. The aim is to enhance, evolve, and expand interactive experiences that reward audience interaction with powerful, personalized pathways through content and the world of ideas.

    Second Story’s work has been recognized in every major interactive design competition and received hundreds of awards, including the One Show, South by Southwest and Sundance, and is included in the Smithsonian’s permanent research collection on information technology.  For more information, visit secondstory.com.

     

    About SapientNitro

    SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

     

    Sapient is a registered service mark of Sapient Corporation.

    • SapientNitro’s Second Story Helps Whole Foods Market Innovate the Shopping Experience in New Alpharetta, GA Store

      POSTED ON: Nov 12, 2014

  • SapientNitro’s Second Story Helps Whole Foods Market Innovate the Shopping Experience in New Alpharetta, GA Store

    Interactive installations advance the consumer experience with new ways to discover products, access information and make better purchase decisions

    ATLANTA — Second Story, part of SapientNitro (NASDAQ: SAPE), today announced the launch of four interactive experiences it created for Whole Foods Market’s new Alpharetta store, in the Avalon planned mixed-use development.The installations, placed in key shopping locations throughout the store, leverage the latest innovations and tools of a responsive environment.

    Located across the store’s café, produce, Whole Body and specialty wine and cheese departments, the installations create a more informative, entertaining and streamlined shopping experience—including connecting shoppers more closely to the farmers who provide the food they eat, and educating them on the sustainable growing practices that Whole Foods Market uses to rate farms in its new Responsibly Grown produce ratings program.

    “The bar on the retail experience is continually being raised, and today’s always-on shopper demands a more informative and immersive shopping experience, whether they are in a store, on their couch or on the go,” said Donald Chesnut, Chief Experience Officer for SapientNitro. “We used our pioneering approach to blending digital experiences in physical spaces to bring information from outside the store in, empowering shoppers with real-time information that allows them to make better buying decisions and to explore all the store has to offer in an engaging and entertaining way.”

    “Every Whole Foods Market is filled with these amazing stories about the foods we eat and the local farmers, ranchers, and fishermen who provide them,” said Joel Krieger, the Second Story Creative Director who led the program.“We designed the installations to connect shoppers to these stories in a new and meaningful way.”

    With the entire store as its canvas, Second Story created the following four interactive experiences:

    FARM… MEET TABLE

    To help Whole Foods Market connect its customers more closely to the real people that provide the food they eat, Second Story created this installation in the store’s café. An interactive wall of window panes offers shoppers a glimpse into the lives of the local suppliers.

    Each window is dedicated to a different local supplier, displaying real-time images from their Instagram feed, allowing customers a peek into authentic moments — such as hands patting down freshly planted herbs or shots of the farmer's daughter blowing out candles at her birthday party. Additional curated content such as Q&A, maps, and video profiles are displayed for each supplier.

    WISE WOOD

    Second Story created “Wise Wood,” a 12-foot tall x 2.5-foot wide wooden tower, to tell the story of Whole Foods Market’s new “Responsibly Grown” produce rating system. Customers—including families and children—can transform a farm landscape by pulling a series of wooden knobs, to learn more about a specific sustainable farming practice that is part of the program. For example, pulling the “Energy Conservation” knob causes a set of wooden windmills to appear out of the ground and start spinning. It’s an innovative demonstration of an “analog interactive” experience that brings stories to life, in an entirely non-digital format.

    Wise Wood is designed to help shoppers to use play to learn about pesticide and water use, the treatment of farm workers and waste management, and other issues surrounding the food they eat, so they can make more informed shopping decisions.

    WHOLE BODY MIRROR

    Whole Body Mirror is designed to help shoppers discover Whole Body products that match specific needs. Customers see their forms reflected in a “magic mirror” as one of three auras: Refresh, Energize, Relieve. They are prompted to align their whole body by mimicking a pose, such as becoming “zen”, flexing your muscles, or hugging yourself. Achieving a pose activates a burst of the shopper’s aura and reveals a product within Whole Body related to the pose just completed.

    PERFECT PAIRINGS

    Many shoppers become bewildered by the vast selection of wines, beers and cheeses in the specialty sections of Whole Foods Market. At the junction of these three sections, Second Story created an in-the-round installation of modular stacked crates to help shoppers discover products. On each of the three faces of the installation there is an exposed open crate, revealing one of three interactive touchscreens:

    • “Expand Your Palate” allows shoppers to discover products they might like based on their individual taste preferences. For example, tapping the tile “tastes like dark chocolate,” reveals a coffee and wine product recommendation. Tapping the “I like” tile for curry or BBQ ribs, reveals a relevant beer pairing for each.
    • “Celebrate Your Passion” is an Instagram feed of photos of favorite pairings from the Avalon, GA community using #WFMAvalon.
    • “Become a Connoisseur” educates and assists customers by answering questions such as, “I’m having a party, how much wine should I buy?” Or, “How do I make a cheese plate?”

    About Second Story

    Second Story, part of SapientNitro, is a network of innovation labs pioneering new interactive experiences and pushing the boundaries of storytelling for brands and institutions across digital channels—web, mobile, and installations—to empower audiences to connect and share.

    In labs in New York, Atlanta and Portland, Second Story designers collaborate with technologists to explore emerging technologies—such as facial recognition, gestural motion, interactive mapping and sensor technologies—and how they can be used to create innovative consumer experiences. The aim is to enhance, evolve, and expand interactive experiences that reward audience interaction with powerful, personalized pathways through content and the world of ideas.

    Second Story’s work has been recognized in every major interactive design competition and received hundreds of awards, including the One Show, SXSW and Sundance, and is included in the Smithsonian’s permanent research collection on information technology. For more information, visit secondstory.com.

    About SapientNitro

    SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    # # #

    Sapient is a registered service mark of Sapient Corporation.

    • Publicis Groupe to Acquire  Sapient in $3.7 Billion All-Cash Transaction

      POSTED ON: Nov 03, 2014

  • Publicis Groupe to Acquire  Sapient in $3.7 Billion All-Cash Transaction

    Transformative acquisition establishes Publicis Groupe as the clear leader in the digital age:

    • Accelerates achieving Publicis Groupe’s objective to become the leader at the convergence of communication, marketing, commerce and technology
    • Will create a platform to be named Publicis.Sapient -- the largest and most advanced -- focused exclusively on digital transformation and the dynamics of an always-on world across marketing, omni-channel commerce, consulting and technology
    • Publicis Groupe digital revenues will account for more than 50%, three years ahead of 2018 plan
    • Publicis Groupe strengthens leadership with Sapient CEO and Co-Chairman Alan J. Herrick joining Publicis Groupe senior management team (Directoire+) as CEO of Publicis.Sapient; Jerry A. Greenberg, Co-Founder and Co-Chairman of Sapient, joining Publicis Groupe Supervisory Board
    • Transaction approved unanimously by the Management and Supervisory Boards of Publicis Groupe and the Board of Directors of Sapient, which unanimously recommends Sapient shareholders accept the Publicis Groupe tender offer
    • Accelerates Publicis Groupe growth and accretive to headline EPS

     

    PARIS and BOSTON, November 3, 2014 – Publicis Groupe (Euronext Paris: FR0000130577, CAC 40) and Sapient (NASDAQ: SAPE) today announced that they have entered into a definitive agreement under which Publicis Groupe will acquire Sapient in an all-cash transaction for $25.00 per share. The agreement has been approved unanimously by the Management and Supervisory Boards of Publicis Groupe and the Board of Directors of Sapient.

