On November 6, 1990, Jerry Greenberg and Stuart Moore set out to create a new type of consulting firm. They pooled their money, maxed out a few credit cards and BAM! Sapient was born.
With a vision statement of “Kick all kinds of ass and be known for it,” Sapient was designed to be different from the start. A few years later, the vision was expanded to include an equally passionate and enduring challenge to “change the way the world works.”
Within the first five years, Sapient had clients across industries including Finance, Hospitality, Utilities and Aviation. And had offices in Boston, New York City and San Francisco.
In 1997, Businessweek ranked us among the top ten “High Growth Companies” and Forbes named us “One of 10 to Watch.” Making our mothers quite proud.
By 1998, we’d grown to more than 1,000 people and opened our first European office in jolly old England.
By 1998, we dipped our toe into the creative pool and acquired Studio Archetype. This expanded our capabilities with graphic designers, information architects, marketers, brand strategists, management consultants and programmers.
A year later, we added Adjacency, an Internet strategy and design firm, and E-Lab, a firm of anthropologists, sociologists and other ethnographers. We also had our first Nerd Alert.
Imagining a future where tech could play a role in the way people experienced brands, Sapient created a place where marketing and technology live, think and thrive – happily ever after.
In 2000, we established our first office in India where coincidentally, our first project was to design and launch India.com. That year, we grew to 3,300 people across the US, Canada, UK, Germany, Italy, Australia, Japan and India.
In 2006, PGI (Planning Group International), a Miami-based digital marketing agency, joined the family to form Sapient Experience Marketing.
At odds with the divide between traditional and digital agencies, we crossed party lines and became the first digital shop to acquire and integrate a traditional agency with the 2007 addition of Nitro Group.
Forrester named us the top-ranked e-services firm. We appeared in Fortune’s list of the “100 Fastest-Growing Companies.” We ranked among the top 10 “Great Places to Work” in North America, Germany and India.
We had the best year for awards in our history with 100 wins including Cannes Lions, Clios, One Show, London International Awards, Creativity Annual, MIITX and NY Festival. We also built our first trophy case.
By the end of the decade, we were more than 5,000 people strong – proving that we were on to something really good.
It’s a lovechild of brand marketing and tech! In Sapient’s 20th year, SapientNitro was formed to represent our fully integrated, omni-channel marketing and commerce offerings.
It’s always been a Sapient value to set the bar somewhere between disruption and redefinition of the industries we work in. In 2011, we challenged ourselves to disrupt our own industry.
Our new vision: “By the end of 2013, SapientNitro and our Idea Engineers will be renowned for creating success for our clients by redefining how companies and brands connect to their customers.”
We launched the Women’s Leadership Network, a companywide initiative focused on education and celebration of our profound belief in diversity.LEARN MORE
We improved our global marketing chops by adding DAD (Digital and Direct), a London-based marketing agency, and CLANMO, a Germany-based company specializing in mobile interaction and mobile marketing.LEARN MORE
SapientNitro established iEX, an exchange of ideas for our clients about the ever-changing world of brands and consumers. The inaugural keynote was delivered by New York Times best-selling author Malcolm Gladwell.
We launched INSIGHTS, a collection of articles and proprietary research on the transformative world we live in and the emboldened, digitally-armed consumer.LEARN MORE
We developed our connected thinking approach. Using this, we began solving client challenges and tearing down the walls between marketing and commerce/content delivery.
We grow to 7,000 people globally – 1,500 of them being in the creative department. No other agency had more creative, strategists and technologists under one roof.
Awards were up by more than 50% from 2011 to 155. We’re gonna need a bigger boat.
SapientNitro was ranked a leader for global digital marketing in Gartner’s Magic Quadrant and for global commerce service providers and mobile marketing strategy and execution in the Forrester Wave.
From Forbes to Fast Company, SapientNitro’s approach and rise made headlines all over.
Exploration around digital brand experiences in physical environments led to the addition of Second Story.
Iota became part of the family, instrumenting environments and objects for clients to generate deeper data and advance analytics that made our work smarter.LEARN MORE
Not only were we able to expand our agency to more places across the globe, we were honored to take clients global as well.
We re-embraced our story + technology DNA and how it creates unique advantages that might be difficult in traditional and digital agency models.
We created a forum for offering insights about storytelling for our clients and were honored to host such luminaries as Academy Award-winning director James Cameron, Freakonomics author Steven Levitt, and fashion icon Vivienne Westwood. Some of us asked for autographs.LEARN MORE
iThink, a digital agency based in Brazil, marked our expansion into Latin America. This enabled us to offer our services to this increasingly important market – especially significant with the upcoming 2014 FIFA World Cup and 2016 Olympics. However, our global presence proved problematic when picking the teams we root for.
Cross-channel marketing analytics firm (m)PHASIZE provided a strategic approach to help us advise clients on how to best prioritize their spending.LEARN MORE
SapientNitro work was honored with 214 global awards and recognitions like OMMA's Creative Agency of the Year, Ad Age's Largest U.S. Digital Agency, and leader recognition in Gartner's Magic Quadrant for the second year in a row.
We developed an approach called Storyscaping. This is based on our belief that, in an always-on world, story lines must become story systems rich with diverse brand experiences. So we wrote a New York Times best selling book about it.
Our own year-long executive MBA–style program offers our top performers a hands-on education in connected thinking – equipping them to consistently and intrinsically think and work where technology and story meet.
Our focus on fan engagement is punctuated by a new partnership with The Fenway Sports Group. Together we're exploring and evolving the fan experience across the globe.
We add Miami-based creative agency The Community – further expanding our resources, talent and cross-cultural marketing reach. We welcomed Campfire to the family and immediately began heating up social engagements with their participatory film experiences.LEARN MORE
SapientNitro—and all of Sapient—became part of Publicis Groupe. With our shared drive to lead the changes we wish to see in the world, we feel even prouder—and stronger—as part of their team.
In union with Sapient Consulting, DigitasLBi and Razorfish, we’ve created a digital transformation platform purpose-built to solve for the challenges of today’s digital world.PUBLICIS.SAPIENT.COM
SapientNitro & the 3% Conference shed light on the difficulties of returning to the advertising industry after a few years off—and the impact that has on workplace diversity—through our in-house Returnship program and the “Career Invisible” campaign that supported it.Invisible.careers
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