    Maurice Lévy, Chairman and CEO of Publicis Groupe, said: “Sapient is a ‘crown jewel,’ a one of a kind company born in the technology space with strengths in marketing, communications, consulting and omni-channel commerce, all of which are equally important to best help clients achieve their digital transformation. It will also give Publicis Groupe access to new markets and creating new revenue streams. This acquisition fulfills many of Publicis Groupe’s objectives: we will enhance our leadership position in digital, achieve our goal of deriving 50% of our revenues from digital and technology three years ahead of our 2018 plan, and leverage technology, consulting capabilities to expand in new verticals, and offering new and exciting opportunities to our talents.”

    Alan J. Herrick, Sapient President, CEO and Co-Chairman, added: “This transaction provides substantial value to our shareholders, offers an ideal cultural match for our people and provides an opportunity to share a wealth of new capabilities with our clients. The Sapient team has been on a 24-year journey building a company with the objective of creating significant impact for our clients and the industries in which they operate. With Publicis Groupe, we have found a partner that accelerates the level of transformation we can drive into the marketplace.”

    About Sapient

    Sapient is a global services company that helps clients transform in the areas of marketing, omni-channel commerce and consulting. Founded in 1990 and publicly-listed on the NASDAQ since 1996, Boston, Massachusetts-based Sapient maintains a strong global presence with offices in 37 cities and 13,000 talented people. Sapient’s clients consist primarily of leading Global 2000 companies within the following industries: financial services, retail, technology & communications, consumer packaged goods, travel & leisure, automotive, energy services, and government, health & education. The company operates three divisions -- SapientNitro, Sapient Global Markets and Sapient Government Services -- that combine insight, strategy, creativity and technology to drive innovation and to help clients create business opportunities in a highly dynamic environment. The company, which has operations in the Americas, Europe and Asia-Pacific, generated $1.356 billion in revenue for the trailing twelve months ended June 30, 2014.

    ‘Viva la Difference!’: A New Unique Platform

    With the addition of Sapient, Publicis Groupe will be the leading global communication, marketing, omni-channel commerce and technology group with combined revenue in excess of €8 billion, combined EBITDA of approximately €1.3 billion and over 75,000 people worldwide.

    Technology continues to disrupt markets, causing clients to transform the way they do business. Clients must address a highly dynamic and evolving landscape that includes the acceleration of consumer empowerment, innovation and blurring industry lines.

    Publicis.Sapient will be Publicis Groupe’s newly created platform focused exclusively on digital transformation at the convergence of communication, marketing, commerce and technology. Leveraging the capabilities of SapientNitro, Sapient Global Markets, Sapient Government Services, DigitasLBi, Razorfish Global and Rosetta, Publicis.Sapient will be the unique global platform, delivering profoundly transformational services to clients through a model that has unmatched reach and capabilities.

    Publicis.Sapient will enhance Publicis Groupe’s global leadership, and will help clients better anticipate trends and continue to innovate in the fast-growing and highly dynamic digital environment. Sapient Global Markets has developed sophisticated and coveted services to transform how capital and commodity market players do business. Publicis Groupe intends to extend Sapient Global Markets’ strong position and will expand into new industry verticals. This will radiate through Publicis Groupe’s current portfolio in financial services and energy, while new sectors will also profit from these cutting-edge assets.

    Publicis.Sapient will be led by Alan J. Herrick, who has been Sapient’s Chief Executive Officer and a member of the Board of Directors since October 2006. During this time he has led the company through a sustained and significant period of growth. He was named Co-Chairman of the Board in June 2012. Mr. Herrick first joined Sapient in 1995 and was instrumental in the top- and bottom-line growth of Sapient’s key business units, having led operations in North America and Europe. He will also serve on Publicis Groupe’s Directoire+. Jerry A. Greenberg, founder and Board Co-Chairman of Sapient, will join Publicis Groupe’s Supervisory Board as an independent member.

    Maurice Lévy commented: “I am extremely pleased to welcome Alan to our senior management team, the Directoire+. He brings deep expertise in technology and the digital world with a stellar track record of innovation, leadership and growth. Our Board is equally pleased to welcome Jerry as a new independent Board member. These moves support our commitment to redefining the future for our clients.”

    Alan J. Herrick said: “Over the decades, Publicis Groupe has shown a high level of ethics, a great culture with ‘Viva la Difference!’ and a commitment to innovation and performance with some of the greatest leaders of the industry. All of us at Sapient are excited and proud to become part of the Publicis Groupe team and continue our ambition to reshape the value we can provide clients.”

    Strategic Rationale

    The world is undergoing significant transformation characterized by the impact of technology on society, empowered consumers, the rise of new communications channels, omni-channel commerce and one-to-one marketing. This new age of consumption demands a new marketing paradigm to serve the needs of companies to connect with empowered consumers. Publicis Groupe is leading the way.

    • A Crown Jewel in the Quest for Digital Business: Sapient provides a unique opportunity for Publicis Groupe by increasing its digital/interactive services exposure to 50% of revenue in 2015, while at the same time offering great opportunities for its people to expand their careers and for its clients to achieve their digital transformation objectives.
    • Unmatched Technology Capability: Sapient brings unmatched technology strength, both from front-end technologies that help shape innovative consumer experiences and from tremendous enterprise technology that helps clients address large scale IT issues in order to advance their business in a disrupted digital marketplace.
    • Globally Distributed Delivery Model: Leveraging the strength of Sapient’s global footprint will allow Publicis.Sapient to seamlessly perform services, delivering greater value to clients at a competitive cost and in an accelerated time frame. In an industry where talent is scarce, it also provides access to a highly desirable pool of talent in India thanks to the strong base that Sapient has built there over the last 15 years.
    • Accelerating Revenue Growth: The addition of Sapient, which delivered compound annual revenue growth of ~15% from 2010 to 2013, immediately boosts Publicis Groupe’s growth profile; the power of the combined platform is expected to drive strong revenue upside by improving the service offering available to existing clients of each company and creating opportunities to gain new clients through a differentiated offering.
    • Identified Cost Synergies: The combination of Publicis Groupe and Sapient is expected to drive cost savings through the integration of digital production leveraging Sapient’s substantial production infrastructure in India, real estate consolidation, G&A reductions and procurement savings.

    Financial Highlights and Transaction Terms

    The acquisition is expected to be accretive to Publicis Groupe’s headline EPS. In addition to generating run-rate annual cost synergies of €50 million, there will be substantial opportunities for Publicis.Sapient to work together with Publicis Groupe’s other businesses to create new avenues of growth.

    Under the terms of the agreement, Publicis Groupe will acquire all of the outstanding shares of Sapient for $3.7 billion, or $25.00 per share, in cash. The purchase price represents a 44% premium to Sapient’s closing stock price on October 31, 2014, the last trading day prior to the announcement of the agreement. Publicis Groupe expects to fund the purchase price with cash on hand and the proceeds of bank and/or capital market indebtedness, without issuing any new equity. In connection with its entry into the agreement, Publicis Groupe has obtained a firm financing commitment from Citi.

    The transaction has been unanimously approved by the Management and Supervisory Boards of Publicis Groupe and the Board of Directors of Sapient. The acquisition is structured as a cash tender offer for all Sapient shares.

    In connection with the tender offer, Jerry A. Greenberg, J. Stuart Moore, and Alan J. Herrick have entered into a tender and support agreement with Publicis Groupe pursuant to which they have agreed to tender an aggregate of approximately 18% of Sapient’s outstanding shares in the offer.

    The completion of the tender offer is subject to certain customary terms and conditions, including the tender of at least a majority of the outstanding shares of Sapient, antitrust and other regulatory clearances in the US, and antitrust clearance in Germany. The transaction is expected to close in the first quarter of 2015.

    The merger agreement provides that following the successful completion of the tender offer, Sapient will merge with a subsidiary of Publicis Groupe and become a wholly-owned subsidiary of Publicis Groupe, and all remaining outstanding shares of Sapient common stock will receive the same consideration paid to stockholders in the tender offer. Following the completion of the transaction, the common stock of Sapient will be delisted from Nasdaq.

    Publicis Groupe: “Leading the convergence of communications, marketing, commerce and technology”

    Comments by Maurice Lévy:

    Publicis Groupe first anticipated the promising shift to digital nearly ten years ago and has relentlessly and successfully invested in the tech space (Digitas, Razorfish, Rosetta, LBi and Nurun, to name a few of our successful acquisitions), initiating industry-first partnerships to enhance our core business and provide Publicis Groupe’s clients with best-in-class expertise. In doing so, we laid the first stones of a new marketing and communications era, one that would echo and engage empowered consumers from the New Age. Sapient is an integral part of our transformation, with its unique combination of marketing, omni-channel commerce and consulting and its depth of technology.”

    “This transformative acquisition is strategically sound for building the future of Publicis Groupe. It will offer great opportunities to our people all around the world, bring new capabilities to help our clients navigate the future. Moreover, it will generate higher growth, is accretive and will create value for our shareholders. We are very confident that integration will be smooth, effective and will generate the growth and cost synergies we expect.”

    Comments by Alan J. Herrick:

    “The newly created Publicis.Sapient platform will create significant opportunities for our tremendously talented people across the platform. We will also be able to deploy our capabilities on a global scale through Publicis Groupe’s significant international presence. With access to the world’s greatest creative talent and media expertise, as well as a strong global footprint, we will be better positioned to identify and pursue market opportunities all over the world.”

    Conference Call

    On Monday, November 3, 2014, at 8:00 AM CET/2:00 AM ET, Publicis Groupe and Sapient will host a webcast presentation to discuss the transaction. Links to the webcast and accompanying documents will be available on both Publicis Groupe’s and Sapient’s Investor Relations websites.

    Due to this transaction, the Publicis Groupe webcast previously scheduled for November 7, 2014, will be held at a later date, which will be announced shortly.

    Sapient Third Quarter Results

    Sapient expects to release its results and file its Form 10-Q for the third quarter ended September 30, 2014 on Thursday, November 6, 2014, after the close of regular U.S. market hours and does not intend to host an associated conference call and webcast given today’s announcement.

    Advisors

    BofA Merrill Lynch and Rothschild acted as financial advisors and Wachtell, Lipton, Rosen & Katz is serving as legal advisor to Publicis Groupe. Goldman, Sachs & Co. and Blackstone Advisory Partners L.P. acted as financial advisors and Cravath, Swaine & Moore LLP acted as legal advisor to Sapient.

    About Publicis Groupe

    Publicis Groupe (Euronext Paris FR0000130577, CAC 40) is one of the world’s leading communications groups. The Groupe offers a full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi, Nurun), advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia), healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs 63,000 professionals.

    www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook: www.facebook.com/publicisgroupe | Viva la Difference !

    About Sapient

    Sapient is a global services company that helps clients transform in the areas of business, marketing, and technology. The company operates three divisions that enable clients to gain a competitive advantage and succeed in an increasingly digital world. SapientNitro, Sapient Global Markets, and Sapient Government Services fuse insight, creativity, and technology to drive innovation and to help clients navigate complex business problems. Our approach is the subject of case studies used by MBA programs at Harvard and Yale. The company has operations in The Americas, Europe, and Asia-Pacific. For more information, visit www.sapient.com

     

    Contacts

        

     

    Publicis Groupe    

     

    Peggy Nahmany

     

    Corporate Communications

     

     + 33 (0)1 44 43 72 83

     

    Martine Hue

     

    Investor Relations

     

     + 33 (0)1 44 43 65 00

     

    Stéphanie Constand

     

    Investor Relations

     

     + 33 (0)1 44 43 74 44

     

     

     

     

     

     

     

    Sapient

     

     

     

     

     

    Stacy Simpson

     

    Chief Communications Officer

     

    +1 (914) 830-8510

     

     

     

     

     

    stacy.simpson@sapient.com

     

    Dean Ridlon

     

    Sapient Investor Relations           

     

    +1 (617) 963-1598

     

     

     

     

     

    dridlon@sapient.com

     

            

    Forward-Looking Statements

    This communication contains forward-looking statements (including within the meaning of the Private Securities Litigation Reform Act of 1995) concerning Sapient, Publicis Groupe, the proposed transaction and other matters. These statements may discuss goals, intentions and expectations as to future plans, trends, events, results of operations or financial condition, or otherwise, based on current beliefs of the management of Sapient and Publicis Groupe as well as assumptions made by, and information currently available to, such management. Forward-looking statements may be accompanied by words such as “aim,” “anticipate,” “believe,” “plan,” “could,” “would,” “should,” “estimate,” “expect,” “forecast,” “future,” “guidance,” “intend,” “may,” “will,” “possible,” “potential,” “predict,” “project” or similar words, phrases or expressions. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the parties’ control. Therefore, you should not place undue reliance on such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include failure to obtain the tender of a majority of the outstanding shares of Sapient common stock and regulatory approvals in a timely manner or otherwise; failure to satisfy other closing conditions to the proposed transaction; risks that the new businesses will not be integrated successfully or that the combined companies will not realize estimated cost savings, synergies and growth or that such benefits may take longer to realize than expected; failure to realize anticipated benefits of the combined operations; risks relating to unanticipated costs of integration; losses on media purchases and production costs incurred on behalf of clients; reductions in client spending, a slowdown in client payments and changes in client communication requirements; failure to manage potential conflicts of interest between or among clients; unanticipated changes relating to competitive factors in the advertising and marketing industries; ability to hire and retain key personnel; ability to successfully integrate the companies’ businesses; the potential impact of announcement or consummation of the proposed transaction on relationships with third parties, including clients, employees and competitors; ability to attract new clients and retain existing clients in the manner anticipated; reliance on and integration of information technology systems; changes in legislation or governmental regulations affecting the companies; international, national or local economic, social or political conditions that could adversely affect the companies or their clients; conditions in the credit markets; risks associated with assumptions the parties make in connection with the parties’ critical accounting estimates and legal proceedings; and the parties’ international operations, which are subject to the risks of currency fluctuations and foreign exchange controls, among others. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors, as well as those described in the tender offer documents to be filed by Publicis Groupe and the Solicitation/Recommendation Statement to be filed by Sapient and the other risks and uncertainties that affect the parties’ businesses, including those described in Sapient’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and other documents filed from time to time with the Securities and Exchange Commission (the “SEC”) and those described in Publicis Groupe’s annual reports, registration documents and other documents filed from time to time with the French financial market regulator (Autorité des Marchés Financiers or “AMF”). Except as required under applicable law, the parties do not assume any obligation to update these forward-looking statements.

    Additional Information and Where to Find It

    The tender offer for the outstanding shares of Sapient referenced in this communication has not yet commenced. This is for informational purposes only and is neither an offer to purchase nor a solicitation of an offer to sell shares, nor is it a substitute for the tender offer materials that Publicis Groupe and 1926 Merger Sub Inc. (“Merger Sub”) will file with the Securities and Exchange Commission (“SEC”). At the time the tender offer is commenced, Publicis Groupe and Merger Sub will file tender offer materials on Schedule TO, and thereafter Sapient will file a Solicitation/Recommendation Statement on Schedule 14D-9 with the SEC with respect to the tender offer. THE TENDER OFFER MATERIALS (INCLUDING AN OFFER TO PURCHASE, A RELATED LETTER OF TRANSMITTAL AND CERTAIN OTHER TENDER OFFER DOCUMENTS) AND THE SOLICITATION/RECOMMENDATION STATEMENT WILL CONTAIN IMPORTANT INFORMATION. HOLDERS OF SHARES OF SAPIENT COMMON STOCK ARE URGED TO READ THESE DOCUMENTS CAREFULLY WHEN THEY BECOME AVAILABLE (AS EACH MAY BE AMENDED OR SUPPLEMENTED FROM TIME TO TIME) BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION THAT HOLDERS OF SHARES OF SAPIENT COMMON STOCK SHOULD CONSIDER BEFORE MAKING ANY DECISION REGARDING TENDERING THEIR SHARES. The Offer to Purchase, the related Letter of Transmittal and certain other tender offer documents, as well as the Solicitation/Recommendation Statement, will be made available to all holders of shares of Sapient common stock at no expense to them. The tender offer materials and the Solicitation/Recommendation Statement will be made available at no charge on the SEC’s website at www.sec.gov. Investors may also obtain a free copy of the Solicitation/Recommendation Statement and other documents (when available) free of charge from Sapient at www.sapient.com or by directing a request to Sapient at dridlon@sapient.com

    # # #

     

    • SapientNitro’s Melbourne Office Expands Executive Team and Amplifies Creative Product with Associate Creative Director Michael Kennedy

      POSTED ON: Oct 21, 2014

  • SapientNitro’s Melbourne Office Expands Executive Team and Amplifies Creative Product with Associate Creative Director Michael Kennedy

    21 OCTOBER 2014 – SapientNitro, part of Sapient (NASDAQ: SAPE), has appointed Associate Creative Director Michael Kennedy as Creative lead on its Melbourne business, to expand the management team of Aaron Tobin, Director of Client Service and National Strategy Director, Phil Phelan, who last week addressed TEDx Melbourne on the topic ‘After Silicon: The next creative technologies.’

    Kennedy’s appointment comes at an exciting time, as the agency experiences rapid growth on the back of recent new business wins including Lead Digital Agency for FMCG giant Mondelez and Marketing and Technology Lead for Carlton & United Breweries.

    He has spent the past year in the SapientNitro Sydney office spearheading the agency’s transformation of their creative approach through the blending of technology, UX and advertising creative disciplines. His earlier career in Sydney saw him working on Microsoft and then IBM at Ogilvy & Mather, before moving north to Queensland where he worked at Publicis Mojo, Clemenger and GPY&R before landing at SapientNitro in 2010.

    “I’ve spent the past few years re-digitising myself at this incredible company that survived the dot-com bust to emerge as a leading light in the integration of inter-disciplinary thinking,” Kennedy said.

    “In many ways the big techs were way ahead of the market in the 90s, and a lot of the visionary thinking we were coming to terms with then has been re-imagined and deployed by much nimbler entities, like SapientNitro and the clients we create and build for. What’s exciting is the way traditional advertising has found a new lease of life in a new, always-on world where the complexity of brand-customer connection is everything and creativity has new purpose.”

    Marcos Kurowski, SapientNitro Managing Director Australia said, “During his 4 years with us, Mike has been a driving force in bridging the worlds of technology and story. His insatiable intellectual curiosity, depth of experience in telling brand stories, and love of teaching make him a unique talent in the rapidly changing creative landscape. His move to Melbourne will allow Aaron and the team to further build upon their success over the past 12 months, with a particular focus on our creative product.”

    A passionate coach and mentor, Michael is a copywriting lecturer for The Communications Council and has taught within the Master in Advertising degree at the Queensland University of Technology, in the Marketing School at Bond University and in the Design Faculty of Griffith University. These skills have been a key to his role as a ‘change agent’ at SapientNitro, bringing two decades of advertising and direct marketing experience to a company that has invested heavily in developing a completely new approach to breaking the boundaries between technology and creativity.

    The SapientNitro model of StoryscapingSM  - as told in the eponymous New York Times bestselling book – is a roadmap to that new approach for clients, put into action by unique SapientNitro ‘blended’ teams who create ideas and systems that span the physical, virtual and emotional worlds to create brand stories with no ‘off’ switch.

     

     

    For further media information please contact:

    EVELINA LYE, Marketing Lead, APAC

    desk +65 6671 4933 (ext 4009) | mobile +61 2 9581 2961  |  elye@sapient.com

     

    About SapientNitro:

    SapientNitro, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking.

    SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, and in Australia include Ardent Leisure (Dreamworld), BT Financial Group, Carlton & United Breweries (CUB), Comvita, Luxottica (OPSM), Mondelēz International (Cadbury Dairy Milk, Kraft Peanut Butter Spreads, Philadelphia, Dairylea, and Zoosh), ResMed, RACQ, Suncorp, Super Retail Group, Tourism and Events Queensland (TEQ), and Unilever (ice cream division).

    We serve our clients in 31 cities across The Americas, Europe and Asia-Pacific and in Australia have offices in Sydney, Melbourne and Brisbane. For more information, visit www.sapientnitro.com or follow us on Twitter @SapientNitro.  

    Sapient is a registered service mark of Sapient Corporation.

     

    # # #

     

     

     

    • SapientNitro Australia Launches Comvita Global Commerce Platform

      POSTED ON: Sep 29, 2014

  • SapientNitro Australia Launches Comvita Global Commerce Platform

    SapientNitro, part of Sapient (NASDAQ: SAPE), has launched international health products company, Comvita’s (NZSX: CVT) next-generation global commerce platform. Comvita appointed SapientNitro as their digital partner in April 2013 and tasked the agency with establishing a new direct-to-consumer e-commerce model designed to increase the company’s revenue from online direct-to-consumer sales.

    The pilot phase of the platform included the launch of the UK and Japan and has now continued with the launch of local online shopping capability for the US, Australia and New Zealand. Further Asian markets are expected before the end of the year.

    Comvita, an innovative global company with a long established reputation for premium quality health products, have big ambitions to change the world by selling products that improve people’s health and lives by tapping into the power of nature.

    Like many other brand manufacturers that have historically depended on a wholesale model for distribution, Comvita wanted to establish a direct relationship with customers in order to further increase their revenue and deliver exceptional value over the long term to all of their consumers. The SapientNitro-built commerce platform enhances Comvita’s ability to understand its end consumers and extend the relationship beyond the transaction.

    Marcos Kurowski, Managing Director at SapientNitro Australia says, "We are thrilled to be working with Comvita as they pursue their ambition to build a truly global business. Being able to not just engage, but also transact directly with their consumers is key to achieving that ambition. The e-­‐ commerce platform we have delivered and continue to evolve with them gives them global scale and reach beyond in-­‐store markets they already operate in. Owning the transaction with their consumers will help Comvita develop a much deeper understanding of who their consumers are and how to build a lifetime relationship that transcends a product purchase. We look forward to continuing the journey of innovation and growth with Comvita."

    The journey began with SapientNitro applying their proprietary Storyscaping methodology to establish Comvita’s Organising Idea, the anchor point of all future brand storylines, as well as defining their Storyscape, which provided the strategic framework to position these stories within the experience spaces that the brand would play in.

    Comvita’s new online presence and websites are supported by a call centre application, which lets customer service agents immediately place an order on the commerce platform on behalf of the end customer while on the phone. The creative execution and user experience of the websites are designed to emulate the sustainability and authenticity of the company’s value and bring the feeling of the brands’ New Zealand origins into the digital world.

    Looking ahead, the platform will serve as the foundation for fulfilling Comvita’s omnichannel strategy, linking physical stores with online commerce to deliver amazing experiences for Comvita’s customers no matter where in the world they are.

    Comvita’s Chief Operating Officer, Scott Coulter says, "SapientNitro’s work has been a fantastic effort. We’re all impressed by the sites’ ease of use, speed and product offering and how seamlessly everything plays and transacts. SapientNitro have not just helped us build a platform for connecting with our consumers directly, but a platform for understanding and deepening our relationships with our consumers. The next part of our journey with SapientNitro sees us extending our Storyscape globally, which they helped us create, building the brand and bringing it to life in the physical world."

     

    About SapientNitro:
    SapientNitro, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-­‐on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-­‐ending stories across brand communications, digital engagement, and omni-­‐channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking.

    SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-­‐changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-­‐Cola Company, Lufthansa, Target and Vodafone, and in Australia include Ardent Leisure (Dreamworld), BT Financial Group, Carlton & United Breweries (CUB), Comvita, Luxottica (OPSM), Mondelēz International (Cadbury Dairy Milk, Kraft Peanut Butter Spreads, Philadelphia, Dairylea, and Zoosh), ResMed, RACQ, Suncorp, Super Retail Group, Tourism and Events Queensland (TEQ), and Unilever (ice cream division).

    We serve our clients in 31 cities across The Americas, Europe and Asia-­‐Pacific and in Australia have offices in Sydney, Melbourne and Brisbane. For more information, visit www.sapientnitro.com or follow us on Twitter @SapientNitro.

     

    Sapient is a registered service mark of Sapient Corporation.

    # # #

    • SapientNitro Unveils Global LYCRA® MOVES YOU™ Consumer Advertising Campaign

      POSTED ON: Sep 21, 2014

  • SapientNitro Unveils Global LYCRA® MOVES YOU™ Consumer Advertising Campaign

    London, UK – September 22, 2014 SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that it has created a global consumer advertising campaign for LYCRA®, the fibre brand owned by INVISTA™. The new LYCRA® MOVES YOU™ campaign, SapientNitro’s first work for the LYCRA® brand since its appointment as the brand’s global advertising agency of record, broke in Brazil on TV Globo yesterday and will be rolled out globally across INVISTA’s markets over the coming months.

    LYCRA® MOVES YOU™ emphasizes the freedom and flexibility that the LYCRA® fibre brings to clothes and how this inspires you to express yourself physically, emotionally and creatively. It features a range of TV commercials directed by award-winning Philippe André and print executions by internationally acclaimed photographer, Rankin.

    TV advertising, in 60”, 30” and 15” cuts, features a young woman wearing a range of LYCRA® fibre infused garments. She is transported through a series of different situations in a typical day, and in these environments each dramatic movement her body makes is captured in a time-lapse ‘trail’ effect to convey the new LYCRA® MOVES YOU™ campaign idea. The action is set to the soundtrack of Nouvelle Vague’s ‘Dance With Me’ track, which was specially re-recorded to change the lyrics to ‘Move With Me’.

    The advertising is designed to engage emotionally with consumers by increasing awareness of the qualities the LYCRA® brand offers as a fibre. Its ultimate aim is to force brand reappraisal and create desirability right along the entire apparel value chain – fabric mills, garment brands, retailers and consumers.

    Using its StoryscapingSM approach, SapientNitro developed LYCRA® MOVES YOU™ as a powerful organizing idea to create integrated, immersive experiences across a range of media and business contexts to communicate the new LYCRA® brand story. Wider activity includes a trade-targeted website and point of sale, followed in 2015 by consumer digital, social and innovative in-store activity.

    Denise Sakuma, LYCRA® Brand Global Director, says: “We are excited to set off a LYCRA® brand movement at both trade and consumer levels globally. The LYCRA® MOVES YOU™ campaign is the perfect platform to communicate for the first time to consumers that LYCRA® is a brand of fibre that gives wearers fit, comfort and the freedom to move. We are making the LYCRA® brand and fibre visible to consumers.”

    Nigel Vaz, SVP and European Managing Director at SapientNitro, says: “LYCRA® MOVES YOU™ is a powerful campaign platform that will force reappraisal by making people more aware of LYCRA® and its role in modern day clothing brands. We’re proud to work with such an exceptional global innovator as INVISTATM and help them put their world-class LYCRA® brand back where it belongs.”

     

    CREDITS:

    TV

    Client: INVISTA™

    Product: LYCRA®

    Agency: SapientNitro

    Creative Director: Justin Barnes

    Agency Producer: Stephen Worley

    Client Services Director: Mike Falconer

    Account Director: Naomi Hirst

    Production Company: Independent Films

    Director: Philippe André

    Producer: Cathy Green

    Director of Photography: David Ungaro

    Editing: Final Cut

    Post-production and visual effects: Glassworks

    Music: Nouvelle Vague, "Dance With Me”

    Sound production: Wave

    PRINT

    Client: INVISTA™

    Product: LYCRA®

    Agency: SapientNitro

    Photographer: Rankin

    Creative Director: Justin Barnes

    Client Services Director: Mike Falconer

    Account Director: Naomi Hirst

    Art Buyer: Sophie Hinds

    Post-Production: PICS Picture and Imaging Consultants

    ENDS

     

    About INVISTA

    With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.

    About SapientNitro

    SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement and omni-channel commerce. We call it StoryscapingSM, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    Safe Harbor Statement

    This press release contains forward-looking statements — in particular, those related to the timing and characteristics of campaigns — that involve a number of risks and uncertainties. All forward looking statements are based upon current expectations and beliefs and various assumptions. Actual results could differ materially from management's expectations and the forward-looking statements contained in this release.  A number of factors could cause actual events to differ materially from those indicated, including, without limitation: a reduction in the demand for the company's services in light of the current or future economic environment; the company's ability to accurately set fees for and complete projects on a timely basis; the acceptance of the company's services, and other risks and uncertainties as set forth in the company's filings with the SEC, including without limitation the most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.  Any forward-looking statement speaks only as of the date on which it is made, and the company undertakes no obligation to update any forward-looking statements for any reason, including to reflect events or circumstances after the date on which such statements are made or to reflect the occurrence of anticipated or unanticipated events or circumstances, except as required by law.

    # # #

    Sapient is a registered service mark of Sapient Corporation.

    • Consumer Goods Giant Mondelēz Appoints SapientNitro as their lead digital agency across Australia

      POSTED ON: Aug 04, 2014

  • Consumer Goods Giant Mondelēz Appoints SapientNitro as their lead digital agency across Australia

     

    4 August 2014, Australia – Mondelēz International announced today it has appointed SapientNitro, part of Sapient (NASDAQ: SAPE), as their lead digital agency across Australia after a competitive pitch.

    SapientNitro is now responsible for all digital activity across all interactive platforms; web, mobile, and social as well as delivering digital creative, content, analytics, and technical execution across their portfolio of confectionery and food brands, including Cadbury Dairy Milk, Kraft Peanut Butter Spreads, Philadelphia, and Zoosh amongst others.

    Earlier in the year it was reported that the consumer goods giant’s global goal is to grow mobile and digital from about a quarter of its media budget to more than half of all spending by 2016, said Mark Clouse, the company's North American president. In Australia these numbers could reach 60% by 2015 and increasingly, as many of the company’s smaller brands are shifting all their ad dollars into digital, SapientNitro will also become those brands’ de facto ‘agency of record’.

    Mondelēz International Head of Marketing Services, Anthony Ho said, “We appointed SapientNitro because their agency was the clear stand-out at demonstrating they had the speed and blended skillsets of technology and creative we needed to help achieve our ambition; to work in new ways in a world that is changing dramatically due to digital. Their technology pedigree will support us through what will be a massive ‘whole of company’ digital transformation piece. A big focus for us is on creating content that helps each of our brands tell their unique stories. We really believe in SapientNitro’s Storyscaping approach - that’s what we want.”

    SapientNitro Vice President & Managing Director Australia Marcos Kurowski said, “For us it’s an amazing opportunity to work with a great company with wonderful brands and accelerate both their investment in digital as well as their results. We all know digital plays such a big role in people’s lives today and at SapientNitro we are uniquely positioned to bring together systems thinking and storytelling which will help Mondelēz connect with their consumers in powerful ways. We are very much looking forward to our partnership together”

     

    Ends

     

    For further media information please contact:

    EVELINA LYE, Marketing Lead, APAC

    desk +65 6671 4933 (ext 4009) | mobile +612 9581 2961 | elye@sapient.com

     

    About SapientNitro:

    SapientNitro, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking.

    SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, and in Australia include Ardent Leisure (Dreamworld), BT Financial Group, Carlton & United Breweries (CUB), Comvita, Luxottica (OPSM), Mondelēz International (Cadbury Dairy Milk, Kraft Peanut Butter Spreads, Philadelphia, Dairylea, and Zoosh), ResMed, RACQ, Suncorp, Super Retail Group, Tourism and Events Queensland (TEQ), and Unilever (ice cream division).

    We serve our clients in 31 cities across The Americas, Europe and Asia-Pacific and in Australia have offices in Sydney, Melbourne and Brisbane. For more information, visit www.sapientnitro.com or follow us on Twitter @SapientNitro.

    Sapient is a registered service mark of Sapient Corporation.

    # # #

     

    • Clear’s New Global Digital Platform Unites International Brand

      POSTED ON: Jul 23, 2014

  • Clear’s New Global Digital Platform Unites International Brand

    Unilever’s CLEAR Hair Care brand have partnered with SapientNitro, its global digital agency to begin delivering a new interactive presence. The new CLEAR website is built on Unilever’s global digital market platform and uses a central content management system to introduce a number of new features which include; e-commerce, mobile-specific templates and social network opportunities for different markets. All content plays to one universal template for cohesive branding, meaning targeted local improvements can be executed quickly on a global scale as well as providing a consistency in tone, messaging and user experience across platforms.

    For the launch of the global website, SapientNitro is working with CLEAR’s global creative agency, Arcade, for the creative elements and visuals. SapientNitro will also program manage multiple market requirements, with over 40 unique local agencies to ensure a successful worldwide rollout.

    The platform is now live in, China, Italy, Brazil, Japan along with a global hub which houses them. The website rollouts will continue over the next 10 months and include launches in 70 more countries, many  of which are in Asia Pacific.

    Tyler Muñoz, SapientNitro’s Client Services Director, said that “working with the CLEAR team is an exciting assignment given the complex markets the brand operates in. This is the largest activation within Unilever’s global digital marketing platform and in partnership with the global brand team we have been able to provide improvements for consumers' digital experience at a local market level.”

    About SapientNitro:

    SapientNitro, part of Sapient®, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s Idea Engineers represent a connected powerhouse of creative, brand and technology expertise - one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients. We partner with industry-leading clients such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @SapientNitro.  

     

    Sapient is a registered service mark of Sapient Corporation.

    # # #

    • SapientNitro Creates Origin First – DATE OF ORIGIN

      POSTED ON: Jun 26, 2014

  • SapientNitro Creates Origin First – DATE OF ORIGIN

    26 June 2014SapientNitro, part of Sapient (NASDAQ: SAPE), has created an Origin first – DATE OF ORIGIN.

    Every year, tens of thousands pack Suncorp Stadium to watch the State of Origin, with many blues supporters travelling from interstate.

    SapientNitro Australia and Tourism and Events Queensland saw this as a great opportunity for Queensland to show off its holiday destinations and prove anyone can fall in love in Queensland, even bitter rivals.

    While New South Wales and Queensland battle it out on the field, eight single blues supporters from Sydney and eight single maroons supporters will have 80 minutes to hit it off at the very first DATE OF ORIGIN.

    Singles can enter via the Nova Win page by answering where their ultimate date in Queensland would be and why.

    All winners will attend a pre-game event at Bacchus – a unique venue in Brisbane with a bar, restaurant and rooftop pool. They’ll also get VIP tickets to Game 3, an accommodation package and Sydney entrants will get free flights to Brisbane.

    “What better way to turn years of bitter rivalry into a genuine love for Queensland? This unique format will be exciting to see unfold as we count down to game 3,” said Creative Director of SapientNitro, Ralph Barnett.

    Along with media partners Nova FM and mX, SapientNitro Australia launched the event to be held on July 9 at Game 3, Suncorp Stadium.

    dateoforigin.com.au 

     

    Client: Tourism and Events Queensland

    Creative Director: Ralph Barnett

    Art Director: Sarah Chernishov

    Copywriter: Jon Pickersgill, Kirsten Twigg

    Retouching/Design: John Shard

    Account Director: Natalie Hocking

    Account Executive: Pia Grose

    Agency Producer: Melissa Ashman

    Photographer: Jesse Smith

    Radio Production: Cutting Edge

    Media: UM

    Media Partner: Nova FM

     

    Ends

     

    For further media information please contact:

    EVELINA LYE, Marketing Lead, APAC

    desk +65 6671 4933 (ext 4009) | mobile +61 2 9581 2961  |  elye@sapient.com

     

    About SapientNitro:

    SapientNitro, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking.

    SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, and in Australia include Ardent Leisure (Dreamworld), BT Financial Group, Carlton & United Breweries (CUB), Comvita, Luxottica (OPSM), Mondelēz International (Cadbury Dairy Milk, Kraft Peanut Butter Spreads, Philadelphia, Dairylea, and Zoosh), ResMed, RACQ, Suncorp, Super Retail Group, Tourism and Events Queensland (TEQ), and Unilever (ice cream division).

    We serve our clients in 31 cities across The Americas, Europe and Asia-Pacific and in Australia have offices in Sydney, Melbourne and Brisbane. For more information, visit www.sapientnitro.com or follow us on Twitter @SapientNitro.  

     

    Sapient is a registered service mark of Sapient Corporation.

     

    # # #

     

     

     

     

    • SapientNitro’s Nigel Vaz joins ‘The Marketing Society’ Board

      POSTED ON: Apr 25, 2014

  • SapientNitro’s Nigel Vaz joins ‘The Marketing Society’ Board

    London, UK – April 25th 2014 – SapientNitro, part of Sapient (NASDAQ: SAPE), announced today that Nigel Vaz, SVP and European Managing Director, has been elected to the Management Board of The Marketing Society – the UK’s leading marketing association.

    Vaz takes up the non-executive role of Director for The Marketing Society – a not-for-profit organisation owned by its members – with immediate effect. He joins a 22-person Board of senior marketers that includes Google’s Vice President of Marketing Yonca Brunini, British Airways Head of Brands and Marketing Abi Comber, P&G’s Corporate Marketing Director Roisin Donnelly and John Lewis Director of Marketing Craig Inglis. The Marketing Society’s President, on a two-year term, is CEO of United Biscuits Martin Glenn.      

    The Marketing Society is an exclusive network of 2,600 senior marketers that exists to encourage members to become bolder leaders by supporting the development of leading-edge thinking and seeking out and promoting evidence of effective marketing. Over the 55 years of its existence, the Society has become one of the most influential drivers of marketing in the world.

    Vaz’s appointment comes early in the two-year tenure of Marketing Society President Martin Glenn, the CEO of United Biscuits and a former Pepsico marketer. As one of relatively few senior marketers to have made the transition to CEO, Glenn aims to equip The Marketing Society to enable more marketers to rise to the top of their organisations by championing the financial value of marketing excellence.

    A member of Sapient’s global leadership team, Vaz’s roots are in business strategy, where he has consistently helped clients to build businesses and create sustainable value propositions for their brands by operating at the intersection of strategic thinking, creativity and technology. Prior to Sapient, he was a successful entrepreneur, as co-founder and Managing Director of a public company with interests in telecoms, consulting and connectivity solutions.

    Vaz joined Sapient in 2000 and has helped to take SapientNitro in London from a startup a decade ago to become the largest independent agency in the UK today. The agency works with some of the biggest brands in the world – including Audi, Lufthansa, Marks and Spencer, Royal Bank of Scotland, Sky, Tesco, Unilever and Vodafone. Vaz is an elected member of the Institute of Practitioners in Advertising (IPA) Council, Ambassador and Digital Hall of Fame Inductee at the British Interactive Media Association (BIMA) and reigning ‘Individual of the Year’ for the DADIs (Drum Awards for Digital Industries).

    Stephen Maher, Chairman of The Marketing Society, said: “I am really excited that Nigel has accepted our invitation to join the Board. With our drive to truly internationalise The Marketing Society – and our successful launch last week in Asia was our first stage on this exciting journey – as well as our desire to drive the tech and digital agenda even more with our members, Nigel is the perfect candidate to join our stellar Board and further support Marketing Society Chief Executive Hugh Burkitt, Managing Director Gemma Greaves and the team in Teddington in their brilliant work.”

    SapientNitro’s Vaz said: “The Marketing Society’s mission is to help members to think differently about the challenges they face, and to become bolder leaders as a result. As the pace of technological change accelerates and empowers connected consumers globally, the need to have empowered marketers fully equipped to drive the transformational agenda at the top of their organisations has never been greater. I’m delighted to have been invited to join the Board and to help drive forward the Society’s agenda.”

    ----

    About SapientNitro

    SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement and omni-channel commerce. We call it StoryscapingSM, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    # # #

    Sapient is a registered service mark of Sapient Corporation.

    • INVISTA Names SapientNitro Global Advertising Agency of Record for the LYCRA® Brand

      POSTED ON: Jan 30, 2014

  • INVISTA Names SapientNitro Global Advertising Agency of Record for the LYCRA® Brand

    SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that it has been appointed global advertising agency of record for the LYCRA® brand. INVISTA, which owns the LYCRA® brand, has tasked SapientNitro with responsibility for global brand strategy, advertising, digital, social and customer experience. The appointment aims to bring to life the brand’s positioning through a connected ecosystem of experiences across advertising, digital engagement and multi-channel marketing efforts designed to drive deeper engagement with their consumers and customers.

    INVISTA’s decision to assign a new global advertising agency of record comes as it places renewed emphasis on the LYCRA® brand, making clear its product advantage – and enhancing its appeal along the entire apparel value chain – mills, packagers, brands, retailers and consumers.

    Bob Kirkwood, Executive Vice-President of Marketing at INVISTA, says: “LYCRA® is one of the best known ingredient brands globally and we have high aspirations for the brand. We want to communicate our LYCRA® brand positioning to the millennial generation and build a consumer following of LYCRA® brand ambassadors.”

    The global LYCRA® brand account will be run out of SapientNitro’s London office. The work will involve TV-led brand advertising as well as co-operative campaigns with famous garment and retailer brands and will be rolled out globally across key regions in 2014.  The campaign will also include print, digital and social activities to create integrated, immersive stories and experiences that live across brand communications in today’s always-on world.

    Nigel Vaz, SVP and European Managing Director at SapientNitro, says: “INVISTA is an exceptional global innovator. INVISTA, owner of the LYCRA® brand, is a fantastic global advertising account win for us and a powerful demonstration of where our StoryscapingSM approach - which combines the power of storytelling with systems thinking to allow brands to create not just ads but worlds - can take us and our clients.”

    About INVISTA
    With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.

    About SapientNitro

    SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement and omni-channel commerce. We call it StoryscapingSM, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    Safe Harbor Statement

    This press release contains forward-looking statements — in particular, those related to the timing and characteristics of campaigns — that involve a number of risks and uncertainties. All forward looking statements are based upon current expectations and beliefs and various assumptions. Actual results could differ materially from management's expectations and the forward-looking statements contained in this release.  A number of factors could cause actual events to differ materially from those indicated, including, without limitation: a reduction in the demand for the company's services in light of the current or future economic environment; the company's ability to accurately set fees for and complete projects on a timely basis; the acceptance of the company's services, and other risks and uncertainties as set forth in the company's filings with the SEC, including without limitation the most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.  Any forward-looking statement speaks only as of the date on which it is made, and the company undertakes no obligation to update any forward-looking statements for any reason, including to reflect events or circumstances after the date on which such statements are made or to reflect the occurrence of anticipated or unanticipated events or circumstances, except as required by law.

    # # #

    Sapient is a registered service mark of Sapient Corporation.

    • ‘House of LUX’ The Online World Making Women Feel Fabulous

      POSTED ON: Jan 15, 2014

  • ‘House of LUX’ The Online World Making Women Feel Fabulous

    15 January 2014 – Feel Fabulous. Do Fabulous. That’s the Lux motto. And that’s why, to ensure every woman who comes into contact with their range of Lux Skin Treats feels fabulously feminine, LUX have developed ‘House of Lux’ (www.houseoflux.com) along with their global digital agency SapientNitro and content partner Yahoo.

    A social platform for millions of Lux Lovers to inspire and be inspired by everything fabulously feminine, the House builds a community where users can access customised content based on their usage and feelings.

    The 12 rooms in the House have been created to represent emotions evoked by the different fine fragrances in Lux Skin Treats. In each room, Lux Lovers are treated to a treasure trove of fine fragrance, beauty, fashion, and lifestyle content. Articles serve as inspiration for Lux Lovers to submit their own fabulous finds, and share these finds with other fabulous women across the internet.

    Lux Lovers themselves curate the House, together with a team of local fashion and lifestyle magazine writers. Users can join as members, post comments/ photos, share, love and follow other members on the site.

    Yvonne Chang, Managing Director – India & South East Asia, Yahoo said “This is a first-of-its kind partnership where Yahoo will provide original content to Unilever’s House of Lux website. The coming together of our brands will create a rich and engaging experience for millions of women whether they are looking for fashion tips or finding an exotic location for their next holiday.”

    ‘House of Lux’ brings to life a complete holistic experience for Lux Lovers that leverages all existing social platforms, allowing Lux to cultivate a deeper more personal relationship with women. The global site has already launched in Singapore and Malaysia with the first wave of local rollouts including Indonesia and South Africa.

    “Since the brand was born in 1925, Lux has been dedicated to making women feel fabulous every day with its beautifully scented soaps and toiletries. With the House of Lux, we wanted to make this mission come to life in an engaging manner, providing women around the world with a platform where we can inspire them but also where they can share and inspire each other with their own fabulous finds. Because we know that when women feel fabulous, they get a lot more out of life.” Anne Radmacher, Global Brand Vice-President, Unilever Lux, said.

    Scarlett Lok, Head of Client Services at SapientNitro, added, “Launching House of Lux has been a fabulous journey. It’s not often you get to work on a brand that believes and invests in putting the consumer first by creating meaningful dialogue with them.  I’m excited to see how the House of Lux evolves and grows as the social platform that inspires women to feel fabulous every day!”

     

    For further media information please contact:

    EVELINA LYE, Marketing Lead, APAC

    desk +65 6671 4933 (ext 4009)  |  mobile +65 8588 9240  |  elye@sapient.com

     

    About SapientNitro:

    SapientNitro, part of Sapient®, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s Idea Engineers represent a connected powerhouse of creative, brand and technology expertise - one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients. We partner with industry-leading clients such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @SapientNitro.  

     

    Sapient is a registered service mark of Sapient Corporation.

     

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    • Award Winning Creative Agency La Comunidad Joins SapientNitro

      POSTED ON: Jan 14, 2014

  • Award Winning Creative Agency La Comunidad Joins SapientNitro

    Union Connects Agency Leaders in Pursuit of Redefining Storytelling for an Always-on World

    BOSTON AND MIAMI – January 15, 2014 – SapientNitro, part of Sapient (NASDAQ: SAPE), today announced its acquisition of La Comunidad, a leading creative agency renowned for award-winning, engaging campaigns that consistently break boundaries in cross-cultural marketing.

    Founded in 2001 by brothers José and Joaquín Mollá, La Comunidad, one of the most awarded agencies in the world (Gunn Report), has established a stellar creative reputation, having recently been named among the top creative agencies by Advertising Age’s Agency A-List. The agency is celebrated for defining how great brands connect with today’s influential multicultural consumer. They have consistently done this through breakthrough campaigns that crossover to resonate in the general market. Well known for their offbeat work for brands such as Converse, MTV, Subway and Virgin Mobile, the agency is also recognized for cutting edge work with leading brands such as Apple, Best Buy, Citibank, Corona, Disney, Hornitos and Sauza Tequilas, Modelo Especial, Sony and Time Warner Cable.

    “We found a kindred spirit in SapientNitro. They are independent, entrepreneurial and their culture has always been about pushing boundaries for their clients, just like us,” said José and Joaquín Mollá, co-founders of La Comunidad. “This union with SapientNitro, born from a mutual desire to create breakthrough work that lives at the intersection of technology, storytelling and culture, nourishes our creative spirit, gives us unparalleled access to emerging technologies and innovative experiences, and creates a new canvas of opportunities for us and our clients.”

    This addition of La Comunidad reflects the growing importance of cross-cultural marketing. The Hispanic population is estimated to reach $1.5 trillion in total spending by 2015. Overall, multicultural segments in the U.S. are heavily influencing the total market. For example, in 10 years, it is expected that over 60% of all U.S. teens will be Hispanic – an age group understood to be a significant driver of societal change.

    “La Comunidad is a unique agency and a recognized creative force equally adept in both the multicultural and general markets,” said Gaston Legorburu, Worldwide Chief Creative Officer of SapientNitro. “Together we will continue our mission to create the agency clients deeply value, one that connects capability to create real advantage for our clients in a world where the expectations of a changing consumer are rapidly evolving.”

    La Comunidad joins SapientNitro’s capabilities across brand, digital, commerce, and technology and will strengthen its storyscaping approach -- which combines the power of storytelling with systems thinking to allow brands to create not just ads but worlds.

    “As highly-connected, influential cross-cultural audiences rapidly become the new mainstream consumers, we see increasing opportunity to help clients create authentic experiences that resonate with an evolving target audience,” said Alan J. Herrick, president and CEO of Sapient.  “The addition of La Comunidad further strengthens SapientNitro’s ability to help clients navigate a rapidly transforming environment.”

    Completing a year where SapientNitro won over 200 creative awards, including being named Creative Agency of the Year by MediaPost's OMMA Magazine, La Comunidad is a powerful creative addition to the agency. Among its many accolades, La Comunidad was featured on the Advertising Age ‘Agency to Watch’ list in 2012 and ‘A-List’ in 2013, and was recognized as Adweek’s ‘Multicultural Agency of the Year’ in 2006. The company is headquartered in Miami, Florida with an additional office in Buenos Aires.

    About SapientNitro

    SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

    About La Comunidad

    La Comunidad believes in the power of connecting people and ideas. The concept of community empowers people and inspires collaboration. Founded in 2001, La Comunidad is a global agency known for innovative cross-cultural communications for multinational brands. Featured on the Advertising Age ‘Agency to watch’ list in 2012 and ‘A-List’ in 2013, the agency has been ranked as the 13th most awarded agency in the world (Gunn Report). It was also named Adweek’s  “Multicultural Agency of the Year” in 2006. The company is headquartered in Miami, and has three offices—two in Miami and one in Buenos Aires. La Comunidad’s iconic client roster includes Time Warner Cable, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial, Diageo, MTV Networks, Rolling Stone and Kraft among others.

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    Sapient is a registered service mark of Sapient Corporation.

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